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All Journal ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship
Khalda Fadila
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Humanities Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Webiste Quality Dan Flashsale Terhadap Impulse Buying Pada Pengguna E-Commerce Blibli.Com Di Pulau Lombok Khalda Fadila; Rusminah Rusminah; Hilmiati Hilmiati
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 4 No. 1 (2023): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v4i1.451

Abstract

This study aims to determine the Effect of Website Quality (X1) and Flashsale (X2) on Impulse Buying in Blibli.com E-Commerce Users on Lombok Island. Respondents in this study amounted to 100 consumers. The type of research used is quantitative research with a causal associative approach. The data collection method uses a survey through a questionnaire. The analysis technique used is Multiple Linear Repression. The results of this study indicate that: (1) Website Quality has a positive and significant effect on Impulse Buying for Blibli.com E-Commerce Users on Lombok Island. (2) Flashsale has a positive and significant effect on Impulse Buying for Blibli.com E-commerce Users on Lombok Island
Co-Authors Hilmiati Hilmiati Rusminah Rusminah