Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Pengabdian Masyarakat
Roys Pakaya
Unknown Affiliation
Religion Computer Science & IT Education Library & Information Science Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengembangan Pemasaran Digital dan E-Commerce untuk Mendorong Pemberdayaan Ekonomi Produk Lokal Desa Lonuo Nur Oktavin Idris; Jamal Darusalam Giu; Farid; Sri Nilawaty Lahay; Roys Pakaya
Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2024): Desember 2024
Publisher : Unity Academy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70340/japamas.v3i2.156

Abstract

The limited access to marketing for local products in Lonuo Village and the use of less effective conventional methods to reach a broader market prompted the community service team to design a program aimed at empowering the local economy through the development of digital marketing and website-based e-commerce. The methods employed included awareness-raising, training, and the utilization of a website designed by the service team.  This activity was attended by 17 participants, consisting of local business owners and members of the Lonuo Village community. The results of the activities revealed high enthusiasm among participants, who demonstrated the ability to understand digital marketing strategies. This program not only improved the community's understanding of digital marketing but also provided a platform to expand the market for local products. Furthermore, the program opened up opportunities for further development to ensure its sustainability.
Co-Authors Farid Jamal Darusalam Giu Sri Nilawaty Lahay