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All Journal Jurnal Mirai Management Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Zulkarnaen Nasution
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence Of Product, Price, Location And Store Atmosphere On Customer Satisfaction At Warkop Markas Cofee Hamzah Siregar; Zulkarnaen Nasution; Bayu Eko Broto
Jurnal Mirai Management Vol 8, No 2 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i2.4818

Abstract

This study aims to analyze and determine the effect of Product, Price, Location and Store Atmosphere on Customer Satisfaction at Warkop Markas Cofee. The population used in this study were 96 respondents who visited and made repeated purchases more than 3 times at Warkop Markas Cofee. The data collection technique in this study used the one shot method or one-time measurement of 96 respondents. While the data analysis technique used is multiple linear regression analysis and uses the SPSS application. Partially, the product has a positive and significant impact on customer satisfaction at Warkop Markas Cofee. Partially Price has a positive and significant influence on customer satisfaction at Warkop Markas Cofee . Partially, location has a positive and significant influence on customer satisfaction at Warkop Markas Cofe. Partially Store Atmosphere has a positive and significant influence on customer satisfaction at Warkop Markas Coffee. Simultaneously the product, price, location, and store atmosphere variables together or simultaneously have a positive and significant effect on customer satisfaction at Warkop Markas Cofee. Kata Kunci: Product, Price, Location, Store Atmesphere, Customer Satisfaction
Analisis Marketing Mix dalam Meningkatkan Penjualan Produk UMKM Tempe di Kecamatan Marbau Shinta Wulan Sinar Hati; Zulkarnaen Nasution; Syukron Arjuna
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 2 (2025): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i2.4108

Abstract

This study aims to analyze the effect of marketing mix, consisting of product innovation, distribution channels, and product quality, on increasing sales of tempeh UMKM products in Marbau District. Tempeh UMKM in the area face challenges in increasing their competitiveness and sales volume. Therefore, this study uses a quantitative approach with a survey method to collect data from local tempeh UMKM actors. The variables analyzed include product innovation (additional variations and differentiation of tempeh), distribution channels (distribution media used to reach consumers), and product quality (product standards that affect customer satisfaction). the results of the study it can be concluded that product innovation has a positive and significant effect on increasing Sales, product quality has no effect and is not significant on increasing sales, distribution channels have a positive and significant effect on increasing sales and Product innovation, product quality and distribution channels have a positive and significant effect on increasing Sales.
Co-Authors Bayu Eko Broto Hamzah Siregar Shinta Wulan Sinar Hati Syukron Arjuna