Article Per Year (5 Year)
p-Index From 2021 - 2026
0.702
P-Index
This Author published in this journals
All Journal Journal of Indonesian Management
Mardhiyah Dwi Ilhami
Program Studi Manajemen Fakultas Ekonomi Universitas Muhammadiyah Bengkulu
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
The Effect Of Training And Work Motivation On The Performance Of Village Office Employees In Seginim District, South Bengkulu Regency Mardhiyah Dwi Ilhami; Taufik Bustam; Gegen Prasetyo
Journal of Indonesian Management (JIM) Vol. 3 No. 2 (2023): June
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i2.1279

Abstract

This study aims to determine "The Effect of Training and Work Motivation on the Performance of Village Office Employees in Seginim District, South Bengkulu Regency", both partially and simultaneously. The type of research used is quantitative research. The population in this study was 127 village office employees in Seginim District, South Bengkulu Regency, using the total side technique, which means that all populations were used as research samples.Based on the t test, it is known that the calculated t value in the training variable of 4.843 is greater than the table t which is 1.960 with the probabilility t which is a sig value of 0.000 which is smaller than the significance limitation of 0.05. Based on the test results, the training variables have a positive and significant effect on employee performance. In the work motivation variable, the calculated value of 4.536 is greater than t table, which is 1,960 with a probabilility t, which is a sig value of 0.000 which is smaller than the significance limitation of 0.05. Based on the results of these tests, the variable work motivation has a positive and significant effect on employee performance. Based on the results of the F test, it was found that the calculated F value was 256,196 greater than F table 2.68 with a sig value of 0.000 smaller than 0.05, which showed that Ho was rejected and Ha was accepted, meaning that training and work motivation together had a positive and simultaneous effect on employee performance variables. The R square value obtained is 0.805. This figure shows that employee performance can be explained by training and work motivation of 80.5%.
The Effect Of Product Innovation And Location On The Decision To Buy Sponge Cake At The Fitri Sari Shop In Arga Jaya Village Mardhiyah Dwi Ilhami; Taufik Bustami; Satria Indra Permana
Journal of Indonesian Management (JIM) Vol. 3 No. 2 (2023): June
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i2.1281

Abstract

This study aims to determine the influence of product innovation and location on the decision to purchase sponge bread at the fitri sari store in Arga Jaya village. This study used quantitative methods and data collection by observation and questionnaire distribution. The samples in this study were consumers at the Arga Jaya village sari fitri store which amounted to 120 people and sampling was carried out using the Hair et al method. Based on the results of research and discussion of product innovation, it has a positive and significant effect on the decision to purchase sponge bread at the fitri sari store in Arga Jaya village, meaning that with the product innovation provided by the fitri sari store, of course, this will increase the level of purchase decisions. Location also has a positive and significant effect, meaning that with a location that is strategic enough and easy to access, consumers will increase in decision making. This equation can be explained by the positive influence of each independent variable, namely product innovation (X1) and location (X2) on the dependent variable, namely purchase decision (Y).
The Effect of Price and Location on Boarding Room Rental Decisions (Case Study on Students Who Rent Boarding Rooms In Adam Malik Km. 9) Mardhiyah Dwi Ilhami; Yusan Feri
Journal of Indonesian Management (JIM) Vol. 3 No. 2 (2023): June
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i2.1299

Abstract

The purpose of this study was to determine the effect of price on the decision to choose to rent a boarding room in the Adam Malik area km.9, to determine the effect of location on the decision to choose to rent a boarding room in the Adam Malik area km.9 and to determine the effect of price and location on the decision to choose a rental. boarding house in the adam malik area km.9. This research is a type of quantitative research. Data collection techniques using a questionnaire. Data analysis techniques used descriptive analysis, multiple regression analysis, coefficient of determination (R2) and hypothesis testing. Based on the results of the study it can be concluded that: Price (X1) has a positive and significant effect on rental decisions (Y) in boarding rooms in the Adam Malik Km area. 9. Location (X2) influences the decision to rent (Y) in boarding rooms in the Adam Malik Km area. 9. Price (X1) and location (X2) affect the decision to rent (Y) in boarding rooms in the Adam Malik Km area. 9.
The Effect of Service Quality and Product Quality on Customer Loyalty Hypermart Bengkulu City Mardhiyah Dwi Ilhami; Sarina Fitriani
Journal of Indonesian Management (JIM) Vol. 3 No. 2 (2023): June
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i2.1302

Abstract

This research was conducted at a Hypermart in Bengkulu City, the formulation of the problem in this study was: Does Service Quality and Product Quality Affect Customer Loyalty at Hypermart Bengkulu City, and the purpose of this study was to find out whether Service Quality and Product Quality affect Customer Loyalty at Hypermart City Bengkulu, the sample in this study were 85 respondents, data analysis techniques used documentation, observation, and questionnaires. Based on the results of research that has been done about the effect of Service Quality and Product Quality on Customer Loyalty at Hypermarts in Bengkulu City, it can be concluded as follows: Service Quality has a significant effect on Customer Loyalty at Hypermart in Bengkulu City Product Quality has a significant effect on Customer Loyalty at Hypermart in Bengkulu City, Service Quality (X1) and Product Quality (X2) together have a significant effect on Customer Loyalty (Y) at Hypermart in Bengkulu City. Based on the correlation coefficient test, the value of R = 0.723 and the coefficient of determination R^2 = 0.522 means that Service Quality (X1) and Product Quality (X2) contribute 0.522 or 52.2% to Customer Loyalty (Y) at Hypermart in Bengkulu City while the remaining 0.478 or 47.8% is influenced by other variables not included in this study.
Co-Authors Gegen Prasetyo Sarina Fitriani Satria Indra Permana Taufik Bustam Taufik Bustami Yusan Feri