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All Journal Jurnal Ilmu Hukum, Humaniora dan Politik (JIHHP) Asmara
Pupu Sriwulan Sumaya, Pupu Sriwulan
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences Other

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OPTIMALISASI STRATEGI PEMASARAN DIGITAL UNTUK MENINGKATKAN DAYA SAING UMKM DI ERA EKONOMI DIGITAL DI BARLINGMASCAKEB Pratiwi, Agustin Riyan; Sumaya, Pupu Sriwulan
Aspirasi Masyarakat Vol 2 No 1 (2025): Maret
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/k7sgsy40

Abstract

This community service program aims to improve the understanding and skills of MSMEs in the Barlingmaskaceb area in implementing digital marketing strategies. Digitalization in marketing is an urgent need for MSMEs to be able to compete in the increasingly competitive era of industry 4.0. This program includes training and mentoring that focuses on the use of social media, marketplaces, and marketing data analysis to increase the effectiveness of business strategies. Through counseling methods, workshops, and direct mentoring, participants gain insight and practical skills in optimizing their digital marketing. The results of the program show that participants experienced an increase in understanding in managing digital marketing content more effectively and strategically. More consistent use of social media, optimization of marketplace features, and the use of analytical data in evaluating marketing performance have helped MSMEs increase market reach and customer loyalty. In addition, collaboration between MSMEs in joint marketing strategies has also proven to be able to strengthen their competitiveness in the digital market. Continuous mentoring and the formation of a digital MSME community are key factors in ensuring the sustainability of the impact of this program. As a recommendation, there needs to be further support from the government and related institutions to provide access to advanced training, digital infrastructure, and policies that support the digital transformation of MSMEs. The sustainability of this program can also be strengthened through regular monitoring of the development of MSMEs after training to ensure effective and adaptive strategy implementation. With a sustainable approach, this program is expected to become a model that can be applied in other regions to accelerate the digital transformation of MSMEs more broadly.
Model Hukum Responsif Digital Berbasis Progressive Web App Untuk Transformasi Penanganan Kekerasan Seksual Anak: Pengembangan Aplikasi Lindaa (Lindungi Anak-Anak) Sumaya, Pupu Sriwulan; Arlovin, Teguh
Jurnal Ilmu Hukum, Humaniora dan Politik Vol. 6 No. 1 (2025): (JIHHP) Jurnal Ilmu Hukum, Humaniora dan Politik
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jihhp.v6i1.6574

Abstract

Kekerasan seksual terhadap anak merupakan kejahatan luar biasa yang berpotensi menciptakan siklus kekerasan (cycle of abuse) lintas generasi. Sistem hukum yang ada saat ini terbukti masih memiliki celah karena terlalu fokus pada penghukuman dan belum optimal dalam aspek pemulihan korban melalui keadilan restoratif, pendampingan hukum bagi kelompok rentan, serta pemanfaatan teknologi digital. Penelitian ini bertujuan untuk merumuskan dan membangun model hukum responsif digital untuk penanganan kekerasan seksual terhadap anak melalui pengembangan aplikasi berbasis Progressive Web App (PWA) bernama LINDAA (Lindungi Anak-Anak). Penelitian menggunakan metode campuran (mixed-methods) yang menggabungkan analisis hukum normatif-empiris dengan rekayasa perangkat lunak. Data dikumpulkan melalui wawancara semi-struktural dengan informan dari UPTD PPA, Dinas P3AKB, Unit PPA Satreskrim Polres, dan LSM pendamping korban, serta pengembangan aplikasi menggunakan metode iterative prototyping dengan teknologi Laravel dan Vue.js. Hasil penelitian menunjukkan bahwa model hukum responsif digital dapat diimplementasikan melalui aplikasi LINDAA yang memiliki fitur form pelaporan berbasis identifikasi cepat, mekanisme eskalasi otomatis ke pihak berwenang, dashboard pelaporan dan tindak lanjut, serta komunikasi lintas institusi secara real-time. Aplikasi ini berhasil mengintegrasikan kerangka hukum positif dengan pendekatan pemulihan korban dan pendampingan, serta menjadi alat bantu teknologi untuk meningkatkan efektivitas pelaporan, pengawasan, dan intervensi kasus.
Co-Authors Arlovin, Teguh Pratiwi, Agustin Riyan