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Perancangan Ulang Identitas Visual Merek “Kopi Manglayang” untuk Masyarakat Usia 20-30 Tahun di Kota Bandung Diwan Setiawan; Siti Jaenab
ArtComm Vol 6 No 1 (2023): ArtComm
Publisher : Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/artcomm.v6i1.616

Abstract

Coffee is one of the drinks often consumed by the people of Indonesia. Nowadays, it become a lifestyle among communities. Manglayang Coffee is an SMEs founded in 2011 by Mr. Dadan R Wijaya, located in Panjalu Village, Bandung Regency. Manglayang Coffee is a product of collaboration between Manglayang Coffee and Forest Farmers Groups in the West Manglayang BKPH Perhutani area. In developing a company, a company must have a visual identity as a differentiating factor from other companies, which is emphasized in the form of perceptions, images and graphics. Three aspects must have characteristics that align with the company to become a high-quality and capable brand. This study applies a qualitative method using interviews, observation, questionnaires and document studies to obtain the data. The results of this study indicate that the existence of Manglayang Coffee Products lacks of interest to the public. According to the results of questionnaires in the community, 97% of respondents answered that they (did not know) needed to learn about the existence of Manglayang Coffee products, due to the weak visual identity of Manglayang Coffee products, seen from weak visuals and the use of long designs. Given the continuing competition, the Manglayang Coffee company needs to make changes or redesigns starting from the visual identity in the form of a logo, advertising media/visual communication media. That is an important thing attract consumers, improve the image and position of the company.
Academic Supervision Of Madrasah Heads In Improving Teacher Performance In Karawang State Madrasah Aliyah Siti Jaenab; Sutaryat Trisnamansyah; Sofyan Sauri; Hanafiah
International Journal of Educational Research & Social Sciences Vol. 3 No. 4 (2022): August 2022
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v3i4.429

Abstract

Teacher performance is an important aspect of improving the quality of education in Indonesia. Academic supervision of madrasah principals is one of the functions of education management that will help teachers improve their performance on an ongoing basis. This study aims to investigate and provide an overview of improving teacher performance through the academic supervision of the madrasah principal at Madrasah Aliyah Negeri Karawang. This research is a qualitative descriptive study involving the principal, teachers, and stakeholders in data collection. Data was collected through observation, interviews, and written document studies. Data analysis uses data reduction, presentation, and leverage techniques. The results of this study indicate that the academic supervision of the head of Madrasah Aliyah Negeri Karawang is effective in improving teacher performance. The principal of the madrasah does good and systematic planning, good communication between the madrasah principal, the supervision team and the teachers so as to support harmony in achieving the goals of supervision and changes in the expected performance improvement. The example of the madrasa principal in providing instructions, motivation and coaching is a factor supporting the success of academic supervision. still teachers with performance that requires improvement, but follow-up supervision can continue to be carried out by providing opportunities for teachers to continue to improve their performance through direct coaching by the principal, being included in the evaluation of KTSP learning training, and instructed to conduct competency improvement learning through the Subject Teacher Consultation