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All Journal Multazam : Jurnal Manajemen Haji dan Umrah JUKEMAS : Jurnal Pengabdian Kepada Masyarakat
Nur Syamsiyah
Institut Agama Islam Negeri Metro
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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STRATEGI PEMASARAN PRODUK UMRAH PADA TRAVEL SMARTS UMRAH LAMPUNG Nur Syamsiyah
Multazam : Jurnal Manajemen Haji dan Umrah Vol 3 No 1 (2023): Multazam : Jurnal Manajemen Haji dan Umrah
Publisher : Institut Agama Islam Negeri Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/multazam.v3i1.5399

Abstract

This study uses the theory put forward by Kotler and Keller regarding the marketing mix, which is divided into the 7 Ps (product, promotion, price, place, people, process, and physical evidence), to discuss the marketing strategy for Umrah products at Travel Smart Umrah Lampung. This study aims to reveal the marketing strategy used by Travel Smarts Umrah to increase the number of pilgrims. This research is qualitative descriptive research, or field research, which uses primary and secondary data sources. The methods used to collect data are observation, interviews, and documentation. Based on the research conducted, Travel Smarts Umrah Lampung's marketing strategy to increase the number of pilgrims uses two methods: placing advertisements on all social media, going directly to prospective pilgrims, and distributing flyers through official Travel Smarts Umrah partners. In addition, through the ta'lim assembly, partnering with agencies, offering a bailout payment system, and prioritizing services for pilgrims.
Promosi Produk Komunitas di Kampung Pengangguran Kota Metro Nur Syamsiyah
JUKEMAS : Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 1 (2023): JUKEMAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : Lumbung Pare Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pelatihan ini bertujuan untuk membantu para pelaku UMKM memanfaatkan media sosial dan marketplace untuk dijadikan strategi pemasaran berbasis digital yang mudah digunakan. Lokasi layanan berada di Kampung Pengangguran, Kelurahan Yosodadi, RT 27, 28, 29, dan RW 11, Kecamatan Metro Timur, Kota Metro Lampung. Metode layanan yang digunakan adalah pelatihan membuat konten menarik di media sosial, yaitu di Facebook dan Instagram serta membuat akun di marketplace. Hasil yang diperoleh dalam pelatihan ini adalah meningkatnya pemahaman dalam menggunakan dan memanfaatkan media sosial dan marketplace untuk kegiatan komersial, yaitu pemasaran produk dengan mudah dan cepat.
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