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All Journal JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Caesar Mukti Al Ghozali
Universitas Telkom
Economics, Econometrics & Finance Education

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Pengaruh E-Marketing Terhadap Perilaku Konsumtif Remaja Pada Akun Instagram @aerostreet Caesar Mukti Al Ghozali; Sri Wahyuning Astuti
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 7 No 1 (2023): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v7i1.12852

Abstract

The purpose of this research is to analyze how e-marketing influences the purchasing habits of adolescent Instagram users who follow the @aerostreet account. This study employs a descriptive quantitative methodology that uses questionnaires to gather primary data about a phenomena. Purposive random sampling was used to identify 100 young adult Instagram users who follow the @aerostreet account as the research sample. This study used multiple linear regression analysis and descriptive statistics to examine the data. According to the data collected and analyzed, e-marketing has a notable and beneficial effect on the purchasing habits of the adolescent audience that frequents the Instagram account @aerostreet
Co-Authors Astuti, Sri Wahyuning