Jurnal Scientia
Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August)

IRRATIONAL FACTORS AFFECTING THE PURCHASE INTENTION OF VIRTUAL GOODS IN FIRST-PERSON SHOOTER ONLINE GAMES

Adhi Darmawan Supriadi (Universitas Indonesia)
Daniel Tumpal H. Aruan (Universitas Indonesia)

Article Info

Publish Date
19 Jun 2023

Abstract

The purchase intent of in-game items in online games has attracted the attention of a number of studies. Most studies are based on volitional factors. This study investigated the determinants of purchase intent of virtual goods items in FPS online games with volitional and non-volitional factors. The online survey was conducted among 107 CS:GO, Apex Legends, Valorant, or PUBG: BATTLEGROUNDS players. Structural equation modeling (SEM) from the data collected shows that volitional factors, non-volitional factors, and game-related items influence the intention to buy game items on FPS online games.

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Journal Info
Jurnal Scientia
Website

Abbrev

pendidikan

Publisher

SEAN INSTITUTE

Subject

Education Mathematics

Description

Scientific Journal is a publication by Sean Institute, which is devoted to the field of education with the topic of Learning Effectiveness studies, Analysis of Learning Influences, Application of Learning Models and the development of instructional media; we also invite the teachers, researchers, ...