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All Journal Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service
Karina Ristiyana
Program Studi Manajemen, Fakultas Ekonomi dan Bisnis,Universitas Buana Perjuangan Karawang
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences

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Pengaruh Konsumen Dalam Keputusan Pembelian Produk Melalui Tiktokshop Karina Ristiyana; Dedi Mulyadi
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 3 (2023): Juni
Publisher : Yayasan Daarul Huda Kruengmane

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Abstract

This study aims to determine the effect of using the Tiktok application on consumer purchasing decisions for products at Tiktokshop. The method used in this research is a quantitative method. the type of research used is research research with the method of distributing questionnaires. the sample in this study was 100 respondents and data processing using SPSS. This research has met the validation and reliability requirements. The variables used in this study are purchasing decision variables and the independent variable, namely the Tiktokshop application. The results of the study concluded that the use of the Tiktokshop Application has a positive effect on product purchasing decisions through Tiktokshop. 
Pengaruh Konsumen Dalam Keputusan Pembelian Produk Melalui Tiktokshop Karina Ristiyana; Dedi Mulyadi
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 3 (2023): Juni
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of using the Tiktok application on consumer purchasing decisions for products at Tiktokshop. The method used in this research is a quantitative method. the type of research used is research research with the method of distributing questionnaires. the sample in this study was 100 respondents and data processing using SPSS. This research has met the validation and reliability requirements. The variables used in this study are purchasing decision variables and the independent variable, namely the Tiktokshop application. The results of the study concluded that the use of the Tiktokshop Application has a positive effect on product purchasing decisions through Tiktokshop. 
Co-Authors Dedi Mulyadi