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All Journal Journal of Economics, Business, Management, Accounting And Social Sciences
Fonny Yeisa Putri Pramudya Elang Saputra
STIE Mahardhika Surabaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analisis Pengaruh Kualitas Produk dan Harga Produk terhadap Keputusan Pembelian Produk Parfum Hiour Ahmad Yuda; Virda Kurnia Sari; Yustira Dwi Julianti; Fonny Yeisa Putri Pramudya Elang Saputra
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 1 No. 2 (2023): JANUARY 2023
Publisher : PUTRA JAWA PUBLISHER

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Abstract

This study aims to analyze the influence of product quality and product prices on the purchasing decision of Hiour Perfume products. This study is a quantitative study using the statistical SPSS program 22 with a total sample of 50 respondents. The results of this study show that product quality has a significant effect on purchasing decisions while product prices do not have a significant effect on purchasing decisions.
Co-Authors Ahmad Yuda Virda Kurnia Sari Yustira Dwi Julianti