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All Journal Prosiding Seminar Nasional Manajemen dan Ekonomi Journal of Society, Community and Business Development
Mia Anjani
Universitas Peradaban
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh Penetration Pricing Dan Peningkatan Motivasi Konsumen Terhadap Keputusan Pembelian Mi Konyol Bumiayu Sarah Dien Hawa; Mia Anjani
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 2 No. 1 (2023): Juni: Prosiding Seminar Nasional Manajemen dan Ekonomi,
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/semnas.v2i1.124

Abstract

MSMEs have contributed 60.34% of Indonesia's gross domestic product (GDP). This number is spread throughout Indonesia. MSMEs have a very important role in the economic sector in Indonesia. Bumiayu's konyol noodle SMEs in the last 1 year decreases their sales because of Indonesia's economic situation which has not fully recovered after the co-19 disaster. The demand for konyol noodles has decreased in the last year due to rising prices of raw materials and supporting materials and also because of increasing fuel prices. This study analyzes the effect of penetration pricing and consumer motivation on purchasing decisions for Bumiayu’s konyol noodle. A sample are 97 respondents who have used MSME products at least twice, was tested using a questionnaire and analyzed through multiple linear regression. The result is that penetration pricing and consumer motivation have a positive effect on purchasing decisions for Bumiayu silly noodle products. The implications of the results of this study are as a basis for determining strategies that can increase sales and profits of mi konyol Bumiayu.
Improving Performance of SMK 75 Dua Purwokerto Business Center Through Entrepreneurial Orientation SARAH DIEN HAWA; Achmad Syauqi; Angga Ari Prasetya; Mia Anjani
Journal of Society, Community and Business Development Vol. 2 No. 2 (2024): Oktober
Publisher : Universitas Muhammadiyah Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/scbd.v2i2.195

Abstract

The decline in the number of SMK graduates who are absorbed in the world of work is a major problem in all SMKs. One of strategy to prepare graduates capability of entrepreneurship so that students and teachers are able to develop entrepreneurial interests as a place to practice business. The school business center is the main activity in the field of entrepreneurship as well as a place to develop competencies according to student majors. Some of the problems that occur are (1) Lack of interest in managing the business center causes business performance to be not optimal. (2) Sales are still very lacking. (3) Business profits and profits are not as expected. (4) Business center managers consisting of students and teachers have not been maximized in conducting business promotions. (5) Has not made the right marketing strategy to develop its business center. Keywords: Bussiness Center, Enterpreneurial orientation, Performance
Co-Authors Achmad Syauqi Angga Ari Prasetya Sarah Dien Hawa