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All Journal BISMA (Bisnis dan Manajemen) Journal of Business Studies and Management Review
Khumairah Khumairah
Universitas Islam Bandung
Decision Sciences, Operations Research & Management Social Sciences

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CROWDFUNDING: AS AN ALTERNATIVE TO ISLAMIC FUNDING Rizka Estisia Pratiwi; Nadia Meirani; Khumairah Khumairah; Mohd. Shafiz Saharan; Hasrol Effendy Hassan
JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Vol. 6 No. 2 (2023): JBSMR, Vol. 6 No.2, June 2023
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v6i2.24535

Abstract

This study aimed to explore deeper conceptually about crowdfunding as alternative funding according to Islamic principles. There are still limitations to looking for similar research, so this research will be fundamental to study, especially for business actors or investors who want to take part in a halal business and have a high social value. Based on published studies and indexed by Scopus, this research is based on bibliometric research to see the conceptual development of Islamic crowdfunding. The bibliometric approach to reviews has gained popularity due to several factors, including the introduction of software, cross-disciplinary methods, and increased ability to handle large volumes of data. The results showed that the development of literature on Islam Crowdfunding as alternative Islamic funding had made rapid progress in recent years. The existence of public awareness of social values and welfare is one of the factors that support the success of Islamic crowdfunding. Crowdfunding is beneficial for funding companies. It dramatically facilitates investors in getting access to information related to the distribution of funds that must be done as well as from the side of the return of funds.
Customer engagement on live streaming: a socio-technical approach Yudha Dwi Nugraha; Annisa Nadiyah Rahmani; Khumairah Khumairah; Hendy Mustiko Aji
BISMA (Bisnis dan Manajemen) Vol. 17 No. 1 (2024)
Publisher : Universitas Negeri Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/bisma.v17n1.p107-128

Abstract

Technological advancements impact the e-commerce business landscape and give rise to live streaming shopping. This study, using a socio-technical approach, aims to investigate the relationship between interaction, emotional attachment, synchronicity, platform attachment, visit duration, and customer engagement. The data was collected using an online survey of 111 users. The Structural Equation Model was employed to evaluate five hypotheses. The results indicate that interaction has a positive and significant relationship with emotional attachment. However, this study found that there was no significant relationship between synchronicity and platform attachment. Furthermore, the study proved a positive and significant relationship between emotional attachment and visit duration. The study also found a positive and significant relationship between platform attachments and visit duration. Finally, visit duration has a positive and significant effect on customer engagement. This study adds to the existing literature on customer engagement and marketing by utilising a socio-technical approach to identify the factors that influence customer engagement on TikTok Shop. In the practical context, a live streaming platform can enhance customer engagement among Indonesian consumers by extending their visit duration on the TikTok Shop platform. They can also maximise emotional attachment by focusing on optimising the interaction between streamers and viewers. In terms of social benefits, consumers have a variety of live shopping platforms to choose from. TikTok Shop serves as a bridge to overcome the need for physical interaction between consumers, products, and sellers.
Co-Authors Annisa Nadiyah Rahmani Hasrol Effendy Hassan Hendy Mustiko Aji Mohd. Shafiz Saharan Nadia Meirani Rizka Estisia Pratiwi Yudha Dwi Nugraha