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All Journal JABE (Journal of Applied Business and Economic) Jurnal ComunitA Servizio
Zaeni Miftah
Universitas Indraprasta PGRI
Humanities Library & Information Science Nursing Social Sciences

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PENGARUH E-COMMERCE DAN FINANCIAL TECHNOLOGY TERHADAP PERILAKU KONSUMTIF MAHASISWA Mayella Oktaviani; Indah Purnama Sari; Zaeni Miftah
JABE (Journal of Applied Business and Economic) Vol 9, No 3 (2023): JABE (Journal of Applied Business and Economic)
Publisher : UNIVERSITAS INDRAPRASTA PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jabe.v9i3.16620

Abstract

Tujuan penelitian ini adalah untuk mengkaji pengaruh e-commerce dan financial technology terhadap perilaku konsumtif mahasiswa. Sampel yang digunakan adalah 80 mahasiswa yang berdomisili di JABODETABEK. Pengumpulan data melalui kuesioner. Teknik analisis menggunakan analisis kuantitatif regresi linear berganda. Penelitian ini mendapatkan hasil bahwa e-commerce dan financial technology baik secara parsial maupun simultan berpengaruh signifikan terhadap perilaku konsumtif mahasiswa
Peningkatan Manajemen Promosi di Sekolah Swasta Melalui Workshop Integrated Marketing Indah Purnama Sari; Zaeni Miftah; Heri Nurranto; Ikhsan Maulana; Akbar Ibnu Sopian
JURNAL Comunità Servizio : Jurnal Terkait Kegiatan Pengabdian kepada Masyarakat, terkhusus bidang Teknologi, Kewirausahaan dan Sosial Kemasyarakatan Vol. 6 No. 2 (2024): OKTOBER
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM), Univesitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/cs.v6i2.6045

Abstract

Education helps an individual in developing their personality and social skills. The higher the level of education an individual attains, the better their potential level of well-being. The central role of schools has inspired the team to further examine the conditions of private schools in Bogor Regency, particularly in Bojonggede District. This is because private schools face significant challenges in achieving their New Student Admission (PPDB) targets compared to public schools. Public interest in enrolling their children in private schools is generally low. To address this issue, there is a need to enhance marketing management capabilities integrated with information technology. This article discusses the implementation of an integrated marketing workshop aimed at improving promotional management skills in private schools, with a case study at SMA Muhammadiyah Bojonggede. The workshop was conducted through material presentations, discussions and Q&A sessions, and hands-on practice in the form of simulations. The activity was attended by teachers. The success of the activity was measured by both outcome and process criteria. The results showed an increase in participants' knowledge and skills in integrated marketing strategies.
Co-Authors Akbar Ibnu Sopian Heri Nurranto Ikhsan Maulana Indah Purnama Sari Mayella Oktaviani