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All Journal Najah: Journal of Research and Community Transformasi Manageria: Journal of Islamic Education Management
Khoirun Nisa
Universitas Islam Zainul Hasan Genggong
Religion Decision Sciences, Operations Research & Management Education Social Sciences Other

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Peran Perkembangan Teknologi Digital pada Strategi Pemasaran dan Jalur Distribusi UMKM di Desa Gading Wetan Zida Afkarina; Wardatul Hasanah; Ifdatul Ilmiah; Wulan Nur Hidayah; Sil Silatul Widada; Yuliana Yuliana; Khoirun Nisa
Najah: Journal of Research and Community Service Vol. 3 No. 3 (2025): September 2025
Publisher : Kalam Nusantara Institute

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Abstract

UMKM (Usaha Mikro Kecil dan Menengah) di Indonesia menjadi salah satu sektor usaha yang cukup mendominasi dijalankan oleh pelaku usaha. Salah satunya adalah UMKM yang berada di desa Gading Wetan, dengan sumber bahan pisang yang diolah menjadi keripik pisang sebagai bahan jajanan yang disukai oleh semua kalangan. Mudahnya dalam proses pengolahan serta ketersedian bahan pisang menjadi salah satu faktor pelaku usaha di desa gading wetan memproduksinya. Tentu sangat diharapkan hasil produksi keripik pisang yang dihasilkan dapat bersaing dan diterima oleh kalangan masyarakat. Namun, UMKM mengalami tantangan dalam menghadapi persaingan digitalisasi di bidang bisnis agar mampu bertahan ditengah persaingan. Maka dari itu, tujuan penelitian ini adalah mengindentifikasi strategi pengembangan digitalisasi UMKM di Gading Wetan. Mempertahankan harga dan kualitas produk, memperluas wilayah pemasaran, meningkatkan jumlah produksi, membuat desain kemasan lebih menarik untuk para konsumen, memanfaatkan perkembangan teknologi sebagai sarana promosi, meningkatkan modal usaha untuk memperluas wilayah pemasaran dan menambah jumlah produksi. Dalam prosesnya peneliti memberitahu cara membuat akun media sosial berupa whatsapp dan instagram serta cara membuat iklan menarik bagi pembeli berupa gambar, narasi, video, dan lainnya kepada pihak UMKM setempat. Hasilnya menunjukkan beberapa pelaku usaha mampu secara aktif menggunakan dan menciptakan media sosial sebagai alat promosi.
Manajemen Pesantren dalam Meningkatkan Mutu Pendidikan Pondok Pesantren Berbasis Kemandirian Santri di Pondok Putri Pusat Zainul Hasan Genggong Probolinggo Khoirun Nisa; Ismatul Izzah; Mohammad Ahyar Ma'arif
Transformasi Manageria    Journal of Islamic Education Management Vol. 5 No. 1 (2025): Transformasi Manageria Journal of Islamic Education Management 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manageria.v5i1.8269

Abstract

This study discusses the management of Islamic boarding schools in improving the quality of education with an approach based on student independence. The management applied includes planning, organizing, implementing, and evaluating which aims to empower students to be independent in the learning process and life of the Islamic boarding school. The approach to student independence is considered a key factor in improving the quality of education in Islamic boarding schools as a whole, because independence encourages responsibility, discipline, and motivation to learn in students. The research method used is a qualitative descriptive method with a case study approach. Data were obtained through in-depth interviews, observation, and documentation. Data analysis techniques use the interactive Miles and Huberman model, which includes data reduction, data presentation, and drawing conclusions. The results of the study indicate that effective management and the implementation of student independence can synergistically improve the quality of education, produce quality graduates in terms of both religion and academics, and be able to compete in the modern era without eliminating the values of the Islamic boarding school. Supporting factors for the success of this management include the leadership of the caretaker, the active role of teachers, and the involvement of students in managing the Islamic boarding school. Conversely, obstacles such as lack of awareness of administrators and teachers in carrying out their duties can hinder quality improvement. Therefore, the management of the quality of Islamic boarding school education needs to be formulated and implemented carefully so that the goal of improving the quality of education based on the independence of students can be achieved optimally.
Co-Authors Ifdatul Ilmiah Ismatul Izzah Mohammad Ahyar Ma'arif Sil Silatul Widada Wardatul Hasanah Wulan Nur Hidayah Yuliana Yuliana Zida Afkarina