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All Journal Abdi Seni Ekopedia: Jurnal Ilmiah Ekonomi
M. Harun Rosyid Ridlo
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Arts Humanities Economics, Econometrics & Finance Social Sciences

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Pengembangan Booth Display Sebagai Upaya Promosi dan Pemasaran untuk UMKM Desa Bagor sebagai Penunjang Destinasi Wisata The New Kemukus, Sragen Basnendar Herry Prilosadoso; Ditya Fajar Rizkizha; Rendya Adi Kurniawan; Isnawati Muslihah; Hening Laksani; Zahra Titania Magenta; Nauril Ni’ma; Krisna Adi Heryoga; Immanuel Abimanyu; M. Harun Rosyid Ridlo; Brilindra Pandanwangi; Ipung Kurniawan Yunianto; Yoga Prasetya Adi Nugraha; Ratna Susanti; Brillian Nur Diansari; Sri Murwanti; Nursiam
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/y2a7bp78

Abstract

The New Kemukus religious tourist attraction, located in Sumberlawang District, Sragen, continues to be beautified. Once known for its negative stigma, it has now been transformed into a new tourist icon in Sukowati. The Sragen Regional Government has allocated a development budget and prepared a regional public service agency (BLUD) to manage Mount Kemukus. The New Kemukus area is located in the Bagor Village, Miri, Sragen, an agricultural village with social, cultural, economic, educational, health, and infrastructure conditions that support 18 MSMEs, such as processed food products, clothing, culinary, children's toys, and other businesses. Community empowerment is an economic development concept that encompasses community values to build a new perspective for the community towards themselves and their environment, which is people-centred, participatory, empowering, and sustainable. Several training sessions were conducted to improve products, both in terms of quantity and processing, as well as other managerial aspects. Based on observations, the problems faced by these MSMEs consist of two aspects, such as the lack of promotion and marketing skills through booth display arrangements to improve product marketing. This activity is in accordance with the Master Plan of PPM ISI Surakarta, focusing on the application of art and appropriate technology in PPM for engineering art-based technology applications aimed at applying art to diversify creative products. The mentoring activity method for promoting booth displays and marketing uses the Design Thinking method through the following stages: Define, Research, Ideate, Prototype, Select, Implementation, and Learn. The mandatory outputs of the PKM include a scientific article (submitted) in a Sinta-indexed journal, a presentation of the activity results, a Letter of Application of Science and Technology from the partner, as well as additional outputs in the form of activity publications in the mass media, and an intellectual property (KI) submission in the form of a booth stand design.
Penguatan Media Promosi Andi Rattan Furniture melalui Fotografi Priaji Iman; Pratita Rara Raina; M. Harun Rosyid Ridlo
Abdi Seni Vol. 16 No. 2 (2025)
Publisher : Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/abdiseni.v16i2.7186

Abstract

Community service or PKM aims to create a catalogue of Andi Rattan Furniture products as promotion media through product photography. Trangsan Village, as one of the rattan industry centers in Sukoharjo, faces challenges in expanding its market reach, especially for small to medium craftsmen who rely on third parties for access to product export, including Andi Rattan Furniture. The main problems faced were the lack of marketing staff and the minimal use of digital media for product promotion. The participatory action research (PAR) approach is used in this activity to empower partners with solutions in aspects of business management and digital marketing, including product photography training and e-commerce usage. The results of the activity show that through improving business management, creating product catalogs, and activating social media, Andi Rattan Furniture can expand its market reach and increase product competitiveness at local and international levels. Continuous assistance and the implementation of digital marketing strategies are expected to support Andi Rattan Furniture sustainable businesses. Keywords: Creative Economy, Rattan, PAR, Community Service
Co-Authors Brilindra Pandanwangi Brillian Nur Diansari Ditya Fajar Rizkizha Hening Laksani Immanuel Abimanyu Ipung Kurniawan Yunianto Krisna Adi Heryoga Muslihah, Isnawati Nauril Ni’ma Nursiam Pratita Rara Raina Priaji Iman Prilosadoso, Basnendar Herry Ratna Susanti Rendya Adi Kurniawan Sri Murwanti Yoga Prasetya Adi Nugraha Zahra Titania Magenta