Husnul Khotimah Sylvia
Universitas Islam As-Syafiiyah

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EFFECT OF RELATIONSHIP QUALITY TO BSI BRANCH PEMUDA JAKARTA CUSTOMER LOYALTY Asyifa Putri Alifah; Husnul Khotimah Sylvia; Badrah Uyuni; Muhammad Adnan
El-Arbah: Jurnal Ekonomi, Bisnis Dan Perbankan Syariah Vol 6 No 1 (2022): AL ARBAH JURNAL EKONOMI, BISNIS DAN PERBANKAN SYARIAH
Publisher : Program Studi Perbankan Syari'ah Fakultas Agama Islam Universitas Islam As-Syafi'iyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34005/elarbah.v6i1.1872

Abstract

The high level of competition requires banking companies to pay attention to the importance of the elements of relationship quality (relationship quality) as an effort to retain existing customers. And This study aims to determine what factors affect relationship quality (quality of relationship) to loyalty customers at Bank Syariah Indonesia Jakarta Pemuda Branch Office. Study This study uses a quantitative approach and for this research sample is taken by using the slovin formula with a sample of 100 customers. Research data collection techniques were collected using observation techniques and questionnaires (questionnaire). Data analysis techniques in this study using Instrument Test (Validity & Reliability), Classical Assumption Test (Normality & Multicollinearity), Model Test (Simple Linear Regression, Coefficient Determination & Partial Correlation), Hypothesis Testing (t Test). Data processing in This research uses the SPSS (Statistical Package For Theft) software program Social Science) version 16.0 for windows. From the results of data processing Assumption Test Classical data is normal, from the results of the relationship quality t test (quality relationship) has a sig value of 0.00 < 0.05 which means that it has a significant significant to customer loyalty, from the results of the Coefficient of Determination Test The obtained R-Square value is 0.080 which means it has a strong relationship by 80% of customer loyalty while 20% is influenced by the variable other. The results of this study prove that relationship quality relationship) has a significant effect on customer loyalty at Islamic banks Indonesia Youth Branch Office.
CODE OF CONDUCT OF GOOD CORPORATE GOVERNANCE AT SHARIA BANK kartika Sharaswati; W Wulandari; Husnul Khotimah Sylvia; Heru Kuswandito
El-Arbah: Jurnal Ekonomi, Bisnis Dan Perbankan Syariah Vol 4 No 01 (2020): El-Arbah: Jurnal Ekonomi, Bisnis Dan Perbankan Syariah
Publisher : Program Studi Perbankan Syari'ah Fakultas Agama Islam Universitas Islam As-Syafi'iyah

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

As the development of Islamic Banks the importance of ethical values ​​and norms can strengthen the bank's reputation for customers. Therefore, it is necessary to have a deep understanding for every banking person towards the Code of Conduct guidelines that better adjusts to business developments and applicable regulations and realizes the best practices of sharia banking that can prevent the occurrence of forms of irregularities (fraud) that might occur at Islamic banks. The implementation of Good Corporate Government is one tool to build the trust of customers, the community and the international community which is an absolute requirement for a bank institution to develop. Therefore, it is necessary to apply Good Corporate Government in Islamic banks that adjust to Islamic principles in banking operations. The role of the Sharia Supervisory Board (DPS) in Good Corporate Government in Islamic banks is very important to supervise and guarantee that the bank's operations are in accordance with Islamic principles. In other words, the implementation of Good Corporate Government will affect the banking code of ethics which is an important factor in carrying out day-to-day operations of the bank.