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All Journal Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ Jurnal Pengabdian Masyarakat STIE Surakarta (DIMASETA)
Muhammad Agustino
Universitas Bojonegoro
Humanities Economics, Econometrics & Finance Environmental Science Other

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Dampingan dan Bimbingan Teknis Digital Marketing Kelompok UKM Kecamatan Kedewan Kabupaten Bojonegoro Muhammad Agustino; Joko Susilo; Ahmad Arfandi; Aninda Gita Vefbyanti
Jurnal Pengabdian Masyarakat STIE Surakarta Vol 1 No 2 (2022): Desember 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56456/dimaseta.v1i2.9

Abstract

Era digital dan serba teknologi selain membawa banyak manfaat dan kemudahan, juga memberikan tantangan bagi seluruh sektor industri. Usaha Kecil Menengah (UKM) menjadi salah satu industri perekonomian yang merasakan manfaat juga tantangan untuk berkembang. Namun, tidak semua UKM memahami dan bisa beradaptasi untuk transformasi proses bisnis UKM konvensional menjadi digital dengan adaptasi teknologi. Oleh sebab itu, dampingan dan bimbingan bertujuan agar UKM terbuka wawasan dan menambah keahlian untuk implementasi bisnis menggunakan konsep digital, khusunya dibidang pemasaran. Metode menggunakan pendekatan participatory action research (PAR) kepada 60 pelaku UKM Kecamatan Kedewan. Sebanyak 49 pelaku UKM memahami pentingnya pemasaran digital, 35 diantaranya mulai implementasi pemasaran digital.
PEMBUATAN DAN PENGELOLAAN TAG LOKASI USAHA DI GOOGLE MAPS BAGI PELAKU INDUSTRI TAHU LEDOK KULON BOJONEGORO Muhammad Agustino; Reza Anggapratama; Eka Ilham Firmansyah; Iqbal Indrawan Santoso
Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ Vol. 13 No. 1 (2026): Januari
Publisher : Lembaga Penelitian, Penerbitan dan Pengabdian Masyarakat (LP3M) UNSIQ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/t2msq763

Abstract

This community service program was carried out in Ledok Kulon Village, Bojonegoro District, Bojonegoro Regency, with the aim of improving digital literacy and the marketing capabilities of tofu industry entrepreneurs through the use of Google Maps as a business promotion platform. Based on initial observations, business owners in the area had not utilized digital technology optimally and still relied heavily on traditional marketing methods. The activities consisted of preparation, socialization, digital literacy training, hands-on practice in creating a Google Business Profile, verification assistance, monitoring, and evaluation. A hands-on mentoring approach was implemented to ensure participants gained direct learning experiences and were able to manage their business profiles independently. The results showed that 22 business owners successfully created and activated their business location tags on Google Maps, indicating the effectiveness of the program in enhancing participants’ digital capabilities. Documentation and verification demonstrated that all business profiles appeared in Google Maps searches and had begun receiving initial user views. This program has had a direct impact on increasing business visibility and has provided a foundation for the digital transformation of MSMEs in the village. Thus, this community service activity contributes to strengthening the competitiveness of local MSMEs through the use of simple, low-cost, and sustainable information technology
Co-Authors Ahmad Arfandi Aninda Gita Vefbyanti Eka Ilham Firmansyah Iqbal Indrawan Santoso Joko Susilo Reza Anggapratama