Yudha Dwi Nugraha
Prodi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Islam Bandung

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THE ROLE OF GOVERNMENT POLICY IN BOOSTING THE ISLAMIC MICROFINANCE INSTITUTIONS PERFORMANCE IN INDONESIA Tasya Aspiranti; A. Harits Nu’man; Yudha Dwi Nugraha; Ima Amaliah; Ade Yunita Mafruhat
AMWALUNA (Jurnal Ekonomi dan Keuangan Syariah) Vol 5, No 1 (2021)
Publisher : Univeristas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (870.622 KB) | DOI: 10.29313/amwaluna.v5i1.6935

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In building a successful Islamic Microfinance Institutions  (IMFIs) performance, many factors must be considered based on a multi-element point of view. This study aims to build key factors affecting IMFIs  performance using multi-perspective and multi-criteria methods. This study uses an analytic network process (ANP) to calculate the degree of influence given by the IMFIs performance criteria and factors. Primary and secondary data collection techniques are used to collect required data for this research. The primary data are collected through questionnaires and interviews. A purposive sampling technique to collect primary data is used to the 26 local BPRS, 11 BMT including on the islands of Java, Sumatra and Sulawesi as a three biggest island of Indonesia. The results of the study find, internal and external management aspects are  two main problems affecting IMFIs and five main solutions to increase their financing are  regulatory, management, institutions, competencies, and partnerships.
THE ROLE OF HIGHER EDUCATION POLICY AND THE DEVELOPMENT OF MANAGEMENT SCIENCE IN THE INDUSTRIAL REVOLUTION 4.0: A PERSPECTIVE FROM INDONESIA Yudha Dwi Nugraha
Academy of Education Journal Vol 12 No 1 (2021): Academy of Education Journal
Publisher : Fakultas Keguruan dan Ilmu Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (202.813 KB) | DOI: 10.47200/aoej.v12i1.411

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The development of digital technology has disrupted a variety of human activities, not only as a driving force for the economy but also in the fields of science and technology and higher education. The industrial revolution 4.0 era has influenced higher education policy, teaching, and development of management science in universities. This article focuses to discuss the role of higher education policy and the development of management science in the era of industrial revolution 4.0. Based on theoretical studies and relevant literature reviews, the author argued that the challenges of the industrial revolution 4.0 must be responded quickly and appropriately by all stakeholders to be able to anticipate changes in the world and increase the competitiveness of the Indonesian college student in the midst of global competition. The management science curriculum development must emphasize the fields of Science, Technology, Engineering, and Mathematics. Management science should refer to learning based on information and communication technology, the internet of things, big data, and computerization. Furthermore, management science is expected to create higher thinking order skills (HOTS) for higher education students. Finally, management science is also expected to provide teaching and have noble values, spiritual values, wisdom, and the element of human touch.
EXPLORATING THE MAIN ACTORS IN THE ACTUALIZATION OF THE VALUE OF SOCIAL JUSTICE DURING THE COVID-19 PANDEMIC Yudha Dwi Nugraha
Academy of Education Journal Vol 13 No 2 (2022): Academy of Education Journal
Publisher : Fakultas Keguruan dan Ilmu Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (204.548 KB) | DOI: 10.47200/aoej.v13i2.1080

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The World Health Organization (WHO) issued a physical distancing policy that inspires people to engage in contactless activities and ultimately causes a decrease in income for most Indonesians, MSME in particular. Government authorities in various countries have also adopted lockdown policies to prevent the spread of covid-19. This research focuses on describing the actualization of the value of social justice during the Covid-19 pandemic, the constraints on the actualization of the value of social justice during the Covid-19 pandemic, and solutions that can be used to accelerate the actualization of the value of social justice during the Covid-19 pandemic. This research used a qualitative approach with descriptive methods. Data obtained through literature study techniques. The results showed that there were three main actors in the actualization of the value of social justice during the Covid-19 pandemic, namely government, society, and individuals.
Pengaruh Harga dan Variasi Produk terhadap Minat Beli Konsumen Mohamad Shobron Syakur; Hendrati Dwi Mulyaningsih; Yudha Dwi Nugraha
Bandung Conference Series: Business and Management Vol. 3 No. 2 (2023): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v3i2.7753

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Abstract. This study focuses on the effect of price and product variety on purchase intention. The purpose of this study was to determine the effect of price and product variety on consumer purchase interest in Fassex Leather. This research is included in the type of descriptive and verification research using a quantitative approach. The sampling technique used is nonprobability sampling with a purposive sampling approach. The population used is consumers who have purchased Fassex Leather products aged 18-70 years who live in Garut City. The sample used in the study amounted to 190 respondents. The data analysis used is descriptive and statistical analysis using multiple linear regression, t statistical test, and F statistical test. The results of this study indicate that partially there is a significant influence between Price on Purchase Intention and partially there is a significant influence between Product Variation on Purchase Intention. And simultaneously there is a significant influence between Price and Product Variation on Purchase Intention. Abstrak. Penelitian ini berfokus kepada pengaruh Harga dan Variasi Produk terhadap Minat beli, tujuan penelitian ini adalah untuk mengetahui pengaruh Harga dan Variasi Produk terhadap Minat beli konsumen Fassex Leather. Penelitian ini termasuk ke dalam jenis penelitian deskriptif dan verifikatif menggunakan pendekatan kuantitatif. Teknik sampling yang digunakan yaitu nonprobability sampling dengan pendekatan purposive sampling. Populasi yang digunakan merupakan konsumen yang pernah melakukan pembelian produk Fassex Leather dengan usia 18-70 tahun yang berdomisili di Kota Garut. Sampel yang digunakan pada penelitian berjumlah 190 responden. Analisis data yang digunakan adalah analisis deskriptif dan statistik dengan menggunakan regresi linear berganda, uji statistik t, dan uji statistik F. Hasil penelitian ini menunjukkan bahwa secara parsial terdapat pengaruh yang signifikan antara Harga terhadap Minat Beli dan secara parsial terdapat pengaruh yang signifikan antara Variasi Produk terhadap Minat Beli. Serta secara simultan terdapat pengaruh signifikan antara Harga dan Variasi Produk terhadap Minat Beli.
Pengaruh Electronic Service Quality terhadap Repurchase Intention yang Dimoderasi Oleh Kepercayaan Konsumen Rissa Arvianti; Hendrati Dwi Mulyaningsih; Yudha Dwi Nugraha
Bandung Conference Series: Business and Management Vol. 3 No. 2 (2023): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v3i2.8002

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Abstract. This research focuses on the variables of e-service quality, repurchase intention, and consumer trust. The purpose of this study is to determine the relationship between e-service quality and repurchase intention and the role of consumer trust as a moderating variable on Video-on-Demand Netflix. The method used in this study is a survey method with a questionnaire instrument as the data collection technique. The object of this research is official Netflix users who are domiciled in Bandung, totaling 200 people based on the sampling criteria. The sampling technique in this study used purposive sampling. There are two hypotheses in this study. To test the hypothesis, the techniques used are simple regression analysis and MRA (Moderated Regression Analysis). The results of this study indicate that there is a positive and significant effect of e-service quality on repurchase intention on Video-on-Demand Netflix. Furthermore, consumer trust strengthens the relationship between e-service quality and repurchase intention on Video-on-Demand Netflix. Abstrak. Penelitian ini berfokus kepada variabel e-service quality, repurchase intention, dan kepercayaan konsumen. Tujuan dari penelitian ini ialah untuk mengetahui hubungan antara e-service quality dan repurchase intention serta peran kepercayaan konsumen sebagai variabel moderasi pada Video-on-Demand Netflix. Metode yang digunakan pada penelitian ini ialah metode survei dengan instrumen kuesioner sebagai teknik pengumpulan datanya. Objek penelitian ini ialah pengguna Netflix resmi yang berdomisili di Bandung berjumlah 200 orang berdasarkan kriteria sampling. Teknik sampling dalam penelitian ini menggunakan purposive sampling. Terdapat dua hipotesis yang ada pada penelitian ini. Untuk menguji hipotesis, teknik yang digunakan yaitu analisis regresi sederhana dan MRA (Moderated Regression Analysis). Hasil dari penelitian ini menunjukkan bahwa terdapat pengaruh positif dan signifikan antara e-service quality terhadap repurchase intention pada Video-on-Demand Netflix. Selanjutnya, kepercayaan konsumen memperkuat hubungan antara e-service quality terhadap repurchase intention pada Video-on-Demand Netflix.
Pengaruh Sales Promotion dan Store Atmosphere terhadap Keputusan Pembelian Nizma Sina Annisa; Ratih Tresnati; Yudha Dwi Nugraha
Bandung Conference Series: Business and Management Vol. 3 No. 2 (2023): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v3i2.8479

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Abstract. One of the achievements of a company's success is to make purchasing decisions for consumers, because it will provide benefits to the company in the long term. This is also what Roemah Prestasi Restaurant wants to achieve, which has experienced a decline and increase in sales in a few months, due to the implementation of sales promotion and store atmosphere which has affected the number of consumers who make purchases. This study aims to find out how the description, as well as the influence of sales promotions and store atmosphere on purchasing decisions at Roemah Prestasi Restaurant. This research is a type of descriptive research with quantitative methods. The sampling technique used is nonprobability sampling, namely purposive sampling. The population in this study are consumers who live in Serang City and have visited Roemah Prestasi Restaurant. Obtained a sample of 230 people. Data analysis used is descriptive and verification analysis using multiple linear regression analysis, F test, t test, and coefficient of determination. The results of this study indicate that sales promotion partially has a significant effect on purchasing decisions and store atmosphere has a significant effect on purchasing decisions. Then simultaneously sales promotion and store atmosphere have a significant effect on purchasing decisions. For further research, it is expected to add other independent variables in order to further broaden the perspective of variables that influence purchasing decisions. Can be developed using other methods in researching purchasing decisions, for example through in-depth interviews with respondents, so that the information obtained can be more varied and can also use qualitative methods. Abstrak. Tercapainya keberhasilan suatu perusahaan salah satunya adalah menciptakan keputusan pembelian pada konsumen, karena akan memberikan keuntungan kepada perusahaan dalam jangka waktu yang panjang. Hal tersebut juga ingin dicapai oleh Restoran Roemah Prestasi yang pernah mengalami penurunan dan peningkatan penjualan di beberapa bulan, akibat penerapan sales promotion dan store atmosphere sehingga mempengaruhi jumlah konsumen yang melakukan pembelian. Penelitian ini bertujuan untuk mengetahui bagaimana gambaran, serta pengaruh sales promotion dan store atmosphere terhadap keputusan pembelian di Restoran Roemah Prestasi. Penelitian ini merupakan jenis penelitian deskriptif dengan metode kuantitatif. Teknik sampling yang digunakan adalah nonprobability sampling yaitu purposive sampling. Populasi pada penelitian ini adalah konsumen yang tinggal di Kota Serang dan pernah mengunjungi Restoran Roemah Prestasi. Didapatkan sampel sebanyak 230 orang. Analisis data yang digunakan adalah analisis deksriptif dan verifikatif menggunakan analisis regresi linier berganda, uji F, uji t, dan koefisien determinasi. Hasil penelitian ini menunjukkan bahwa sales promotion secara parsial berpengaruh signifikan terhadap keputusan pembelian dan store atmosphere berpengaruh signifikan terhadap keputusan pembelian. Lalu secara simultan sales promotion dan store atmosphere berpengaruh signifikan terhadap keputusan pembelian. Untuk penelitian selanjutnya, diharapkan untuk menambah variabel independen lain agar lebih memperluas sudut pandang variabel yang mempengaruhi Keputusan Pembelian. Dapat dikembangkan dengan menggunakan metode lain dalam meneliti keputusan pembelian, misalnya melalui wawancara mendalam terhadap responden, sehingga informasi yang diperoleh dapat lebih bervariasi dan dapat juga menggunakan metode kualitatif.
Pengaruh Electronic Word of Mouth, Electronic Service Quality, dan Electronic Trust terhadap Purchase Decision pada Pengguna Shopee di Kota Bandung Fatmawati, Fatmawati Nurhikmah; Dedy Ansari Harahap; Yudha Dwi Nugraha
Bandung Conference Series: Business and Management Vol. 3 No. 2 (2023): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v3i2.9147

Abstract

Abstract. This research focuses on electronic word of mouth, electronic service quality, electronic trust, and purchasing decision variables. This study aims to find out how electronic word of mouth, electronic service quality, and electronic trust describe the purchasing decisions of Shopee users in the city of Bandung, as well as to examine and determine the effect of electronic word of mouth, electronic service quality, and electronic trust on purchasing decisions. This research is included in the type of descriptive and verification research with quantitative methods. The sampling technique used is non-probability sampling, namely purposive sampling. The data collection method used in this study was a survey method with a questionnaire as an instrument. The object of this research is the Shopee user community who are domiciled in Bandung City and have made transactions or shopped at Shopee in the last 6 months or 1 year with a total of 250 respondents who were narrowed down based on sampling criteria to 240 respondents. Data analysis used is descriptive analysis and verification, namely by using multiple linear regression analysis, T test, F test, and the coefficient of determination. The results of this study indicate that electronic word of mouth partially has a positive and significant effect on purchasing decisions, electronic service quality has a positive and significant effect on purchasing decisions, and electronic trust has a positive and significant effect on purchasing decisions. Then simultaneously electronic word of mouth, electronic service quality, and electronic trust have a positive effect on purchasing decisions. Abstrak. Penelitian ini berfokus kepada variabel electronic word of mouth, electronic service quality, electronic trust, dan purchase decision. Penelitian ini bertujuan untuk mengetahui bagaimana gambaran electronic word of mouth, electronic service quality, dan electronic trust terhadap purchase decision pada pengguna Shopee di Kota Bandung, serta untuk menguji dan mengetahui pengaruh electronic word of mouth, electronic service quality, dan electronic trust terhadap purchase decision. Penelitian ini termasuk ke dalam jenis penelitian deskriptif dan verifikatif dengan metode kuantitatif. Teknik sampling yang digunakan adalah nonprobability sampling yaitu purposive sampling. Metode pengumpulan data yang digunakan dalam penelitian ini yakni metode survei dengan instrumen kuesioner. Objek pada penelitian ini adalah masyarakat pengguna Shopee yang berdomisili di Kota Bandung dan pernah melakukan transaksi atau belanja di Shopee dalam 6 bulan atau 1 tahun terakhir dengan jumlah 250 responden yang dikerucutkan kembali berdasarkan kriteria sampling menjadi 240 responden. Analisis data yang digunakan adalah analisis deskriptif dan verifikatif yaitu dengan menggunakan analisis regresi linier berganda, uji T, uji F, dan koefisien determinasi. Hasil penelitian ini menunjukkan bahwa electronic word of mouth secara parsial berpengaruh positif dan signifikan terhadap purchase decision, electronic service quality berpengaruh positif dan signifikan terhadap purchase decision, dan electronic trust berpengaruh positif dan signifikan terhadap purchase decision. Lalu secara simultan electronic word of mouth, electronic service quality, dan electronic trust berpengaruh positif dan terhadap purchase decision.
Pengaruh Islamic Branding, Halal Label, dan Brand Image terhadap Purchase Intention Produk Wardah Kosmetik di Kota Bandung Melani Fitria Sani; Dedy Ansari Harahap; Yudha Dwi Nugraha
Bandung Conference Series: Business and Management Vol. 4 No. 1 (2024): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v4i1.10100

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Abstract. This study aims to determine the effect of Islamic branding, Halal label and brand image on Wardah Cosmetics products in Bandung City, and analyze how much influence Islamic branding, Halal label and brand image have on purchase intention on Wardah Cosmetics products. This research is a type of descriptive and verification research with quantitative methods. The sampling technique used is nonprobability sampling, precisely using purposive sampling. The population in this study are people who live in the city of Bandung who are 13-65 years old and have never bought Wardah Kosmetik products, with 135 respondents. Then the data collection technique in this study was by distributing questionnaires. The results of this study can be concluded that partially and simultaneously Islamic branding, Halal label and brand image have a positive and significant effect on purchase intention on Wardah Cosmetics products. Keywords: Islamic Branding, Halal Label, Brand Image. Abstrak. Penelitian ini bertujuan untuk mengetahui pengaruh Islamic branding, Halal label dan brand image pada produk Wardah Kosmetik di Kota Bandung, serta menganalisis seberapa besar pengaruh Islamic branding, Halal label dan brand image terhadap purchase intention pada produk Wardah Kosmetik. Penelitian ini merupakan jenis penelitian deskriptif dan verifikatif dengan metode kuantitatif. Teknik sampling yang digunakan adalah nonprobability sampling, tepatnya menggunakan purposive sampling. Populasi pada penelitian ini adalah masyarakat yang berdomisili di Kota Bandung yang berusia 13-65 tahun dan belum pernah membeli produk Wardah Kosmetik, dengan jumlah responden sebanyak 135 responden. Lalu teknik pengumpulan data pada penelitian ini adalah dengan cara penyebaran kuesioner. Hasil dari penelitian ini dapat disimpulkan bahwa secara parsial dan simultan Islamic branding, Halal label dan brand image berpengaruh positif dan signifikan terhadap purchase intention pada produk Wardah Kosmetik.
Pengaruh Lokasi Toko dan Iklan di Media Sosial Instagram terhadap Intensi Pembelian Toko Kue History Cake Muhammad Taufik Rahman; Maharani, Nina; Dwi Nugraha, Yudha
Bandung Conference Series: Business and Management Vol. 4 No. 1 (2024): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v4i1.11185

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Abstract. This research focuses on the variables Store Location, Advertisements on Instagram Social Media, and Purchase Intention. The aim of this research is to determine the relationship between store location, advertising on social media Instagram and purchase intentions at the History Cake in Bandung City. This research is included in descriptive and verification research using a quantitative approach. The sampling technique used is with a purposive sampling. The method used in this research is a survey method with a questionnaire instrument as the data collection technique. The objects of this research are consumers who have purchased History Cake products and live in the city of Bandung. The sample used in this research was 130 respondents. The data analysis used in this research is descriptive analysis using multiple linear regression with testing using T Test and F Test analysis. The results of this research show that store location partially has a positive and significant effect on purchase intentions. Advertisements on social media Instagram partially have a positive and significant influence on Purchase Intentions. And then Store Locations and Advertisements on Social Media Instagram have a positive and significant influence on Purchase Intentions. Abstrak. Penelitian ini berfokus pada variabel Lokasi Toko, Iklan di Media Sosial Instagram, dan Intensi Pembelian. Tujuan dari penelitian ini yaitu untuk mengetahui hubungan antara Lokasi Toko, Iklan di Media Sosial Instagram terhadap Intensi Pembelian pada History Cake di Kota Bandung. Penelitian ini termasuk kedalam penelitian deskriptif dan verifikatif dengan menggunakan pendekatan kuantitatif. Teknik sampling yang digunakan yaitu purposive sampling. Metode yang digunakan pada penelitian ini yaitu metode survey dengan instrument kuesioner sebagai teknik pengumpulan datanya. Objek penelitian ini merupakan konsumen yang pernah melakukan pembelian produk History Cake dan berdomisili di Kota Bandung. Sampel yang digunakan pada penelitian ini berjumlah 130 responden. Analisis data yang digunakan dalam penelitian ini adalah analisis deskriptif dengan menggunakan regresi linear berganda dengan pengujian memakai analisis Uji T dan Uji F. Hasil penelitian ini menunjukan bahwa Lokasi Toko secara parsial berpengaruh positif dan signifikan terhadap Intensi Pembelian. Iklan di media sosial Instagram secara parsial berpengaruh positif dan signifikan terhadap Intensi Pembelian serta Lokasi Toko dan Iklan di Media Sosial Instagram berpengaruh secara positif dan signifikat terhadap Intensi Pembelian.
Pengaruh Citra Merek terhadap Niat Beli Ulang dengan Kualitas Pelayanan sebagai Variabel Moderasi Pristia Putri Regiawati; Hendrati Dwi Mulyaningsih; Yudha Dwi Nugraha
Bandung Conference Series: Business and Management Vol. 4 No. 2 (2024): Bandung Conference Series: Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v4i2.13203

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Abstract. This study focuses on the variables of brand image, repurchase intention, and service quality. The purpose of this study is to determine the effect of brand image and repurchase intention and the role of service quality as a moderating variable on offline customers of Mie Gacoan Dipatiukur Branch in Bandung City. The method used is the survey method with a questionnaire instrument as the data collection technique. The object of this research is offline customers at Mie Gacoan Dipatiukur Branch who live in Bandung City, totalling 180 respondents. The sampling technique in this study used nonprobability sampling with purposive sampling technique. There are two hypotheses in the study that were tested using simple linear regression and MRA (Moderated Regression Analysis) approaches. The results of this study indicate that there is a positive and significant influence between brand image on repurchase intention among offline customers at Mie Gacoan Dipatiukur Branch in Bandung City. Furthermore, service quality strengthens the relationship between brand image and repurchase intention among offline customers of Mie Gacoan Dipatiukur Branch in Bandung City. Abstrak. Penelitian ini berfokus kepada variabel citra merek, niat beli ulang, dan kualitas pelayanan. Tujuan dari penelitian ini ialah untuk mengetahui pengaruh citra merek dan niat beli ulang serta peran kualitas pelayanan sebagai variabel moderasi pada pelanggan offline Mie Gacoan Cabang Dipatiukur di Kota Bandung. Adapun metode yang digunakan ialah metode survei dengan instrumen kuesioner sebagai teknik pengumpulan datanya. Objek penelitian ini ialah pelanggan offline di Mie Gacoan Cabang Dipatiukur yang berdomisili di Kota Bandung berjumlah 180 responden. Teknik sampling dalam penelitian ini menggunakan nonprobability sampling dengan teknik purposive sampling. Terdapat dua hipotesis dalam penelitian yang diuji dengan menggunakan pendekatan regresi linear sederhana dan MRA (Moderated Regression Analysis). Hasil dari penelitian ini menunjukkan bahwa terdapat pengaruh positif dan signifikan antara citra merek terhadap niat beli ulang pada pelanggan offline di Mie Gacoan Cabang Dipatiukur di Kota Bandung. Selanjutnya, kualitas pelayananan memperkuat hubungan antara citra merek terhadap niat beli ulang pada pelanggan offline Mie Gacoan Cabang Dipatiukur di Kota Bandung.