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All Journal Business Innovation and Entrepreneurship Journal Master Manajemen
Salsabila Nur Azizah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Student’s Online Platforms Entrepreneurship During the COVID-19 Pandemic Mutiara Murin; Nugraheni Putri Lestari; Salsabila Nur Azizah; Budiawati Supangkat; Margo Purnomo; Hardian Eko Nurseto
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 4 No 4 (2022): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v4i4.382

Abstract

The combination of the pandemic and the digitization process development is considered the right combination to boost students entrepreneurial spirit in this article. Through the use of digital ethnographic methods and interviews, the factors that influence the processof starting a business include self-will, encouragement from people around, awareness of the widespread phenomenon of online shopping,the desire to increase pocket money, and the use of free time from the flexible course schedule. This article also underlines the innovationsmade by students in developing their respective businesses through the social media platforms they use, such as continuously updating thecatalog of goods sold and brand development to stand out in the market with the same goods in the hope of attracting buyers' s attention.Overall, online business using social media offers an excellent opportunity for students during this pandemic. The growth of theentrepreneurial spirit in the subject can be studied by looking at how a student uses time to become an entrepreneur.
Pengaruh Promosi dan Kualitas Produk Terhadap Loyalitas Pelanggan di Shopee Salsabila Nur Azizah; Natal Indra
Master Manajemen Vol. 2 No. 3 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i3.436

Abstract

The purpose of this study was to determine how much influence promotion and product quality have on loyalty at Shopee. The research method used is a quantitative method approach with data collection techniques using purposive sampling with a population of 100 and samples taken using the slovin formula, namely 50 respondents. Data collection using SPSS 25 for instrument testing, multiple regression analysis, hypothesis testing. Based on the results of partial hypothesis testing, it shows that the promotion variable has a significant value of 0.001 T table, namely 1.678, which means that it has a significant value and the T table value has an effect on customer loyalty. And the product quality variable has a significant effect on customer loyalty. Simultaneously, promotion and product quality have a significant effect on customer loyalty. The most dominant variable influencing is product quality.
Co-Authors Budiawati Supangkat Hardian Eko Nurseto Margo Purnomo Mutiara Murin Natal Indra Nugraheni Putri Lestari