Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal SOCA: Jurnal Sosial Ekonomi Pertanian
Sri Ratna Triyasari
Department of Agribusiness, Faculty of Agriculture, University of Trunojoyo Madura, Bangkalan City, East Java
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Existence of Madura Local Food Commodity-Based Microbusinesses Sri Ratna Triyasari; Resti Prastika Destiarni
SOCA: Jurnal Sosial Ekonomi Pertanian Vol 17 No 2 (2023): Vol 17 No 2 (2023)
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/SOCA.2023.v17.i02.p02

Abstract

The importance of the existence of a business is to survive and have competitiveness in the midst of the current Covid-19 pandemic. The problem that is often faced by microbusiness in Bangkalan is that their strengths are less able to overcome weaknesses and threats. This study aims to determine the existence of microbusiness which will further produce strategic recommendations for survival. This research is through descriptive analysis, the variables studied are described. While qualitative analysis is used in assessing data sources, data reduction, and drawing conclusions which are analyzed using multiple linear regression analysis and SWOT. The results show that existence is influenced by purchasing power, product availability, and regulation. While the resulting strategic recommendations are not to increase production and inventory volumes during the pandemic, to create alternative income, to create alternative sales mechanisms, not to aggressively expand business, and to collaborate with banks as strategic partners for sources of financing, information, and business development.
Co-Authors Destiarni, Resti Prastika