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All Journal Samalewa: Jurnal Riset dan Kajian Manajemen Jurnal Pengembangan Masyarakat Lokal
Elfa Dwi Utami
Universitas Samawa
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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STRATEGI MANAJEMEN PT. ASTRA MOTOR SUMBAWA DALAM MEMPERTAHANKAN EKSISTENSI PERUSAHAAN DI MASA PANDEMI COVID-19 Elfa Dwi Utami; Elly Karmeli
Samalewa: Jurnal Riset & Kajian Manajemen Vol. 3 No. 1 (2023): Samalewa: Jurnal Riset & Kajian Manajemen
Publisher : Fakultas Ekonomi dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/samalewa.v3i1.1183

Abstract

This study aims to determine the management strategy of PT. Astra Motor Sumbawa in maintaining the existence of the company during the Covid-19 Pandemic. The type of data used is a qualitative obtained directly from primary sources through interviews. The research informants are all employees of PT. Astra Motor Sumbawa totaling 10 people. The data used in this study were obtained through the interview method and will then be analyzed using the SWOT analysis technique. Based on the results of the SWOT analysis of PT. Astra Motor Sumbawa in maintaining the company's existence during the Covid-19 Pandemic, the findings of researchers in the field refer to several strategies that can be implemented, namely: the S-O strategy is a strategy that uses strength by increasing employee productivity to take advantage of opportunities by using better digital transformation. The W-O strategy is a strategy that minimizes weaknesses by maintaining employee professionalism in satisfying consumers to take advantage of opportunities by maintaining consumer confidence in the production quality of Honda motorbikes. The S-T strategy is a strategy that uses strengths by optimizing good relations with consumers to overcome threats by increasing promotions in print and electronic media, and the W-T strategy is a strategy that minimizes weaknesses while maintaining the commitment of the company and partners in the sale of Honda motorbikes to avoid threats by monitoring activities competitor marketing.
EDUKASI PROPOLIK: PENINGKATAN KETERAMPILAN DAN MOTIVASI BERTANI PADA ANAK-ANAK DESA NIJANG MELALUI PELATIHAN BERCOCOK TANAM DAN BUDIDAYA IKAN DALAM EMBER Neri Kautsari; A Ardiansyah; Elfa Dwi Utami; Yudi Ahdiansyah; S Sudirman
Jurnal Pengembangan Masyarakat Lokal Vol. 4 No. 2 (2021): Jurnal Pengembangan Masyarakat Lokal
Publisher : LPPM Universitas Samawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/jpml.v4i2.643

Abstract

Desa Nijang yang berada di Kecamatan Unter Iwes, Kabupaten Sumbawa, Nusa Tenggara Barat (NTB), merupakan salah satu desa yang memiliki potensi pertanian dan perikanan yang sangat baik, oleh karena itu dibutuhkan generasi yang dapat mengelola pertanian dan perikanan, namun pada umumnya pemuda-pemuda di desa kurang memiliki minat dan kecintaan terhadap pertanian. Oleh karena itu kegiatan “Propelik” (Program Petani Cilik) bertujuan untuk meningkat keterampilan dan kecintaan anak-anak. Kegiatan ini dilakukan di Desa Nijang, Kecamatan Unter Iwes, Sumbawa, NTB, dengan kelompok sasaran yaitu anak-anak TPQ dan anak-anak lainnya di Desa Nijang. Kegiatan dilakukan dari bulan Agustus hingga Oktober 2021. Tahapan kegiatan meliputi: (1) sosialisasi dan koordinasi, (2) survey tingkat pengetahuan awal anak-anak, (3) pemberian materi dan praktek, (4) evaluasi. Hasil pengamatan langsung menunjukkan bahwa semua partisipan mengikuti secara aktif praktek penanaman dan budidaya ikan dalam ember. Hasil kegiatan memperlihatkan bahwa anak-anak memahami materi dan praktek, hal ini terlihat dari nilai pos tes yang berkisar antara 90 hingga 100.
Co-Authors A Ardiansyah Elly Karmeli Neri Kautsari S Sudirman Yudi Ahdiansyah, Yudi