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All Journal Eduvest - Journal of Universal Studies Journal of Village Development Innovation
Siti Munawaroh
Universitas Muhammadiyah Cirebon
Aerospace Engineering Computer Science & IT Environmental Science Health Professions Neuroscience Social Sciences

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Music Event Marketing Communication Analysis in Increasing Visitor Participation Siti Munawaroh; Aisyah Nurjanah
Eduvest - Journal of Universal Studies Vol. 3 No. 6 (2023): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v3i6.824

Abstract

Music events are an increasingly popular form of activity in Indonesia. These activities are usually held to entertain the public and can have a positive impact on the development of the music industry in Indonesia. In organizing music events, the organizers need an effective marketing strategy to increase visitor participation. Therefore, this study aims to analyze the marketing communication of music events in increasing visitor participation. The purpose of this study is to analyze the marketing communication of music events and how these marketing strategies can increase visitor participation. This research uses a qualitative approach with a case study approach. Data is collected through interviews with the organizers, literature studies through journals, books other information relevant to the research such as brochures, advertisements, and social media used to promote music events. The data obtained will be analyzed using content analysis to understand the content of the messages conveyed in the promotion of music events. The results show that an effective marketing strategy can increase visitor participation in music events. Clear and easy-to-understand promotional messages, as well as the use of social media as an effective promotional tool, are important factors in increasing visitor participation. In addition, experience and brand image are also factors that influence visitor participation in music events. This research also shows that music event organizers need to evaluate and develop their marketing strategies to increase the effectiveness of music event promotion in the future.
Reskilling and Upskilling in the Digital Economy: Adaptive HRM Strategy in the Era of Industrial Revolution 5.0 Siti Munawaroh; Adhi Mustofa; Indra Raksajaya; Nova Yuningrat; Regita Anggia Ning Tyas
Journal of Village Development Innovation Vol. 2 No. 1 (2025): Journal of Village Development Innovation
Publisher : Journal of Village Development Innovation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jvdi.v2i1.12

Abstract

In the era of Industrial Revolution 5.0, rapid technological changes require workers to have relevant and adaptive skills. Reskilling and upskilling are becoming important strategies in human resource (HR) development to ensure organizational competitiveness. However, the biggest challenge is how to design and implement effective training programs to deal with these changes. This study aims to explore and analyze how adaptive strategies in human resource management (HRM) can support the implementation of effective reskilling and upskilling programs in the digital era and Industrial Revolution 5.0. This study used a descriptive qualitative approach, with data collection methods through in-depth interviews and questionnaires distributed to HRM professionals and employees in companies that have implemented skills training programs. This study found that companies that successfully implemented reskilling and upskilling programs experienced increased productivity and competitiveness. The success of these programs relies heavily on managerial support, an organizational culture that supports learning, and adaptive leadership that is actively involved in the planning and evaluation of training programs. Reskilling and upskilling programs designed with HRM adaptive strategies can improve workforce competencies and organizational competitiveness. Organizations need to ensure full support from management and proactive leadership in supporting employee skills development to remain relevant in the face of technological challenges.
Co-Authors Adhi Mustofa Aisyah Nurjanah Indra Raksajaya Nova Yuningrat Regita Anggia Ning Tyas