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All Journal Journal of Economics, Business, Management, Accounting And Social Sciences (JEBMASS)
Octaviona Cinta Dewi
STIE Mahardhika Surabaya

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Analisa Signifikan Kemunculan Pemikiran Feminisme di Indonesia Halimatus Sa’diyah; Alfin Yulia Nurhidayanti; Wahyu Mashanim M; Octaviona Cinta Dewi; Shifa Salsabila; Emmywati
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 1 No. 3 (2023): MARCH 2023
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63200/jebmass.v1i3.28

Abstract

Feminist thought is focused on achieving equality between genders in political, social, and economic rights, particularly advocating for women's rights, with the aim of attaining gender equality across all aspects of society. This research utilizes qualitative methods and conducts a literature review, analyzing various books, magazines, and other relevant literature. The objective is to examine how feminism recognizes the unique circumstances that women face in their pursuit of freedom and justice. The research findings and conclusions emphasize the necessity of political support, allocation of human resources, and public participation in the ongoing fight for women's freedom and justice. However, it is evident that significant progress is still required. To address this, the research suggests the need for both vertical democratization of political structures and horizontal democratization to dismantle patriarchal systems.
Strategi Pemasaran pada Produk DIY Painting terhadap Peningkatan Pendapatan dengan Memanfaatkan Media Sosial di Era Digital Maharani Putri Putri Priyani; Nadya Saftitri; Ramadhani Ladysie; Octaviona Cinta Dewi; Wahyu Mashanim Maulida
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 3 No. 2 (2025): JANUARY 2025
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63200/jebmass.v3i2.175

Abstract

An effective marketing strategy is the main key to increasing revenue, especially for creative products such as DIY painting. In the digital era, social media has become a dominant tool to reach consumers widely, quickly, and cost-effectively. This study discusses how social media-based marketing strategies can be implemented to maximize the sales potential of DIY painting products. The main focus is on utilizing platforms such as Instagram, TikTok, and Facebook to build brand awareness, create consumer engagement, and increase sales conversions. With an approach that involves attractive visual content, collaboration with influencers, the use of targeted paid advertising, and intensive interaction with the audience, DIY painting marketing can have a significant impact on increasing revenue. This article also reviews case studies and empirical data that show the effectiveness of social media strategies in supporting the growth of creative businesses in the digital era. As a result, this strategy not only increases sales but also strengthens consumer loyalty and builds a community of DIY painting fans in a sustainable manner.
Co-Authors Alfin Yulia Nurhidayanti Emmywati Halimatus Sa’diyah Maharani Putri Putri Priyani Nadya Saftitri Ramadhani Ladysie Shifa Salsabila Wahyu Mashanim M Wahyu Mashanim Maulida