Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal Abdi Seni Canthing
Pratita Rara Raina
Unknown Affiliation
Arts Humanities Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH KONDISI EMOSI TERHADAP PEMBELIAN KOSMETIK SECARA DARING Pratita Rara Raina
Canthing Vol. 9 No. 1 (2023)
Publisher : Akademi Seni dan Desain Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Impulsive buying behavior has been known since years ago, in fact the research about impulsive buying behavior has been done since early 70s. Impulsive buying behavior has been known with the sudden urge to buy something without intention or plan at earlier time. This research refers to earlier research about “Impulsive Buying Trait: An Effective Moderator for Shopping Emotions and Perceived Risk.” However this research omitted several variables such as perceived risk, impulsive buying intention, and impulsive buying trait, since three of them was not relevant Vol. 9 | No. 1 | Tahun 202324to the research. Generally, this research was to know the effect of emotional states to impulsive buying behavior.The object of this research was online cosmetic purchase, which was specifically targeted women who have been shopping cosmetics online for at least 5 times and for the last 6 months (from July – December 2015) she at least shop for 3 times. The data gathered by online questionnaire and the respondents were tested their validity by answering several questions about their online cosmetics purchase frequency. Respondents consist of 272 people who mostly are university students. Data then analyzed using logistic regression to test the hypothesis.The result showed that emotional states positively associated with impulsive buying behavior.Keyword: Arousal, Dominance, Emotional States, Impulsive Buying Behavior, Impulsive Buying Trait, Pleasure
Penguatan Media Promosi Andi Rattan Furniture melalui Fotografi Priaji Iman; Pratita Rara Raina; M. Harun Rosyid Ridlo
Abdi Seni Vol. 16 No. 2 (2025)
Publisher : Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/abdiseni.v16i2.7186

Abstract

Community service or PKM aims to create a catalogue of Andi Rattan Furniture products as promotion media through product photography. Trangsan Village, as one of the rattan industry centers in Sukoharjo, faces challenges in expanding its market reach, especially for small to medium craftsmen who rely on third parties for access to product export, including Andi Rattan Furniture. The main problems faced were the lack of marketing staff and the minimal use of digital media for product promotion. The participatory action research (PAR) approach is used in this activity to empower partners with solutions in aspects of business management and digital marketing, including product photography training and e-commerce usage. The results of the activity show that through improving business management, creating product catalogs, and activating social media, Andi Rattan Furniture can expand its market reach and increase product competitiveness at local and international levels. Continuous assistance and the implementation of digital marketing strategies are expected to support Andi Rattan Furniture sustainable businesses. Keywords: Creative Economy, Rattan, PAR, Community Service
Co-Authors M. Harun Rosyid Ridlo Priaji Iman