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All Journal Jurnal Tecnoscienza IQTISHADequity jurnal MANAJEMEN
Sasongko Aji Wibowo
Universitas 17 Agustus 1945 Surabaya
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Engineering Mathematics Social Sciences Other

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Analysis of Micro And Small Business Marketing Strategy of Multi-functional Fertilizer Applicator (Malica) Using Swot Matrix Khoirul Anam As Syukri; Moch Ezza; Muhammad Zamzami Al Mabruri; Sasongko Aji Wibowo
IQTISHADequity jurnal MANAJEMEN Vol 5, No 1 (2022): Desember 2022
Publisher : FAKULTAS EKONOMI UNIVERSITAS MAARIF HASYIM LATIF

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51804/iej.v5i1.11890

Abstract

In general, one of the causes of fluctuations in agricultural productivity in Indonesia is still using conventional fertilization methods. This has an impact because of the risk of fatigue due to the conventional methods used. The Multifunctional Fertilizer Applicator (Malica) is a fertilization tool as well as sprinklers and pesticides that can be used as an applicator for liquid fertilizer and granular fertilizer using a spring valve mechanism as an output regulator. The research objective was to develop a marketing strategy for micro and small businesses using the Malika tool. To reach the predetermined target market and increase sales targets, an appropriate marketing strategy is needed. Marketing strategy analysis is carried out using the SWOT matrix based on internal and external business factors. Data collection was carried out through interviews, observation and literature study. The results of the IFAS and EFAS analysis have obtained an average IFE value of 2.79 and an average EFE value of 2.76. This value can indicate that this business is included in the cell V division which can use market penetration strategies and product development and the results of the SWOT analysis that has been carried out by linking internal factors and external factors obtained several competitive strategies including SO (Strengths-Opportunities) strategy, WO strategy (Weaknesses-Opportunities), ST strategy (Strengths-Threats), and WT strategy (Weaknesses-Threats). Of the 12 alternative strategies, there are 4 strategies chosen based on the highest weight, namely creating a business model that forms the foundation for developing the Malika product business, conducting business assessments from prospective customers and personal, conducting business branding by introducing products well to consumers and providing the best service to customers. consumer. So that this strategy can be used as a consideration in determining the marketing strategy of Malika's business.
Unjuk Kinerja Mesin Pasteurisasi Pemanas Resistif Dan Pasteurisasi Konvensional Pada Madu Kaliandra Sasongko Aji Wibowo; Muslimin Abdurakhim; Mahya Indra Tama
JURNAL TECNOSCIENZA Vol. 8 No. 1 (2023): TECNOSCIENZA
Publisher : JURNAL TECNOSCIENZA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51158/tecnoscienza.v8i1.1070

Abstract

Proses pemanasan dalam industri pengolahan madu pada umumnya disebut proses pasteurisasi dengan suhu panas yang digunakan adalah 63oC. pasteurisasi madu merupakan salah satu proses penting yang harus dilakukan dalam industri produksi madu guna untuk mencegah terjadinya kristalisasi madu dan mempercepat hilangnya buih pada saat proses evaporasi. Proses pasteurisasi suhu yang digunakan tidak boleh lebih dari 70oC. Proses pemanasan yang tidak terkontrol dapat mengubah parameter seperti kerusakan enzim yang terdapat pada madu. Kandungan enzim pencerna pati madu digunakan sebagai indikator kualitas madu karena kepekaannya terhadap panas. Dari permasalahan mengenai proses pemanasan madu tersebut, Terdapat teknologi inovasi baru yaitu pemanasan cepat menggunakan pemanas resistif. Penerapan pemanas resistif perlu diterapkan pada proses penanganan pascapanen madu untuk menekan kerusakan mutu madu. Penelitian ini dilakukan untuk mengetahui nilai laju pemanasan dan durasi proses pemanasan dari pemanas resistif dan pemanas konvensional pada proses pasteurisasi madu. Hasil penelitian penunjukan bahwa Proses pemanas resistif memiliki kelebihan dibandingkan pemanas konvensional, proses pemanas resistif lebih efektif dan efisien jika diterapkan dalam industri. Nilai laju pemanasan dan durasi proses pemanasan pada proses pasteurisasi madu dengan metode pemanas resistif lebih baik di bandingkan metode pemanas konvensional.
Co-Authors Khoirul Anam As Syukri Mahya Indra Tama Moch Ezza Muhammad Zamzami Al Mabruri Muslimin Abdurakhim