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All Journal International Journal of Economics Development Research (IJEDR) International Journal of Information System and Innovation Management
Mazzlida Mat Deli
Universiti Kebangsaan Malaysia, Malaysia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Effectiveness of Perceived Enjoyment and Brand Engagement in Correlating Gamification Marketing with Online Repurchase Intention in Shopee Game Users Mila Almaudina; Asep Muhammad Ramdan; Dicky Jhoansyah; Mazzlida Mat Deli
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 1 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v4i2.2266

Abstract

This study was conducted with the aim of knowing how much influence and effectiveness of perceived enjoyment and brand engagement in mediating the relationship between gamification marketing on online repurchase intention in shopee games users. The research method used in this research is descriptive causal method with a quantitative approach. This research was conducted by distributing questionnaires online to 250 respondents. The data analysis technique in this study is the Structural Equational Modeling (SEM) technique using IBM SPSS AMOS 24 software. The results of this study indicate that the role of perceived enjoyment and brand engagement has a positive and significant effect and is effectively used in the gamification marketing relationship to increase online repeat purchase intention for shopee games users.
The Influence of Competence, Compensation, Organizational Commitment, Training and Working Experience On Employee Performance Hadi Purnomo; Tri Melda Mei Liana; Sunday Ade Sitorus; Lasma Lenida Rosinta Sianipar; Ronny Allan Nababan; Mazzlida Mat Deli
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 1 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v4i2.2949

Abstract

  Research on analyzing the influence of competence, compensation, organizational commitment, training, and work experience is used as a test of employee performance. The population in this research process is all employees of PT XYZ. In this clai research, data sampling techniques will be used with a combined method of area sampling techniques and also simple random sampling with a population of employees from PT XYZ. Analysis of this data itself shows several factors such as compensation, competence and also organizational commitment that have a simultaneous and significant influence on the performance of employees of PT XYZ. Then the role of competencies that have a very significant role on the performance and satisfaction of employees who work at PT XYZ. This research was conducted to analyze various factors that have an influence on the motivation of employees and also the performance of employees at PT XYZ. The data analyzed is data related to compensation and competencies that can have an influence on employees in terms of compensation, competence and motivation. From the data obtained, PT XYZ must provide compensation, competence to employees in order to improve their performance.    
Analysis of Incentives, Leadership and Work Environment in Improving Employee Performance Hendi Chandra; Astri Ayu Purwati; Mazzlida Mat Deli
International Journal of Information System and Innovation Management (IJISIM) Vol. 1 No. 1 (2023): International Journal of Information System and Innovation Management
Publisher : Yayasan Pendidikan Islam Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of incentives, leadership and work environment to employees performance in PT. Yanmarindo Perkasa. This analysis is based on 80 respondents, this study uses methods nonprobability sampling with Random sampling method and were collected through questionnaires. And research shows that the performance of employees on incentives, leadership and working environment in the process and in tests using test validity and reliability, and classical assumption that generate influence on employee performance. This research is expected that the company could maintain and improve incentives, leadership and work environment so that the employee's performance can be maintained.
Co-Authors Asep Muhammad Ramdan Astri Ayu Purwati Dicky Jhoansyah Hadi Purnomo Hendi Chandra Lasma Lenida Rosinta Sianipar Mila Almaudina Ronny Allan Nababan Sunday Ade Sitorus