Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Admisi dan Bisnis JOBS (Jurnal Of Business Studies)
Putut - Haribowo, Putut -
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
KAJIAN PENGAMBILAN KEPUTUSAN MAHASISWA ATAS PEMILIHAN STUDI PADA PROGRAM STUDI MBI JURUSAN ADM NIAGA POLITEKNIK NEGERI SEMARANG Haribowo, Putut -
Admisi dan Bisnis Vol 16, No 1 (2015): Pebruari 2015
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (693.447 KB) | DOI: 10.32497/ab.v16i1.929

Abstract

The aim of the research to identify thecharacter of students internal customer, toanalyse the factor which influence thestudent’s decision in choosing to study atProdi Manajemen Bisnis Internasioal JurusanAdministrasi Niaga Politeknik NegeriSemarang. And to analyse the factor whichthe most dominant in influencing on student’sdecision. To collect data by using questionairand analyzed by descriptive analysis methodand multiple regression analysis.The result of this research, indicate R=0,854means dependent variable and independentvariable has correlation. F test is significantand Adjusted R2=0,705 indicate that 70,5%variation dependent variable was influencedby the fourth independent variable.Partially the result of regression analysisindicate that coefficient factor culturalvariable b=0,064, sig=0,454 it meanscultural factor variable is not significant.Social factor variable, b=0,418, sig=0,009,Personal factor variable b=0,247, sig=0,018and Phycology factor variable b=0,235,sig=0,045 positive influence to chosendecision factor significantly.
Effect of Sales Promotion, Website Quality, and Digital Marketing on Impulse Buying (Case Study on the Consumers of the Millennial Marketplace on Bukalapak in Semarang Region) Rahma, Alina -; Haribowo, Putut -; Azizah, Azizah -
JOBS (Jurnal Of Business Studies) Vol. 9 No. 1 (2023): April 2023
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v9i1.4825

Abstract

This study aims to analyze the effect of Sales Promotion, Website Quality, and Digital Marketing on Impulse Buying (Case Study on Bukalapak's Millennial Generation Consumers in the Semarang Region). The data collection methods used were questionnaires, and literature studies. The questionnaire used is the Agree Disagree Scale with a score of 10 points (1-10) and the sample collection used is non-probability sampling, which does not provide equal opportunities/opportunities for each member or member of the population. Using a purposive sampling method, 100 samples of Bukalapak consumers were taken, who live in the Semarang area, and aged 25-40 years, and made purchases at Bukalapak more than once. The analysis technique used is validity test, reliability test, normality test, heteroscedasticity test, multicollinearity test, linearity test, multiple linear regression analysis, t test, F test and coefficient of determination using IBM SPSS 26. The results show that sales promotion, website quality, and digital marketing have a positive and significant effect on impulse buying. With a coefficient of determination of 45.1%
Co-Authors Azizah - Azizah, Azizah - Rahma, Alina -