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Adhi Darmawan Supriadi
Universitas Indonesia
Education Mathematics

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IRRATIONAL FACTORS AFFECTING THE PURCHASE INTENTION OF VIRTUAL GOODS IN FIRST-PERSON SHOOTER ONLINE GAMES Adhi Darmawan Supriadi; Daniel Tumpal H. Aruan
Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v12i03.1535

Abstract

The purchase intent of in-game items in online games has attracted the attention of a number of studies. Most studies are based on volitional factors. This study investigated the determinants of purchase intent of virtual goods items in FPS online games with volitional and non-volitional factors. The online survey was conducted among 107 CS:GO, Apex Legends, Valorant, or PUBG: BATTLEGROUNDS players. Structural equation modeling (SEM) from the data collected shows that volitional factors, non-volitional factors, and game-related items influence the intention to buy game items on FPS online games.
Co-Authors Daniel Tumpal H. Aruan