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Student’s Online Platforms Entrepreneurship During the COVID-19 Pandemic Mutiara Murin; Nugraheni Putri Lestari; Salsabila Nur Azizah; Budiawati Supangkat; Margo Purnomo; Hardian Eko Nurseto
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 4 No 4 (2022): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v4i4.382

Abstract

The combination of the pandemic and the digitization process development is considered the right combination to boost students entrepreneurial spirit in this article. Through the use of digital ethnographic methods and interviews, the factors that influence the processof starting a business include self-will, encouragement from people around, awareness of the widespread phenomenon of online shopping,the desire to increase pocket money, and the use of free time from the flexible course schedule. This article also underlines the innovationsmade by students in developing their respective businesses through the social media platforms they use, such as continuously updating thecatalog of goods sold and brand development to stand out in the market with the same goods in the hope of attracting buyers' s attention.Overall, online business using social media offers an excellent opportunity for students during this pandemic. The growth of theentrepreneurial spirit in the subject can be studied by looking at how a student uses time to become an entrepreneur.
Pengaruh Promosi dan Kualitas Produk Terhadap Loyalitas Pelanggan di Shopee Salsabila Nur Azizah; Natal Indra
Master Manajemen Vol. 2 No. 3 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i3.436

Abstract

The purpose of this study was to determine how much influence promotion and product quality have on loyalty at Shopee. The research method used is a quantitative method approach with data collection techniques using purposive sampling with a population of 100 and samples taken using the slovin formula, namely 50 respondents. Data collection using SPSS 25 for instrument testing, multiple regression analysis, hypothesis testing. Based on the results of partial hypothesis testing, it shows that the promotion variable has a significant value of 0.001 T table, namely 1.678, which means that it has a significant value and the T table value has an effect on customer loyalty. And the product quality variable has a significant effect on customer loyalty. Simultaneously, promotion and product quality have a significant effect on customer loyalty. The most dominant variable influencing is product quality.
Pemanfaatan Lahan kosong untuk Meningkatkan Aktivitas Belajar Anak Usia Dini dalam Sentra Alam di TK Aisyiyah Bustanul Athfal 50 Surabaya Clarissa Qurrotu'Ainii; Salsabila Nur Azizah; Zida Fardasyah; Ratna Pangastuti
Jurnal Pendidikan Anak Usia Dini dan Kewarganegaraan Vol. 2 No. 4 (2025): Jurnal Pendidikan Anak Usia Dini dan Kewarganegaraan
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/paud.v2i4.869

Abstract

This study aims to improve early childhood learning activities by utilizing vacant land as a nature center at Aisyiyah Bustanul Athfal 50 Kindergarten, Surabaya. The underlying problem is the lack of variety in early childhood learning, which tends to be limited to the classroom and the suboptimal use of the surrounding environment as a learning resource. This study used a qualitative approach with the Classroom Action Research (CAR) method, conducted in two cycles. The subjects were 15 children in Group B, characterized by active learning but limited focus on learning and environmental exploration. Data were collected through observation, interviews, and documentation, while data validity was tested through triangulation of sources and techniques. The results showed that children's learning activities increased significantly after the implementation of nature-center-based learning. Children became more active, enthusiastic, and were able to interact better with their environment and peers. Activities such as planting, watering, observing insects, and maintaining garden cleanliness provided meaningful and enjoyable learning experiences. In addition, the utilization of vacant land was an effective solution in creating a contextual and child-friendly learning atmosphere. The environment around the school was optimally utilized as a learning medium appropriate to the development of early childhood. This study concluded that the nature center significantly contributed to increasing children's learning activities. Therefore, this nature-based learning model can be recommended as an innovation in early childhood learning for other educational units.