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Reza Akbar Mauliza
Universitas 17 Agustus 1945 Surabaya
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pendekatan Historis dan Pragmatis Industri dan IKM di Kota Gresik Reza Akbar Mauliza; Inggrid Debby Ekza Veronica; Muhammad Yasin
Student Research Journal Vol. 1 No. 3 (2023): Juni : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srjyappi.v1i3.342

Abstract

Efforts to develop the industrial sector in a country or region is an Industrialization strategy. The goal of this strategy is to increase the production of goods and services more efficiently and effectively, so as to increase economic growth and reduce dependence on other economic sectors such as agriculture or services. The historical approach emphasizes the use of economic policies based on historical experience and national economic traditions to build national industries. While the pragmatic approach focuses more on using practical actions to improve industrial conditions and the national economy and accelerate the industrialization process.
The Effect of Product Quality, Price, Distribution and Promotion on Demand for Xiaomi Smartphone in Surabaya Reza Akbar Mauliza; I Made Suparta
eCo-Buss Vol. 7 No. 2 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i2.1916

Abstract

Smartphone competition is getting tighter, companies are starting to create various labels or brands of their own products, one of the brands that has succeeded in attracting consumer attention is Xiaomi. This study aims to determine the effect of product quality, price, distribution and promotion on the demand for Xiaomi phones in Surabaya. This research is quantitative research using Accidental Sampling technique and uses primary data processed from the results of distributing questionnaires to 105 respondents who own Xiaomi as a research sample. The analysis techniques used include t-test, F-test, R2 and multiple linear regression analysis with the SPSS 26 program. The results of this study indicate that partially the product quality variable has a positive and significant effect, partially the price variable has a negative and significant effect, partially the distribution has a positive and significant effect, and partially the promotion has a positive and insignificant effect. Simultaneously product quality, price, distribution and promotion have a significant effect on demand.
Co-Authors I Made Suparta Inggrid Debby Ekza Veronica Muhammad Yasin