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Dampak Penggunaan Kredit Perbankan dan Pertumbuhan Industri Manufaktur terhadap Pertumbuhan Ekonomi Indonesia Reza Anggapratama; Dwi Irnawati
Journal on Education Vol 5 No 3 (2023): Journal on Education: Volume 5 Nomor 3 Tahun 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v5i3.1784

Abstract

The purpose of this study is to determine the impact of the use of bank credit and the growth of the manufacturing industry on economic growth in Indonesia. There are two independent variables, namely banking credit and the manufacturing industry, and the dependent variable, namely economic growth. This study uses a descriptive and quantitative approach to its methodology. The data used in this study is time series data covering the years 2011 to 2021. The data source was obtained through the Indonesian Central Bureau of Statistics and Banking Statistics. Multiple linear regression was used for the analysis of this study. Eviews 12 is the analytical tool used. The study findings show that the utilization of bank credit is a significant contribution to economic growth. In Indonesia, the manufacturing industry growth variable has a negligible impact on economic expansion.
Empowering Farmer Groups in Ponggok District, Blitar Regency in the Creative Economy Era with Digital Marketing Reza Anggapratama; Dwi Irnawati; Danang Ananda Yudha; Azhari Azhari
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2023): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v6i2.3266

Abstract

The creative economy plays a vital role in business growth and economic growth. The rapid growth of the internet results from technological advances in today's digital era. One strategy to overcome competition and boost income is to empower farmer groups with digital marketing in the creative economy era. The farmer group in Ponggok District, Blitar Regency, is one of them. Farmer groups in Ponggok District process waste from coconut shells often found in Ponggok District Blitar Regency. Natural pesticides or biopesticides (BIOPEST) can be made from coconut shells processed by Ponggok District, Blitar Regency farmer groups. Digital marketing and education in the creative economy are discussed in this report. This did because the farmer groups in Ponggok District, Blitar Regency, still needed to understand. As a result, this activity aims to educate farmer groups on how to market digitally in the future. This activity focuses on developing quality capabilities to face business competition in the creative economy sector by using digital marketing, such as packaging, adding economic value, becoming a commodity, and managing a business.
Biopest Product Franchise Business Assistance in The Creative Economy of Farmer Groups, Ponggok District, Blitar Regency Dwi Irnawati; Reza Anggapratama
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2023): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v6i2.3357

Abstract

The Farmer Group of Ponggok District, Blitar Regency has now used coconut shells which used to be waste around the Blitar community. And from the coconut shells produce natural pesticide products called BIOPEST products. BIOPEST products have been marketed among themselves and the environment of the city of Blitar. And the farmer group wants to further market its target market reach through a franchise business so that it is more developed and better known by the wider community and improves the economy in Blitar city, especially in Ponggok district. But the farmer group has obstacles related to branding, distribution, marketing and making booths for the BIOPEST product franchise business. Because the understanding of the business members of the farmer group is still insufficient. So that this activity provides assistance for these farmer groups to better understand and practice the BIOPEST product franchise business. The method used in this activity is to start with a survey first to identify the current business situation of the Ponggok sub-district farmer group, after that socialization is held to provide an understanding of the importance of franchise business in a business, then it will be accompanied for packaging and branding, making booths for selling and marketing through social media and distribution of franchise products to consumers. And the last is an evaluation by providing questionnaires or tests that must be filled out by all participants. This test is given at the beginning and end of mentoring to find out how much the participants' understanding of the assistance has increased. The result of the evaluation is that participants experienced an increase in understanding of about 50% from before. So that this mentoring activity is effective in providing understanding accompanied by packaging practices, branding, booth making and how to market BIOPEST products through social media.
Dampak Harga Dan Tempat Terhadap Pilihan Pelanggan Dalam Berbelanja Di KDS Department Store & Supermarket Bojonegoro Reza Anggapratama; Dwi Irnawati
Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Vol 15 No 2 (2022): Juli-Desember
Publisher : Sekolah Tinggi Ilmu Ekonomi Cendekia Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (602.149 KB) | DOI: 10.58431/jumpa.v15i2.204

Abstract

This research is to see the impact of price and place on customer choice in shopping at KDS Department Store & Supermarket Bojonegoro. This research is using descriptive with consumer research object KDS Department Store & Supermarket Bojonegoro. At this time the Department Store & Supermarket is an alternative shopping place for consumers to meet their needs. KDS is a Department Store and Supermarket in Bojonegoro. Marketing managers need to understand several factors that can influence consumer desires in fulfilling needs. These factors include motivation, attitude, etc.
Pengaruh Keadilan Distributif, Keadilan Prosedural, Keadilan Interaksional, Persepsi Nilai, Terhadap Kepuasan dan Respon Positif Pelanggan Superindo Bojonegoro Dwi Irnawati; Reza Anggapratama
Ekonomis: Journal of Economics and Business Vol 7, No 2 (2023): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v7i2.1196

Abstract

Service is the most important thing that customers need to be satisfied. If the customer is satisfied then the customer will give a positive response to the company, otherwise if the customer is not satisfied then the customer will give a negative response to the company. The purpose of this study is to empirically examine the effect of Distributive Justice, Procedural Justice, Interactional Justice and Value Perception on satisfaction and its effect on positive response by Superindo Bojonegoro customers. In this study, primary data were used with survey and questionnaire methods. In this study, 241 Superindo customers in Bojonegoro. This study used endogenous variables namely perceived value and fairness, and exogenous variables namely satisfaction, Customer Citizenship Behavior (CCB), and repeat purchase intent. The processed PLS 7.0 curve shows that value perception has a clear positive effect on CCB and customer satisfaction, and the fairness dimension has a clear positive effect on satisfaction, in addition satisfaction has a positive effect on   CCB and repeat purchase intent. These results explain that satisfaction is strongly influenced by the company's services, including corporate fairness and perceived value of customers.
PENYULUHAN PEMANFAATAN ASAP CAIR DARI LIMBAH TEMPURUNG KELAPA SEBAGAI BIOPESTISIDA HAMA Danang Ananda Yudha; Reza Anggapratama; Masahid Masahid; Deviana Diah Probowati; Lestariningsih Lestariningsih
Jurnal Abdimas UNU Blitar Vol 5 No 1 (2023): Volume 5 Nomor 1, Juli 2023
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/jppnu.v5i1.179

Abstract

ABSTRAK Tempurung kelapa merupakan bahan yang sangat potensial untuk dijadikan asap cair. Tempurung kelapa biasanya dimanfaatkan untuk kerajinan, bahan bakar, dan bahan baku arang aktif. Pembuatan arang aktif dari tempurung kelapa akan menghasilkan hasil samping berupa asap, selanjutnya dapat dimanfaatkan sebagai asap cair dengan mengubahnya dari fase gas menjadi fase cair dengan proses kondensasi. Kelompok tani yang berada di Kecamatan Ponggok mengolah limbah berbahan baku tempurung kelapa yang banyak dijumpai di wilayah Kabupaten Blitar. Pestisida alami atau biopestisida (BIOPEST) dapat dibuat dari tempurung kelapa yang diolah oleh kelompok tani di Kecamatan Ponggok Kabupaten Blitar menjadi pengendali hama seperti tikus, wereng, kutu, kecoa. Proses pembuatan pestisida alami dalam rangka melindungi lingkungan dari obat0obatan kima. Hal ini dilakukan karena kelompok tani disana masih minimnya pengetahuan tentang BIOPEST. Sehingga dari tujuan kegiatan ini adalah memberikan penyuluhan pada kelompok tani tentang cara pembuatan asap cair dari tempurung kelapa guna meningkatkan nilai ekonomi serta ramah lingkungan. Kata Kunci: Penyuluhan; tempurung kelapa; asap cair
Peningkatan Potensi Desa Berbasis Indeks Desa Membangun di Desa Sidomukti melalui KKN-T Kolaboratif Universitas Bojonegoro Reza Anggapratama; Bima Kusumanjaya; Ranti Safitri
WAHATUL MUJTAMA': Jurnal Pengabdian Masyarakat Vol 4 No 2 (2023): WAHATUL MUJTAMA': Jurnal Pengabdian Masyarakat
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Sekolah Tinggi Ilmu Islam dan Bahasa Arab (STIBA) Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36701/wahatul.v4i2.1072

Abstract

The Bojonegoro University Collaborative Thematic KKN activity carried out in Sidomukti Village, Kasiman District, Bojonegoro Regency, is a community service activity which aims to increase the village development index so that Sidomukti Village can become an independent village through community empowerment. All work programs are prepared based on the Developing Village Index, which is divided into environmental, social and economic dimensions. The method for implementing this activity is by observing the conditions of the village and community, and then the results of these observations are discussed and coordinated with the community so that a work program is obtained, including (1) Procurement of trash bins, (2) Counseling for MSMEs on Digital Marketing, (3) Provision of Reading Parks, (4) Teaching in Elementary Schools, (5) Socialization of the Use of BPJS, and (6) Renovation of Kamling Posts. The community fully supported this work program and produced results as planned. The results of KKN's activities are that people have thrown away rubbish in the places that have been made, children have liked reading books, people have become aware of the importance of BPJS, and MSMEs have understood digital marketing. This KKN activity also pays attention to aspects of the Village SDGs so that even though the activity has ended, it still has a sustainable impact.
KEPUTUSAN PEMBELIAN POCARI SWEAT ISOTONIK DIPENGARUHI OLEH KESADARAN MEREK SERTA PERSEPSI KUALITAS Reza Anggapratama; Dwi Irnawati; Amelia Ivoka Junea; Sofie Shalzabilla Meta Firanka
Value : Jurnal Manajemen dan Akuntansi Vol. 18 No. 3 (2023): September - Desember 2023
Publisher : Prodi Ilmu Manajemen, Fakultas Ekonomi Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jv.v18i3.4683

Abstract

Through shifts in individual ways more and more activities require common sense. The growing public attention to health then influences customer consumption behavior. This research aims to see that purchasing decisions for isotonic Pocari sweat are influenced by brand awareness and perceived quality. The research method is Multiple Linear Regression. This research is expected to show that brand awareness and perceived quality influence purchasing decisions for isotonic Pocari Sweat. Bojonegoro University students who drank Pocari Sweat as samples. Non-probability sampling was used for research. A questionnaire containing 12 statements was distributed to 100 respondents to collect information. Multiple linear regression for research methods. This research shows that brand awareness variables and overall quality perceptions influence purchasing decisions where the F count is 9.942 > F table 3.09. The results also show that brand awareness affects buying decisions where the t-count is 2.664 > t-table 1.984. Meanwhile, the perceived quality variable does not influence purchasing choices; the t-count is 0.124, smaller than the t-table of 1.984. The coefficient of determination from the definition test (adjusted R2) shows that brand awareness and quality perception factors can understand 15.3% of the variation in purchasing decision factors. For comparison, various elements outside this research understand the excess of 84.7%.. Keywords: Brand, Isotonic, Pocari Sweat
Community Service in Strenghthening the Branding of Gadung Chips MSME Actors in Dander Bojonegoro District Reza Anggapratama; Dwi Irnawati; Sova Selviana; Esti Nur Fadila; Syifa’un Niswah
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 7 No. 1 (2024): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v7i1.4158

Abstract

Mbah Kung's gadung chips MSMEs actually face many problems, including low utilization of advanced innovation. There is no information regarding the use of brand branding in introducing goods to buyers. Gadung chips MSME actor Mbah Kung is still focused on exchanging goods but has not carried out brand branding properly. Unawareness and lack of information, exaggerated self-image and fear, as well as the perpetrator's affinity for innovative thoughts and immediate feelings of pleasure with the approach of the completed exchange. As a lecturer, I help provide solutions by involving students in community service activities, which include socialization and training on branding strategies for Mbah Kung gadung chips MSME products to support business stability and expand market reach. The service method is carried out directly at Mbah Kung's Gadung chips MSME location. The results of the community service showed that Mbah Kung's Gadung chips MSMEs were happy with the material introduced. Expanding attention to the importance of using product marking as a guide to the goods being made as well as preparation for making brand branding with Canva by practicing directly and expanding the ability to create attractive brand branding as desired to make consumers loyal to the products created.
PENINGKATAN NILAI JUAL PRODUK OLAHAN LOKAL UMKM MELALUI INOVASI KEMASAN DAN BRANDING DI DESA TULUNGAGUNG-MALO KABUPATEN BOJONEGORO Reza Anggapratama; Roghib Afnani; Sahra Dwi Irma Rosida; Siti Nur Rohmah; Ricki Yoga Saputra; Nur Rahma Anggun Hidayati; Muhammad Al Gufron; Esti Nur Fadila
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 4 (2024): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i4.1221-1226

Abstract

UMKM keripik singkong ibu Mudzakir membutuhkan bantuan dalam mengatasi banyak masalah, termasuk rendahnya pemanfaatan inovasi maju. Tujuan pengabdian masyarakat perlu adanya informasi lebih lanjut mengenai inovasi kemasan dan branding dalam memperkenalkan barang kepada pembeli. Pelaku UMKM keripik singkong ibu Mudzakir masih fokus pada penjualan namun harus melakukan inovasi kemasan dan branding dengan baik. Metode pengabdian masyarakat meliputi persiapan, tahap pelaksanaan dan evaluasi. Hasil pengabdian masyarakat yakni membantu memberikan solusi kegiatan pengabdian masyarakat yang meliputi sosialisasi dan pelatihan strategi inovasi kemasan dan branding produk UMKM keripik singkong ibu Mudzakir untuk menunjang stabilitas usaha dan memperluas jangkauan pasar. Pelaku UMKM keripik singkong ibu Mudzakir menunjukkan senang dengan materi yang dipaparkan. Mereka memperluas perhatian akan pentingnya inovasi kemasan dan branding sebagai pedoman pada produk yang dibuat dan persiapan pembuatan branding dengan Canva. Dengan berlatih secara langsung dan memperluas kemampuan dalam inovasi kemasan dan branding yang menarik sesuai keinginan agar konsumen loyal terhadap produk yang dibuat.