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All Journal International Journal of Economics Development Research (IJEDR) Journal of Applied Business and Technology International Journal of Information System and Innovation Management
Mazzlida Mat Deli
Universiti Kebangsaan Malaysia, Malaysia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Effectiveness of Perceived Enjoyment and Brand Engagement in Correlating Gamification Marketing with Online Repurchase Intention in Shopee Game Users Mila Almaudina; Asep Muhammad Ramdan; Dicky Jhoansyah; Mazzlida Mat Deli
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 1 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v4i2.2266

Abstract

This study was conducted with the aim of knowing how much influence and effectiveness of perceived enjoyment and brand engagement in mediating the relationship between gamification marketing on online repurchase intention in shopee games users. The research method used in this research is descriptive causal method with a quantitative approach. This research was conducted by distributing questionnaires online to 250 respondents. The data analysis technique in this study is the Structural Equational Modeling (SEM) technique using IBM SPSS AMOS 24 software. The results of this study indicate that the role of perceived enjoyment and brand engagement has a positive and significant effect and is effectively used in the gamification marketing relationship to increase online repeat purchase intention for shopee games users.
The Influence of Competence, Compensation, Organizational Commitment, Training and Working Experience On Employee Performance SUNDAY ADE SITORUS; Hadi Purnomo; Tri Melda Mei Liana; Sunday Ade Sitorus; Lasma Lenida Rosinta Sianipar; Ronny Allan Nababan; Mazzlida Mat Deli
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 1 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v4i2.2949

Abstract

  Research on analyzing the influence of competence, compensation, organizational commitment, training, and work experience is used as a test of employee performance. The population in this research process is all employees of PT XYZ. In this clai research, data sampling techniques will be used with a combined method of area sampling techniques and also simple random sampling with a population of employees from PT XYZ. Analysis of this data itself shows several factors such as compensation, competence and also organizational commitment that have a simultaneous and significant influence on the performance of employees of PT XYZ. Then the role of competencies that have a very significant role on the performance and satisfaction of employees who work at PT XYZ. This research was conducted to analyze various factors that have an influence on the motivation of employees and also the performance of employees at PT XYZ. The data analyzed is data related to compensation and competencies that can have an influence on employees in terms of compensation, competence and motivation. From the data obtained, PT XYZ must provide compensation, competence to employees in order to improve their performance.    
Analysis of Incentives, Leadership and Work Environment in Improving Employee Performance Hendi Chandra; Astri Ayu Purwati; Mazzlida Mat Deli
International Journal of Information System and Innovation Management (IJISIM) Vol. 1 No. 1 (2023): International Journal of Information System and Innovation Management
Publisher : Yayasan Pendidikan Islam Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of incentives, leadership and work environment to employees performance in PT. Yanmarindo Perkasa. This analysis is based on 80 respondents, this study uses methods nonprobability sampling with Random sampling method and were collected through questionnaires. And research shows that the performance of employees on incentives, leadership and working environment in the process and in tests using test validity and reliability, and classical assumption that generate influence on employee performance. This research is expected that the company could maintain and improve incentives, leadership and work environment so that the employee's performance can be maintained.
Unlocking Consumer Behavior: The Interplay of Marketing Mix and Hygiene Perceptions in Kembar Water's Market Success Astri Ayu Purwati; Eka Kurniawan; Teddy Chandra; Mazzlida Mat Deli; Muhammad Luthfi Hamzah; Siti Intan Nurdiana Wong Abdullah
Journal of Applied Business and Technology Vol. 6 No. 2 (2025): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v6i2.197

Abstract

This study aims to examine the impact of marketing mix strategy and hygienic perception on consumer trust and purchase decisions for Kembar Water, a bottled drinking water (AMDK) brand. The target population for this research includes consumers who have purchased Kembar Water products. From a total population of 380 consumers, a sample size of 100 respondents was determined using the Slovin formula. Random sampling was employed as the sampling technique. Data were collected through institutional documentation and online questionnaires distributed via Google Forms. The data analysis techniques included descriptive analysis and Structural Equation Modeling (SEM) using Smart PLS software. The findings of the study reveal that: (1) The marketing mix strategy variable does not significantly influence consumer trust. (2) The hygienic perception variable has a positive and significant impact on consumer trust. (3) The marketing mix strategy variable does not significantly affect consumer purchase decisions. (4) The hygienic perception variable positively and significantly influences consumer purchase decisions. (5) The consumer trust variable has a positive and significant effect on consumer purchase decisions.
Information Asymmetry Moderates the Impact of Green Intellectual Capital and Real Earnings Management on Future Stock Returns Etty Murwaningsari; Sistya Rachmawati; Mazzlida Mat Deli
Journal of Applied Business and Technology Vol. 6 No. 2 (2025): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v6i2.200

Abstract

The aim of this study is to (1) analyze the impact of green intellectual capital and real earnings management on future stock returns. (2) The role of information asymmetry as a moderating variable for the impact of green intellectual capital and real profit management on future stock returns. This research method uses secondary data from companies in the non-cyclical consumer sector listed on the Indonesian Stock Exchange (BEI). The research sample was selected in the period 2021-2022 based on purposive sampling criteria–, resulting in 158 observations. The data analysis was performed using the moderated regression analysis (MRA) approach to test the relationship between the variables in this study. The results of this investigation show that: (1) Green intellectual capital and real earnings management have a positive impact on future stock returns. (2) Information asymmetry does not weaken the relationship between green intellectual capital and future stock returns, so that it is classified as a moderating predictor. On the other hand, information asymmetry is shown to attenuate the impact of real earnings management on future stock returns, indicating that this variable acts as a full moderator. (3) The control variable leverage has no effect on future stock returns, while firm size has a negative effect on future stock returns.
Tactical Vision: Mediation of Tactical Commitment & Moderation of Public Trust in Police Performance Lof Lasri; Astri Ayu Purwati; Layla Hafni; Mazzlida Mat Deli; Muhammad Luthfi Hamzah
Journal of Applied Business and Technology Vol. 7 No. 1 (2026): Jounal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/wymenv30

Abstract

This study investigates the impact of visionary leadership on police performance, emphasizing the mediating role of tactical commitment and the moderating effect of public trust within the context of the Tandun Sector Police (Polsek Tandun), Indonesia. Despite the critical role of sub-district police units in maintaining law and order, challenges such as low case resolution rates, personnel demotivation, and limited community trust have hindered optimal performance. Using a quantitative research design, data were collected from 55 police personnel through total sampling and 55 community members through purposive sampling. Structural analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test direct, indirect, and interaction effects. The results indicate that visionary leadership significantly enhances tactical commitment, which partially mediates its relationship with police performance. Furthermore, public trust strengthens the influence of visionary leadership on operational outcomes, demonstrating its crucial role as a moderating factor. These findings underscore the importance of integrating internal leadership practices with external community engagement to achieve sustainable performance improvements. Theoretically, this research advances policing and public management literature by introducing tactical commitment as a policing-specific construct and positioning public trust as an external legitimizing factor. Practically, the study offers actionable strategies for police leaders to foster tactical readiness, community collaboration, and organizational innovation. Future research is encouraged to explore longitudinal designs, larger samples across multiple regions, and additional variables such as organizational culture and technological adaptation to further enrich the understanding of police performance dynamics.
Co-Authors Asep Muhammad Ramdan Astri Ayu Purwati Dicky Jhoansyah Eka Kurniawan Etty Murwaningsari Hadi Purnomo Hendi Chandra Lasma Lenida Rosinta Sianipar Layla Hafni Lof Lasri Mila Almaudina Muhammad Luthfi Hamzah Muhammad Luthfi Hamzah Ronny Allan Nababan Sistya Rachmawati Siti Intan Nurdiana Wong Abdullah Sunday Ade Sitorus Teddy Chandra