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All Journal Madani: Multidisciplinary Scientific Journal
Nabila Dwi Afifah Lubis
Universitas Program Studi Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Politik Universitas Sumatra Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

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Strategi dan Struktur Bisnis Internasional Fatya Ayu Priasti; Nabila Dwi Afifah Lubis; Bagas Elwi Nibra; Nur Azizah; Nabila Addiva; Feronica Simanjorang
Madani: Jurnal Ilmiah Multidisiplin Vol 1, No 5 (2023): Juni
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

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Abstract

Global trade is very important for a country and its businesses because it drives economic growth by creating markets for its products and access to needed resources. Therefore, companies that run their business worldwide must consider cultural aspects, so that corporate cultural aspects can form the basis of marketing activities. The goal of international business strategy is to gain and maintain a competitive advantage, namely a unique and advantageous competitive position in the country and in the world.
Co-Authors Bagas Elwi Nibra Fatya Ayu Priasti Feronica Simanjorang Nabila Addiva Nur Azizah