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All Journal Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Journal of Artificial Intelligence and Digital Business
Prisca Nurmala Sari
Politeknik Digital Boash Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences

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SOSIALISASI STRATEGI PEMASARAN DALAM RANGKA OPTIMALISASI KEUNTUNGAN UMKM KECAMATAN RANCABUNGUR MELALUI PERLUASAN PASAR DI DUNIA DIGITAL Prisca Nurmala Sari; Fadly; Dian Andrayani; Adi Nurhadi; Mas Fierna Janvierna
Jurnal Abdimas Ilmiah Citra Bakti Vol 4 No 2 (2023)
Publisher : STKIP Citra Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38048/jailcb.v4i2.1484

Abstract

The growth of MSMEs is very decisive and contributes to Indonesia's economic growth. The Indonesian government must support the development of Indonesian MSMEs. MSMEs are strong to economic shocks but if they are not supported and assisted, MSMEs will collapse. MSMEs are must be going digital, especially in marketing and sales of MSME products. MSMEs must be able to compete with other competitors, especially the imported products. Rancabungur District is one of the subdistricts in Bogor Regency which has a lot of potential resources to be developed. The problem faced by MSME actor is a marketing problem that has not been going digital. Based on this problem, the activity of online marketing strategy socialization needs to be conducted as an early stage of mentoring MSMEs in Rancabungur District. This program is conducted using the explanation and discussion method. This activity began with giving pre-test and post-test. Judging from the results of the questionnaires which had been distributed, almost a half more, the participants of this program were aged 37-47 years old, female, worked as entrepreneurs, and produced any kinds of food. Judging from the implementation of digital marketing by MSME participants, around 69% of participants already have a brand; 59% have labels ; 97% have their own packaging; and 56% of participants have attached the brand and label on their packaging. From all the participants in this program, only 8% who have not implemented the digital marketing, while the rest have implemented the digital marketing eventhough only through one social media. The social media used by the participants are WhatsApp, Facebook, Instagram, and others. There are also MSME participants who sold their products through e-commerce as much as 10%. As much as 13% of MSME participants use online taxibike services (ojol). By conducting this socialization activity, it can be seen that the level of interest and knowledge of digital marketing for MSMEs in Rancabungur District has increased.
SOSIALISASI STRATEGI PEMASARAN DALAM RANGKA OPTIMALISASI KEUNTUNGAN UMKM KECAMATAN RANCABUNGUR MELALUI PERLUASAN PASAR DI DUNIA DIGITAL Prisca Nurmala Sari; Fadly; Dian Andrayani; Adi Nurhadi; Mas Fierna Janvierna
Jurnal Abdimas Ilmiah Citra Bakti Vol. 4 No. 2 (2023)
Publisher : STKIP Citra Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38048/jailcb.v4i2.1484

Abstract

The growth of MSMEs is very decisive and contributes to Indonesia's economic growth. The Indonesian government must support the development of Indonesian MSMEs. MSMEs are strong to economic shocks but if they are not supported and assisted, MSMEs will collapse. MSMEs are must be going digital, especially in marketing and sales of MSME products. MSMEs must be able to compete with other competitors, especially the imported products. Rancabungur District is one of the subdistricts in Bogor Regency which has a lot of potential resources to be developed. The problem faced by MSME actor is a marketing problem that has not been going digital. Based on this problem, the activity of online marketing strategy socialization needs to be conducted as an early stage of mentoring MSMEs in Rancabungur District. This program is conducted using the explanation and discussion method. This activity began with giving pre-test and post-test. Judging from the results of the questionnaires which had been distributed, almost a half more, the participants of this program were aged 37-47 years old, female, worked as entrepreneurs, and produced any kinds of food. Judging from the implementation of digital marketing by MSME participants, around 69% of participants already have a brand; 59% have labels ; 97% have their own packaging; and 56% of participants have attached the brand and label on their packaging. From all the participants in this program, only 8% who have not implemented the digital marketing, while the rest have implemented the digital marketing eventhough only through one social media. The social media used by the participants are WhatsApp, Facebook, Instagram, and others. There are also MSME participants who sold their products through e-commerce as much as 10%. As much as 13% of MSME participants use online taxibike services (ojol). By conducting this socialization activity, it can be seen that the level of interest and knowledge of digital marketing for MSMEs in Rancabungur District has increased.
Strategi Promosi Melalui Media Sosial pada Produk Lilin Hias Berbahan Minyak Jelantah Sofia Anggraini; Sri Juminawati; Prisca Nurmala Sari; Putri Ananda; Cindy Naila Putri; Welinda Aulia Sari; Siti Rahmah K.A; Nurdi Azizah
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.9147

Abstract

Pemanfaatan limbah minyak jelantah menjadi produk bernilai ekonomi merupakan salah satu upaya untuk mengurangi pencemaran lingkungan sekaligus mendukung pengembangan usaha berbasis ramah lingkungan. Salah satu produk yang berpotensi dikembangkan adalah lilin hias berbahan minyak jelantah. Penelitian ini bertujuan untuk menganalisis faktor internal dan eksternal yang memengaruhi pengembangan usaha lilin berbahan minyak jelantah serta merumuskan strategi promosi digital yang efektif dalam meningkatkan pemasaran produk di Kabupaten Bogor. Penelitian menggunakan pendekatan kualitatif dan kuantitatif melalui Focus Group Discussion, observasi, dan studi literatur. Analisis data dilakukan menggunakan Matriks Internal Factor Evaluation, External Factor Evaluation, Matriks IE, dan analisis SWOT untuk mengetahui posisi strategis usaha. Hasil penelitian menunjukkan bahwa faktor internal yang paling berpengaruh meliputi kualitas bahan baku, kemampuan produksi, kreativitas desain, dan nilai jual eco-friendly produk. Faktor eksternal yang memengaruhi meliputi meningkatnya kesadaran masyarakat terhadap isu lingkungan, perkembangan media sosial, dukungan pemerintah terhadap UMKM hijau, serta meningkatnya permintaan pasar terhadap produk dekoratif ramah lingkungan. Hasil analisis menunjukkan bahwa usaha berada pada posisi grow and build sehingga strategi agresif diperlukan melalui penguatan branding, diferensiasi produk, dan optimalisasi promosi digital. Strategi promosi yang paling efektif yaitu penggunaan media sosial seperti Instagram dan TikTok, pembuatan konten visual kreatif, edukasi pengolahan limbah minyak jelantah, storytelling produk, serta kolaborasi dengan influencer dan komunitas lingkungan. Strategi tersebut diharapkan mampu meningkatkan brand awareness, memperluas jangkauan pasar, dan memperkuat daya saing UMKM berbasis ramah lingkungan. Melalui strategi tersebut, produk lilin berbahan minyak jelantah memiliki peluang besar untuk diterima masyarakat luas serta mendukung pengurangan limbah rumah tangga secara berkelanjutan di Kabupaten Bogor.
Co-Authors Adi Nurhadi Andrayani, Dian Cindy Naila Putri Fadly Mas Fierna Janvierna Nurdi Azizah Putri Ananda Siti Rahmah K.A Sofia Anggraini Sri Juminawati Welinda Aulia Sari