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Azizah - Azizah, Azizah -
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science

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DESAIN SISTEM INFORMASI ANGGARAN DENGAN ANALISIS RANTAI NILAI DALAM MENINGKATKAN EFISIENSI BIAYA PADA PERGURUAN TINGGI (STUDI KASUS POLITEKNIK NEGERI SEMARANG) Azizah, Azizah -
Admisi dan Bisnis Vol 15, No 1 (2014): Pebruari 2014
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (569.032 KB) | DOI: 10.32497/ab.v15i1.1013

Abstract

Traditional information systems budgets currently used in college still has some drawbacks. By using a value chain analysis which is the main building blocks of strategic cost management which lays out an analysis of the value chain that make up a product and services is expected to analyze the activities that can add value and activities that are not value-added to the college. Design of information systems based on the analysis of this activity will be instrumental in cost efficiency in the college because activities that have less value can be eliminated and give more portion to activities that add value.
AUDIT CUSTOMER VALUE SISTEM INFORMASI AKADEMIK POLINES DENGAN PENDEKATAN TECHNOLOGY ACCEPTANCE MODEL DAN CUSTOMER SATISFACTION Wahyuni, Sri -; Setiawan, Andi -; Rustono, Rustono -; Azizah, Azizah -
Admisi dan Bisnis Vol 19, No 1 (2018): PEBRUARI 2018
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (463.072 KB) | DOI: 10.32497/ab.v19i1.1254

Abstract

Polines get bigger challenges and responsibilities to get better. The word "better" is of course measurable and measured by users or stakeholders, not by those who create and operationalize the program. This study suspects that there is room to be observed and investigated about the application of academic information system (SIA) Polines. The fundamental question to be answered is whether the Academic Information System (SIA) Polines includes a technology model that is good of fit (accepted) by users / stakeholders. Technology Acceptance Model (TAM) and Customer Satisfaction (CS) are two approaches that should be used to measure the performance of SIA Polines. Because in the end TAM will bring up Policy Acceptance Model (PAM). Sampling technique used in this research is accidental sampling method in this case that is Stakeholder ie student, lecturer and administration user of SIA Polines in Semarang and surrounding. As for the number of sample research is 100 samples. This research technique will use two approaches: 1). Confirmatory factor analysis, on Structural Equation Modeling (SEM); and 2). Regression Weight in Structural Equation Modeling (SEM). The outline of the model in this research can give positive contribution for SIA Polines in an effort to realize Technology Acceptance Model (TAM), both in the form of suggestions of managerial implications and the formulation of the marketing and technology science. Managerial suggestions are directed to SIA Polines in formulating a Policy Acceptance Model (PAM) policy in the future.
Analysis of factors affecting the interest of the millenial generation in using financial management applications Nurkhayati, Isnaini -; Azizah, Azizah -; Sulistyani, Endang -; Winarto, Winarto -
Admisi dan Bisnis Vol 22, No 2 (2021): JUNI 2021
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v22i2.2915

Abstract

Personal money management applications are now widely found and can be downloaded for free on the playstore. This application has considerable benefits in helping the millennial generation in managing finances so that the flow of funds in and out can be recorded in detail. By knowing the flow of existing funds, it is hoped that they can manage finances more wisely.This study aims to determine the percentage of millennial generation who have used financial management applications as well as what factors encourage and hinder the millennial generation from utilizing financial management applications. It is hoped that knowing these factors can become input for financial management application developers to build their products so that they are more desirable and utilized by the millennial generation. In this study several questions will be asked in the form of questionnaires to millennial generations regarding financial management applications. From the results of the research that has been done, it can be concluded that there are still a few users of financial management applications among the millennial population. Some of the factors that hinder the interest in using a financial management application are the lack of quality of the financial management application system as desired (system quality factor), the quality of information provided by the financial management application is incomplete (information quality factor), and distrust of the security of the manager application financial (safety factor). In addition to these factors, there are other factors, namely ignorance of financial management applications and preferring to use conventional recording.
Effect of Sales Promotion, Website Quality, and Digital Marketing on Impulse Buying (Case Study on the Consumers of the Millennial Marketplace on Bukalapak in Semarang Region) Rahma, Alina -; Haribowo, Putut -; Azizah, Azizah -
JOBS (Jurnal Of Business Studies) Vol. 9 No. 1 (2023): April 2023
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v9i1.4825

Abstract

This study aims to analyze the effect of Sales Promotion, Website Quality, and Digital Marketing on Impulse Buying (Case Study on Bukalapak's Millennial Generation Consumers in the Semarang Region). The data collection methods used were questionnaires, and literature studies. The questionnaire used is the Agree Disagree Scale with a score of 10 points (1-10) and the sample collection used is non-probability sampling, which does not provide equal opportunities/opportunities for each member or member of the population. Using a purposive sampling method, 100 samples of Bukalapak consumers were taken, who live in the Semarang area, and aged 25-40 years, and made purchases at Bukalapak more than once. The analysis technique used is validity test, reliability test, normality test, heteroscedasticity test, multicollinearity test, linearity test, multiple linear regression analysis, t test, F test and coefficient of determination using IBM SPSS 26. The results show that sales promotion, website quality, and digital marketing have a positive and significant effect on impulse buying. With a coefficient of determination of 45.1%
Influence of Internal Locus of Control and External Locus of Control on Job Satisfaction at PT Bank Rakyat Indonesia (Persero) Kendal Branch Office Mulyana, Dewi Shinta; Setiyadi, Dody -; Widyanti, Dika Vivi; Azizah, Azizah -
Admisi dan Bisnis Vol. 25 No. 1 (2024): PEBRUARI 2024
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v25i1.5677

Abstract

Human Resources play a pivotal role in ensuring a company's success. Favorable working conditions foster employee satisfaction and subsequently augment work productivity. This study endeavors to explore the influence exerted by internal and external locus of control on the work satisfaction levels at PT Bank Rakyat Indonesia (Persero) Kendal Branch. The study encompasses 110 employees from PT Bank Rakyat Indonesia (Persero) Kendal Branch, who were selected using the Disproportionate stratified sampling technique. Data collection was facilitated through questionnaires and observations. Multiple linear regression analysis was employed to analyze the data
Design and Development of an E-commerce Website as a Media for Dissemination Information and Product Marketing at CV Rahayu Barokah Gedongsari Rossa, Assifah Salsabiilaa; Azizah, Azizah -; Ayuwardani, Mellasanti -; Nugroho, Jati -
Admisi dan Bisnis Vol. 25 No. 1 (2024): PEBRUARI 2024
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v25i1.5679

Abstract

The development of information technology, especially the internet, is currently prosessing rapidly and has become a crucial medium for information dissemination and communication. The increasing number of internet users is driving the growth of e-commerce in Indonesia. CV Rahayu Barokah Gedongsari is an SME engaged in the production and sale of natural skin care products under the brand “Ralodex”. CV Rahayu Barokah Gedongsari still lacks information about its products and does not have a wide marketing rich. To address this issue, an informative e-commerce website is developed to introduce the brand “Ralodex” and expand its marketing reach. The objective of this research is to design an e-commerce website as a media for dissemination infromation, presenting detailed product information to introduce the brand expand its marketing reach. The methods used is developing this website is Waterfall method, which involves several stage: requirement analysis and definition, ayatem and software design, implementation and unit testing, integration and system testing, operation and maintenance. The outcome of this e-commerce website design is to provide ease of access for visitors from various devices, and it offers extensive product information, making it an effective online media for information dissemination with boarder marketing reach
Design and Build an E-Commerce Website as a Means of Market Network Development for UMKM MDF Pressing Maulida, Rizka Laila; Azizah, Azizah -; Malebra, Irawan -; Sulistiyani, Endang -
Admisi dan Bisnis Vol. 25 No. 2 (2024): JUNI 2024
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v25i2.5727

Abstract

E-commerce websites are recognized as effective long-term marketing tools in the digital realm. Through websites, users can access comprehensive information about products or services. MDF Pressing, a Small and Medium Enterprise (SME) operating in the school supply manufacturing sector, currently conducts its marketing efforts offline by physically visiting or calling schools. This approach poses challenges in reaching a wider market. Furthermore, the business management system of MDF Pressing relies on conventional manual record-keeping in physical notebooks. The objective of this research is to develop an online market presence and facilitate business management by constructing an e-commerce website using the Content Management System WordPress. The website development is undertaken through the Waterfall model of system design. The results of this study demonstrate that sales transactions can now be conducted online, enabling customers to save time and effort by avoiding physical visits. Additionally, the website has been integrated with Instagram and Shopee, and SEO optimization has been successfully implemented. Consequently, information exchange about products has become easily accessible, contributing to the expansion of market outreach. Furthermore, business management has become more convenient, as the website incorporates various features that streamline administrative  tasks.
Implementation of Inbound Marketing Strategy through Call to Action by Building an E-Store Website Febrian, Rizky Tri; Azizah, Azizah -; Purnamasari, Eva -; Sulistiyani, Endang -
Admisi dan Bisnis Vol. 25 No. 3 (2024): OKTOBER 2024
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v25i3.6012

Abstract

Marketing and product offerings are inextricably linked for a business. Utilizing digital platforms for marketing purposes has a significant effect on how quickly a firm develops. Providing a website that uses inbound marketing as a tool for marketing that is integrated into all social media platforms is the aim of this research. A sales website needs inbound marketing, which focuses on drawing customers with useful and engaging content. Using Call to Action, which serves as an invitation to purchase a product, is one example. The firm Duz Creative Semarang, which produces and sells packages, is the subject of this investigation. WordPress CMS is the development tool of choice for this research, which employs the Waterfall technique. The study's output is a marketing website that is user-friendly, efficient, visually appealing, and educational. Customers may easily discover the services offered on the website, which is linked to all of the business's social media accounts
Co-Authors Andi - Setiawan, Andi - Ayuwardani, Mellasanti - Endang - Sulistyani, Endang - Febrian, Rizky Tri Isnaini - Nurkhayati, Isnaini - Malebra, Irawan - Maulida, Rizka Laila Mulyana, Dewi Shinta Nugroho, Jati - Purnamasari, Eva - Putut - Haribowo, Putut - Rahma, Alina - Rossa, Assifah Salsabiilaa Rustono - Rustono Setiyadi, Dody - Sulistiyani, Endang - Syamsul Arifin Widyanti, Dika Vivi Winarto, Winarto -