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All Journal International Journal of Economics Development Research (IJEDR) Jurnal Ilmiah Manajemen Kesatuan
Asep Muhammad Ramdan
Universitas Muhammadiyah Sukabumi, Indonesia
Economics, Econometrics & Finance Social Sciences

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The Effectiveness of Perceived Enjoyment and Brand Engagement in Correlating Gamification Marketing with Online Repurchase Intention in Shopee Game Users Mila Almaudina; Asep Muhammad Ramdan; Dicky Jhoansyah; Mazzlida Mat Deli
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 1 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v4i2.2266

Abstract

This study was conducted with the aim of knowing how much influence and effectiveness of perceived enjoyment and brand engagement in mediating the relationship between gamification marketing on online repurchase intention in shopee games users. The research method used in this research is descriptive causal method with a quantitative approach. This research was conducted by distributing questionnaires online to 250 respondents. The data analysis technique in this study is the Structural Equational Modeling (SEM) technique using IBM SPSS AMOS 24 software. The results of this study indicate that the role of perceived enjoyment and brand engagement has a positive and significant effect and is effectively used in the gamification marketing relationship to increase online repeat purchase intention for shopee games users.
The Effect of Return on Equity and Company Size on Stock Prices through Dividend Payout Ratio Gina Nurhayati; Asep Muhammad Ramdan; Nor Norisanti
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 4 (2026): JIMKES Edisi Juli 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i4.5521

Abstract

A decline in share prices among manufacturing companies listed on the Indonesia Stock Exchange (IDX) indicates pressure on corporate performance and investor perceptions within the capital market. This study analyzes the impact of Return on Equity (ROE) and company size on share prices, utilizing the Dividend Payout Ratio (DPR) as a mediating variable. The research employs a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS software. The study selects the sample using purposive sampling from manufacturing corporations listed on the IDX in 2024. The empirical results indicate that return on equity exerts a positive and significant effect on the dividend payout ratio but does not significantly affect share prices. Conversely, company size has a positive and significant effect on share prices, while it displays a negative and significant influence on the dividend payout ratio. Furthermore, the dividend payout ratio has a negative and significant impact on share prices. Mediation analysis reveals that the dividend payout ratio fails to mediate the effect of return on equity on share prices. However, it significantly mediates the impact of company size on share prices.
Co-Authors Dicky Jhoansyah Gina Nurhayati Mazzlida Mat Deli Mila Almaudina Nor Norisanti