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All Journal Jurnal Ilmiah Mahasiswa Ekonomi Islam (JIMEKI)
Dara Melfaliza
Universitas Syiah Kuala
Economics, Econometrics & Finance

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PENGARUH PROMO GRATIS ONGKIR, CUSTOMER REVIEWlDAN DISKON TERHADAP KEPUTUSAN PEMBELIAN MELALUI APLIKASI SHOPEE Dara Melfaliza; Ahmad Nizam
JURNAL ILMIAH MAHASISWA EKONOMI ISLAM Jurnal Ilmiah Mahasiswa Ekonomi Islam (JIMEKI) Vol. 4 No.2, November 2022
Publisher : FEB Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimeki.v4i2.25094

Abstract

This study aims to examine the effect of free shipping promos, customer reviews and discounts on purchasing decisions through the shopee application. The population used is the students of the Faculty of Economics and Business, Syiah Kuala University with a sample of 173 respondents determined by purposive sampling technique. The data used are primary data obtained from distributing questionnaires to respondents. This study uses multiple linear regression as the method of analysis. The results showed that either partially or simultaneously, the variables of free shipping promos, customer reviews and discounts had an effect on purchasing decisions through the shopee application for students of the Faculty of Economics and Business, Syiah Kuala University. Thus, consumers do not object to making purchasing decisions because they do not have to pay more for shipping costs.
Co-Authors Ahmad Nizam