Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
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This Author published in this journals
All Journal International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Journal of Accounting Research, Organization and Economics (JAROE)
Kurnia Asni
Universitas Abulyatama
Economics, Econometrics & Finance Social Sciences

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Encouraging Purchase Intention in TikTok Live Streaming: The Role of Live Streaming Shopping Attributes Syafruddin Chan; Kurnia Asni
Journal of Accounting Research, Organization and Economics Vol 6, No 1 (2023): JAROE Vol. 6 No. 1 April 2023
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jaroe.v6i1.31196

Abstract

Objective –This study aims to delve into the factors that impact consumers' purchase intention when shopping on the platform, namely Live Streaming Shopping Attributes, Low Price Appeal, Trust in Sellers, and a Guarantee Return Policy as a moderating variable.Methodology –The research design includes a survey of 170 participants selected through purposive sampling and analyzed using PLS-SEM statistical analysis.Results –The results of this study show that Live Streaming Shopping Attributes and Low-Price Appeal significantly impact purchase intention, and that Guarantee Return Policy plays a significant role in moderating their effects. The findings of this study will provide valuable insights for companies and managers looking to increase purchase intention through live-streaming shopping.Novelty/Originality –This study breaks new ground by using the Guarantee Return Policy as a moderating variable, whereas prior studies have only explored it as a mediating factor.
THE EFFECT OF COMPENSATION AND WORK DISCIPLINE ON WORK PRODUCTIVITY: THE MEDIATING ROLE OF EMPLOYEE PERFORMANCE AT PT BANK ACEH SYARIAH MAIN BRANCH OFFICE, BANDA ACEH Khalid Malvi; Kurnia Asni; Irwan Safwadi; Fitria
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 3 (2026): June
Publisher : CV. Radja Publika

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Abstract

This study examines the effects of compensation and work discipline on work productivity through employee performance at PT Bank Aceh Syariah Main Branch Office, Banda Aceh. Using a quantitative survey approach, data were collected from 153 permanent employees selected from a population of 251 employees. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The findings indicate that compensation and work discipline have positive and significant effects on both employee performance and work productivity. Employee performance also positively influences work productivity and partially mediates the relationships between compensation, work discipline, and work productivity. Work discipline emerged as the strongest predictor of employee performance, while employee performance was identified as the most influential determinant of work productivity. These findings highlight the importance of strengthening compensation systems and promoting work discipline to enhance employee performance and sustain organizational productivity in the Islamic banking sector.
Co-Authors Fitria Irwan Safwadi Khalid Malvi Syafruddin Chan