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This Author published in this journals
All Journal Journal of Economic, Bussines and Accounting (COSTING) Journal of Management and Bussines (JOMB) International Journal Of Economics Social And Technology
Apriansyah Ramadani
Universitas Prima Indonesia
Automotive Engineering Computer Science & IT Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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The Impact of product, Price, Distribution, Promotion, Location and Physical Evidence Against Purchasing Decisions On PT Prima Sahabat Mitra Bersama Anita; Apriansyah Ramadani; Cordelia Khosasi; Acai Sudirman
International Journal Of Economics Social And Technology Vol. 2 No. 2 (2023): June, 2023
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/ijest.v2i2.303

Abstract

Study This aim for know influence product, Price, Distribution, Promotion, Location and Physical Evidence Against Purchasing Decisions at PT Prima Sahabat Mitra Bersama. This research uses quantitative and sample data types study a total of 97 samples were counted use formula lemeshow. Research results in a manner Partial showing that product own influence on Purchase Decision, price own influence on Purchasing Decisions, distribution own influence to Purchase Decision, promotion own influence on Purchase Decision, location own influence against Purchase Decision, evidence physique own influence to Decision Purchase. kindly simultaneous product, Price, Distribution, Promotion, Location And Proof Physique influential on Purchasing Decisions.
Kualitas Produk, Harga dan Promosi Terhadap Keputusan Pembelian Sepeda Motor Honda dan Loyalitas Konsumen di PT. Supra Jaya Abadi Edbert Christian; Apriansyah Ramadani; Vany Tanisha Salim; Acai Sudirman
Journal of Management and Bussines (JOMB) Vol 5 No 2 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i2.6660

Abstract

This research aims to test and analyze the influence of product quality, price and promotion on Honda motorbike purchasing decisions and consumer loyalty. The research method used is quantitative research with the sample used being 146 consumers. Regarding the quality of existing products, PT Supra Jaya Abadi still has problems regarding complaints about motorbike spare parts offered by the company. The prices offered are competitive with other similar dealers and also offer various promotions for consumers for cash or credit purchases and also discounts for Honda motorbike services. Dominant promotions are only given to buyers who buy motorbikes on credit, such as price cuts, reduced credit down payments, reduced installment payments, while cash purchases get promotions from free service, fewer jackets and helmets. Conclusion, product quality has a positive and significant effect on purchasing decisions, price has a positive and significant effect on purchasing decisions, promotion has a positive and significant effect on purchasing decisions, customer satisfaction positively and significantly mediates the effect of product quality on customer loyalty, satisfaction results are positive and significant customers mediate the effect of price on customer loyalty. Keywords: Price, Product Quality, Purchasing Decisions, Promotion
Pengaruh Eco-Control, Environmental Performance, dan Corporate Social Responsibility terhadap Kinerja Keuangan perusahaan sub sektor makanan dan minuman di Bursa Efek Indonesia tahun 2019-2021 Marcella Chandra; Apriansyah Ramadani; Violetta Nathalia; Gilbert Adryan Leonardo; Juli Meliza
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i3.7283

Abstract

This study aims to test and analyse the effect of eco-control, environmental performance, corporate social responsibility on the financial performance of food and beverage sub-sector companies on the Indonesia Stock Exchange in 2019-2021. In the food and beverage sub-sector, since the pandemic took place until the beginning of 2021 it has still been able to consistently provide positive growth even though it is still limited and not too high. So far, environmental responsibility has been considered an ignored burden because companies have to incur certain costs to prevent environmental damage such as research costs on raw materials, waste management costs and so on. As a result, consumers do not get product satisfaction, excessive waste disposal and environmental conservation are not considered. The poor image of the company, which often appears in the mass media, clearly does not support the smooth operation of the company and is counter-productive to efforts to increase productivity and profits. It is now increasingly recognised that companies will not be able to continue to grow, if they do not care about the situation and conditions of the social environment in which the business runs. This research uses quantitative research with the sample used is 30 respondents. The data analysis method uses multiple linear regression. Purposive sampling was used as a sampling method. The conclusion of this study is that partially eco-control has a significant positive effect on financial performance, environmental performance has a negative and insignificant effect on financial performance, corporate social responsibility has a positive and insignificant effect on financial performance and eco-control, environmental performance, and corporate social responsibility together (simultaneously) have a positive and significant effect on financial performance. Keywords : Environmental Control, Environmental Performance, Corporate Social Responsibility, Financial Performance
Co-Authors Acai Sudirman Achmad Noerkhaerin Putra Cordelia Khosasi Edbert Christian Gilbert Adryan Leonardo Juli Meliza Marcella Chandra Vany Tanisha Salim Violetta Nathalia