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All Journal Al-Kharaj: Journal of Islamic Economic and Business Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Bisnis Indonesia KARYA: Jurnal Pengabdian Kepada Masyarakat NEAR: Jurnal Pengabdian kepada Masyarakat Nanggroe: Journal Of Scholarly Service Jurnal Pelayanan Hubungan Masyarakat Nanggroe: Journal of Scholarly Service IIJSE KREATIF: Jurnal Pengabdian Masyarakat Nusantara Jurnal Pengabdian Masyarakat Indonesia Economics and Business Management Journal Academia Open
Sumainah Fauziah
Program Studi Administrasi Bisnis, Fakultas Ilmu Sosial, Budaya Dan Politik, Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Transportation Other

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Journal : iijse

 1 
The Effect of Product Display and Store Atmosphere on Impulse Buying in Consumers Mandiri Store Gresik Rini Purwati; Sumainah Fauziah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.6796

Abstract

The development of business in Indonesia is increasing every year, leading to tighter competition among industries, particularly in the retail sector. This situation demands that consumers pay close attention to changes in meeting their daily needs. Toko Mandiri Gresik has become a primary destination for the local community to fulfill various personal and family needs. This research aims to determine the impact of product display and store atmosphere on impulse buying among consumers at Toko Mandiri Gresik. The population for this study consists of individuals who have made purchases at Toko Mandiri Gresik at least twice in the last three months, are at least 17 years old, and live in Gresik. The study uses a sample of 90 respondents selected through non-probability sampling methods, specifically purposive sampling. Multiple linear regression analysis is employed to analyze the data using SPSS version 25. The results indicate that product display influences impulse buying, store atmosphere affects impulse buying, and both product display and store atmosphere significantly impact impulse buying.
The Effect of Discounts, Influencers, and Packaging Design on Consumer Purchase Intention for Luxcrime Cosmetics in Surabaya Diva Istivarini; Sumainah Fauziah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6820

Abstract

The beauty industry in Indonesia shows significant growth with increasingly intense competition among various cosmetic brands. Luxcrime emerges as one of the local brands that has successfully attracted attention and is favored by many Indonesian women for offering quality products at economical prices. The purpose of this study is to examine and analyze the impact of discounts, influencer use, and packaging design aspects on purchase interest for Luxcrime cosmetic products in the Surabaya area. The target group in this study is female consumers aged 18 years and above who have used and purchased Luxcrime products and reside in Surabaya. The research uses a quantitative approach with a total of 90 respondents as participants. The sampling technique applies non-probability sampling with purposive sampling method. Data analysis was conducted through multiple linear regression using IBM SPSS version 30 software to test and evaluate the data. Research findings indicate that discount factors, influencer roles, and packaging design elements have influence both individually (partially) and simultaneously on consumer interest in making purchases.
Analysis of Marketing Mix Strategy in Increasing Sales Volume at De Vijas Cafe in Tempel Village, Krian District, Sidoarjo Regency (Study at De Vijas Cafe, Tempel Village, Krian District, Sidoarjo Regency) Nisrina Zein; Sumainah Fauziah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7147

Abstract

This study aims to analyze the marketing mix strategy (7P) implemented by Kafe De Vijas in an effort to increase sales volume using the SWOT analysis approach. The method used is descriptive qualitative with data collection techniques through observation, interviews, and documentation. The results of the study indicate that Kafe De Vijas has a main strength in the use of the vintage concept which makes it different from other cafes. The main weakness is the location of the cafe which is not strategic and less than optimal promotion. On the opportunity side, the increasing trend of coffee consumption among Generation Z is a great potential for cafe growth. While the biggest threat comes from the many competitors around the operational area. Based on the results of the IFAS and EFAS calculations, Kafe De Vijas is in quadrant I of the SWOT matrix, which shows that the company's position is in a condition that supports an aggressive strategy, namely maximizing strength to seize opportunities. This study concludes that an effective marketing strategy by highlighting the uniqueness of products and services, accompanied by optimization of digital marketing and improvement of infrastructure, is the key to increasing sales volume.
The Influence of Facilities and Service Quality on Participant Satisfaction BPJS Employment Mojokerto Branch Office Khoirun Nisak Shabira; Sumainah Fauziah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7377

Abstract

This study aims to investigate the effects of amenities and service quality on participant satisfaction at the BPJS Ketenagakerjaan Mojokerto Branch Office. The process used by applying quantitative descriptive research methodologies is known as quantitative research. This study's goal is to objectively describe the issue using figures. The study's population consists of the 196,378 current workers of the BPJS Ketenagakerjaan Mojokerto Branch Office in 2024. Additionally, the study's sample consisted of 100 responders. The results of the study indicate that participant satisfaction is highly impacted by both the quality of the facilities and the services provided, and that this impact is partially.
The Influence of Experiential Marketing and Influencer Marketing on Purchase Decision of Skintific Skincare Products (Study on Students of UPN “Veteran” East Java at Envio Store Surabaya) Anggun Fatmawati; Sumainah Fauziah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7534

Abstract

This study aims to examine and analyze the influence of Experiential Marketing and Influencer Marketing on the purchasing decisions of Skintific skincare products at Envio Store Surabaya. The research employs a quantitative approach with a descriptive quantitative method. The population consists of students from UPN "Veteran" East Java who have previously purchased Skintific skincare products at Envio Store Surabaya, totaling 22,976 individuals. The sample used in this study comprised 100 respondents. Data were collected through a questionnaire distributed via Google Form. Data analysis was conducted using SPSS version 27. The results indicate that Experiential Marketing and Influencer Marketing simultaneously have a positive and significant effect on the purchasing decisions of Skintific skincare products at Envio Store Surabaya. Furthermore, the findings reveal that both variables also have a positive and significant partial effect on purchasing decisions of Skintific skincare products at Envio Store Surabaya.
Co-Authors Aghisyna Dwi Inayah Fikamalina Aidha kiftia Rengganis Anggun Fatmawati A’ini, Syayyidhatul Qurothul Carissa Ruth Malinda Dhea Fitri Puspitayani Dinar Erika Febianti Diva Istivarini Fandy Ahmad Fazrul Farah Daroin Putri Muzakki Ilham Fitri Nurilhuda Joshua Manalu Khoirun Nisak Shabira Muhammad Rivandy Rifai Mangkulla Nisrina Zein Putri Inul Budiastuti Rini Purwati Salsabila Ramadhani Rahman Setiawan, Azarine Tahniah Shahna Naila Safira Siska Arifah Fauziah Wahyu Dwi Arzaqy