Garuda - Garba Rujukan Digital

Performance Evaluation of BUMN Perkebunan After Restructuring Dian Andrayani; Marimin Marimin; Sahara Sahara
Jurnal Manajemen & Agribisnis Vol. 16 No. 2 (2019): JMA Vol. 16 No. 2, July 2019
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

SOE’s (BUMN) restructuring is one of the government's efforts to improve the performance and competitiveness of companies. However, this doesn’t necessarily occur due to differences in the challenges of change in each SOE. Therefore, to understand the impact of restructuring research on the performance evaluation of BUMN Perkebunan is needed. Data collection was carried out in May-November 2017 at Holding Perkebunan Office, Jakarta. The data used is secondary data in the form of company financial statements for the period 2012-2016. The data was processed by EVA methods to determine the economic value added to the company. The results showed that the highest and the only positive EVA was achieved before the restructuring, namely in 2012. After that, the EVA continued to decline and was at its lowest point in the third year after restructuring, namely in 2016. This decrease occurred due to the influence of components that support EVA, such as corporate income and expenditure, beta (ß), return market (rm), risk-free (rf), and the capital structure. To increase the EVA, the company has to make improvements by increasing the income, reducing the expenditure, reviewing the interest rate (rf), and keeping the proportion of capital structure.Keywords: Restructuring, BUMN Perkebunan, Performance Evaluation, EVA

SOSIALISASI STRATEGI PEMASARAN DALAM RANGKA OPTIMALISASI KEUNTUNGAN UMKM KECAMATAN RANCABUNGUR MELALUI PERLUASAN PASAR DI DUNIA DIGITAL Prisca Nurmala Sari; Fadly; Dian Andrayani; Adi Nurhadi; Mas Fierna Janvierna
Jurnal Abdimas Ilmiah Citra Bakti Vol 4 No 2 (2023)
Publisher : STKIP Citra Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38048/jailcb.v4i2.1484

The growth of MSMEs is very decisive and contributes to Indonesia's economic growth. The Indonesian government must support the development of Indonesian MSMEs. MSMEs are strong to economic shocks but if they are not supported and assisted, MSMEs will collapse. MSMEs are must be going digital, especially in marketing and sales of MSME products. MSMEs must be able to compete with other competitors, especially the imported products. Rancabungur District is one of the subdistricts in Bogor Regency which has a lot of potential resources to be developed. The problem faced by MSME actor is a marketing problem that has not been going digital. Based on this problem, the activity of online marketing strategy socialization needs to be conducted as an early stage of mentoring MSMEs in Rancabungur District. This program is conducted using the explanation and discussion method. This activity began with giving pre-test and post-test. Judging from the results of the questionnaires which had been distributed, almost a half more, the participants of this program were aged 37-47 years old, female, worked as entrepreneurs, and produced any kinds of food. Judging from the implementation of digital marketing by MSME participants, around 69% of participants already have a brand; 59% have labels ; 97% have their own packaging; and 56% of participants have attached the brand and label on their packaging. From all the participants in this program, only 8% who have not implemented the digital marketing, while the rest have implemented the digital marketing eventhough only through one social media. The social media used by the participants are WhatsApp, Facebook, Instagram, and others. There are also MSME participants who sold their products through e-commerce as much as 10%. As much as 13% of MSME participants use online taxibike services (ojol). By conducting this socialization activity, it can be seen that the level of interest and knowledge of digital marketing for MSMEs in Rancabungur District has increased.

SOSIALISASI STRATEGI PEMASARAN DALAM RANGKA OPTIMALISASI KEUNTUNGAN UMKM KECAMATAN RANCABUNGUR MELALUI PERLUASAN PASAR DI DUNIA DIGITAL Prisca Nurmala Sari; Fadly; Dian Andrayani; Adi Nurhadi; Mas Fierna Janvierna
Jurnal Abdimas Ilmiah Citra Bakti Vol. 4 No. 2 (2023)
Publisher : STKIP Citra Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38048/jailcb.v4i2.1484

The growth of MSMEs is very decisive and contributes to Indonesia's economic growth. The Indonesian government must support the development of Indonesian MSMEs. MSMEs are strong to economic shocks but if they are not supported and assisted, MSMEs will collapse. MSMEs are must be going digital, especially in marketing and sales of MSME products. MSMEs must be able to compete with other competitors, especially the imported products. Rancabungur District is one of the subdistricts in Bogor Regency which has a lot of potential resources to be developed. The problem faced by MSME actor is a marketing problem that has not been going digital. Based on this problem, the activity of online marketing strategy socialization needs to be conducted as an early stage of mentoring MSMEs in Rancabungur District. This program is conducted using the explanation and discussion method. This activity began with giving pre-test and post-test. Judging from the results of the questionnaires which had been distributed, almost a half more, the participants of this program were aged 37-47 years old, female, worked as entrepreneurs, and produced any kinds of food. Judging from the implementation of digital marketing by MSME participants, around 69% of participants already have a brand; 59% have labels ; 97% have their own packaging; and 56% of participants have attached the brand and label on their packaging. From all the participants in this program, only 8% who have not implemented the digital marketing, while the rest have implemented the digital marketing eventhough only through one social media. The social media used by the participants are WhatsApp, Facebook, Instagram, and others. There are also MSME participants who sold their products through e-commerce as much as 10%. As much as 13% of MSME participants use online taxibike services (ojol). By conducting this socialization activity, it can be seen that the level of interest and knowledge of digital marketing for MSMEs in Rancabungur District has increased.

Digitalisasi UMKM Kecamatan Rancabungur Melalui Teknik Copywriting Digital Marketing Sari, Prisca; Andrayani, Dian; Andrian, Atik; Mulyani, Mulyani; Yuniarto, Pandu; Rahayu Handayani, Sri; Fadly, Fadly
Society : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 4 No. 2 (2024): Vol.4 No.2, April 2024
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37802/society.v4i2.501

Kecamatan Rancabungur merupakan kecamatan binaan Program Studi Bisnis dan Manajemen Ritel, Politeknik Digital Boash Indonesia (PDBI). Terdapat permasalahan yang dihadapi oleh UMKM Rancabungur, yaitu belum memiliki pasar yang jelas dan kontinu. Pelaku UMKM tersebut perlu diedukasi mengenai pemasaran digital melalui media sosial. Salah satu teknik membuat konten media sosial adalah copywriting. Oleh karena itu, perlu diadakan pelatihan atau workshop copywriting. Tujuan diadakannya workshop adalah untuk meningkatkan pengetahuan teknis dan minat pelaku UMKM untuk mengimplementasikan copywriting di dalam pembuatan konten media sosial. Program pengabdian ini dilakukan selama enam bulan, dari Bulan Februari hingga Juli 2023. Terdapat 28 mahasiswa yang berkolaborasi di dalam program. Mahasiswa ikut mendampingi 32 UMKM Kecamatan Rancabungur. Lokasi pengabdian yaitu di Desa Bantarsari, Kecamatan Rancabungur, dan Kampus Politeknik Digital Boash Indonesia. Metode ceramah dan diskusi digunakan dalam proses mendampingi UMKM. Setelah diadakan program workshop copywriting, jumlah peserta yang memahami teknik copywriting dan yang sadar akan pentingnya implementasi copywriting meningkat menjadi 97% dimana sebelum ikut program hanya sebesar 67%. Setelah mendapatkan pencerahan dari narasumber, tingkat minat peserta untuk mengimplementasikan teknik copywriting dalam konten media sosial Instagram dan TikTok juga meningkat menjadi sebanyak 93% di mana sebelum ikut program hanya sebesar 57%. Sebagai output dari pelaksanaan program pengabdian, sebanyak 97% peserta menyatakan akan mengimplementasikan hasil pembelajaran digital marketing, khususnya teknik copywriting. Hal tersebut menunjukkan bahwa program pengabdian ini berjalan efektif karena tujuan akhir program tercapai. Perlu dilakukan program pengabdian lanjutan guna mendukung para pelaku UMKM Kecamatan Rancabungur naik kelas seperti teknik pembuatan konten media sosial lainnya.

WORKSHOP STRATEGI LITERASI KEUANGAN DAN DIGITAL MARKETING UNTUK MENINGKATKAN KEUNTUNGAN UMKM Sari, Prisca Nurmala; Andrayani, Dian; Melusi, Yurina; Ramadhan, Dian Puspita
Jurnal Abdimas Ilmiah Citra Bakti Vol. 6 No. 4 (2025)
Publisher : STKIP Citra Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38048/jailcb.v6i4.5397

UMKM memegang peranan vital dalam perekonomian Indonesia, namun banyak UMKM di Kecamatan Rancabungur masih menghadapi kendala dalam literasi keuangan dan pemanfaatan digital marketing. Rendahnya pemahaman terhadap dua aspek ini menghambat pelaku UMKM dalam mengambil keputusan bisnis yang tepat. Kegiatan pengabdian ini bertujuan untuk: (1) memetakan karakteristik UMKM di Kecamatan Rancabungur; (2) meningkatkan pemahaman literasi keuangan; (3) meningkatkan keterampilan digital marketing; serta (4) mengevaluasi minat implementasi hasil pelatihan. Mitra kegiatan adalah Forum UMKM IKM Kecamatan Rancabungur yang merupakan binaan Politeknik Digital Boash Indonesia. Metode pelaksanaan terdiri atas tiga tahap, yaitu persiapan (analisis kebutuhan dan koordinasi), pelaksanaan (workshop dengan pendekatan ceramah, diskusi, dan praktik), serta evaluasi (pretest–posttest dan kuesioner). Hasil kegiatan menunjukkan peningkatan yang signifikan: pemahaman konsep modal meningkat menjadi 100% setelah pemaparan materi, pemahaman laba–rugi mencapai 100%, dan pemahaman digital marketing juga meningkat menjadi 100%. Sebanyak 98% peserta menyatakan bahwa program ini bermanfaat, dan seluruh peserta menyatakan komitmen untuk menerapkan pencatatan keuangan serta strategi digital marketing. Temuan ini memperkuat hasil penelitian sebelumnya bahwa literasi keuangan dan literasi digital merupakan kunci keberlanjutan UMKM. Kegiatan pengabdian ini tidak hanya berdampak pada peningkatan kapasitas pelaku usaha, tetapi juga menjadi model pendampingan yang aplikatif bagi UMKM di daerah lain. Hasil pengabdian ini sangat penting untuk mendorong transformasi digital dan penguatan fondasi keuangan UMKM sebagai tulang punggung perekonomian nasional.

Analisis Kepuasan Pelanggan Terhadap Kualitas Pelayanan Pada Agrowisata Petik Stroberi Noviana, Rosita; Fathin, Safira; Fauziyah, Nida Nurlivi; Andrayani, Dian; Sari, Prisca Nurmala; Mulyani
Jurnal Agribisnis Indonesia Vol. 13 No. 2 (2025): Desember 2025 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2025.13.2.431-451

Salah satu bentuk agrowisata di sektor pertanian adalah wisata petik stroberi. Pengelola objek wisata perlu memahami kelemahan dan kekuatan dari suatu objek wisata agar dapat merumuskan prioritas perbaikan guna meningkatkan kepuasan pengunjung sebagai upaya peningkatan jumlah kunjungan. Penelitian ini bertujuan untuk mengidentifikasi karakteristik konsumen, mengevaluasi atribut pada dimensi kualitas layanan, dan menganalisis tingkat kepuasan pengunjung. Penelitian ini mulai dilakukan pada bulan Agustus 2023 hingga bulan Januari 2024 melalui survei terhadap 100 pengunjung yang pernah atau sedang mengunjungi agrowisata petik stroberi. Analisis deskriptif dikembangkan dengan menggunakan Importance Performance Analysis (IPA) dan Customer Satisfaction Index (CSI). Hasil pemetaan IPA pada kuadran I menyajikan bahwa terdapat 6 atribut yang dipetakan untuk ditingkatkan lebih lanjut, yang menunjukkan adanya potensi pertumbuhan; pada kuadran II terdapat 15 atribut dapat dipertahankan kinerjanya; dan pada kuadran III terdapat 4 atribut yang tidak menjadi prioritas perbaikan. Lebih lanjut, hasil penelitian menyampaikan bahwa pengunjung terbilang merasa senang yang digambarkan melalui nilia CSI sebesar 84,84%.

A Bibliometric Exploration of Halal Industry Research in the Indonesian Context Firmansyah, Muh.; Nursyarah, Ayu Tri; Andrayani, Dian; Syifa, Iqlima Fairuz
Halal Studies and Society Vol. 2 No. 2 (2025): May 2025
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/hass.2.2.22-26

The halal industry in Indonesia is expanding rapidly across food, cosmetics, pharmaceuticals, finance, tourism, and lifestyle, in line with the country’s ambition to become a global halal hub. Therefore, this research aimed to apply bibliometric analysis to 296 Scopus-indexed articles published between 2007 and 2025 to map trends, authorship patterns, institutional contributions, thematic developments, and collaboration networks. Data were processed using the Bibliometrix package in R. The results showed that there was an annual growth rate of 24.81 percent, with contributions from 1,001 authors across 161 sources and an international co-authorship rate of 34.46%. Research output intensified after 2020, peaking in 2023–2024, with leading contributions from Universitas Airlangga, Universitas Diponegoro, and Institut Teknologi Sepuluh Nopember. The Journal of Islamic Marketing was reported as the most influential outlet. Highly cited works emphasized halal consumption, certification, supply chain integrity, and blockchain-based traceability. Thematic analysis suggested halal tourism, certification, and supply chain management as dominant clusters, with topics such as digital innovation, food safety, and gendered consumption. Collaboration networks showed strong ties with Malaysia and broader connections to Europe, North America, and Asia. Halal industry research in Indonesia has matured into a multidisciplinary and globally connected field, moving from foundational analysis to governance, innovation, and sustainable development.

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