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All Journal JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN
Feby Budianti
Universitas Jenderal Achmad Yani Cimahi, Jawa Barat
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics

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Pengaruh Green Product dan Persepsi Harga terhadap Minat Beli Produk Tupperware Edi Nurtjahjadi; Feby Budianti
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 4 No. 3 (2023): Juni
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v4i3.1888

Abstract

Purpose: To examine the impact of green product and perceived price toward purchase intention is the aim of this study. Research methodology: This study uses a quantitative approach with survey methods and questionnaire. Multiple regression analysis were used as data analysis techniques with tools SPSS version 20. Results: Of the two proposed research hypotheses, one of them has been supported by empirical data. The research findings show that perceived price effects customers' purchase intention while green products doesn't. Limitations: Ninety people has been declared as the objects observed in this research and the research locus is only in Bandung. Contribution: The use of other concepts to directly influence purchase intention can be proposed by further researchers. The results of this study also benefit Tupperware company regarding its strategy-assembling process so it is more relevant and in line with the raise in attribute qualities. Novelty: Testing the effect of green products on buying interest with objects of people who have never used Tupperware, the majority of which are students and research locus in Bandung.
Pengaruh Green Product dan Persepsi Harga terhadap Minat Beli Produk Tupperware Edi Nurtjahjadi; Feby Budianti
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 4 No 3 (2023): Juni
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v4i3.1888

Abstract

Purpose: To examine the impact of green product and perceived price toward purchase intention is the aim of this study. Research methodology: This study uses a quantitative approach with survey methods and questionnaire. Multiple regression analysis were used as data analysis techniques with tools SPSS version 20. Results: Of the two proposed research hypotheses, one of them has been supported by empirical data. The research findings show that perceived price effects customers' purchase intention while green products doesn't. Limitations: Ninety people has been declared as the objects observed in this research and the research locus is only in Bandung. Contribution: The use of other concepts to directly influence purchase intention can be proposed by further researchers. The results of this study also benefit Tupperware company regarding its strategy-assembling process so it is more relevant and in line with the raise in attribute qualities. Novelty: Testing the effect of green products on buying interest with objects of people who have never used Tupperware, the majority of which are students and research locus in Bandung.
Co-Authors Edi Nurtjahjadi