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All Journal Journal on Education Journal of Economics, Entrepreneurship, Management Business and Accounting Jurnal Inspirasi Ilmu Manajemen Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis
Ratna Deli Sari
Universitas Sangga Buana
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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Analisis Persepsi dan Preferensi Konsumen Pada Kualitas, Kemasan, Varian Rasa dan Merek Produk Kerupuk Melarat di Desa Belendung Karawang Ratna Deli Sari
Journal on Education Vol 6 No 1 (2023): Journal On Education: Volume 6 Nomor 1 Tahun 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v6i1.3601

Abstract

The cracker industry in Indonesia, particularly in the micro, small, and medium-sized enterprises (MSMEs) sector, holds significant potential. One prominent player in this industry is Kerupuk Melarat, a cracker producer based in Belendung Village, Karawang. Kerupuk Melarat offers a wide range of flavors and brands, each with distinct qualities and packaging options, catering to diverse consumer preferences. In the face of intensifying market competition, understanding consumer perceptions and preferences regarding the quality, packaging, flavor variants, and brands of Kerupuk Melarat is crucial for sustaining market relevance and competitiveness.This study aims to explore and analyze consumer perceptions and preferences concerning the aforementioned aspects of Kerupuk Melarat products in Belendung Village, Karawang. Employing a qualitative approach, the research delves into a comprehensive understanding of how consumers perceive and prioritize the quality, packaging, flavor variants, and brands of Kerupuk Melarat products.The findings of this study indicate that consumer perceptions and preferences towards Kerupuk Melarat in Belendung Village, Karawang are highly subjective and influenced by various factors, including personal experiences, individual preferences, and environmental influences. Factors such as brand image and past experiences play a significant role in shaping consumer perceptions and preferences. Moreover, consumer perceptions and preferences are also influenced by subjective factors like personal experiences, recommendations, and exposure to advertisements or promotional activities. Based on these insights, it can be concluded that consumers exhibit diverse preferences when it comes to flavor variants and brands of Kerupuk Melarat products in Belendung Village, Karawang. To enhance their brand image and appeal to target consumers, Kerupuk Melarat entrepreneurs are recommended to consider consumer perceptions and preferences. By aligning with consumer values, preferences, and expectations, producers can establish a robust brand image that resonates with their target market segment.
Analisis Kinerja Karyawan Melalui Penerapan Key Performance Indicator (KPI) di PT Jasa dan Kepariwisataan Jawa Barat (Perseroda) Hersusetiyati Hersusetiyati; Winda Febrianti; Ratna Deli Sari; Aji Putri Yanshah
Administrasi Bisnis Indonesia Vol 4 No 1 (2024): JURNAL DIMMENSI
Publisher : Prodi S1 Administrasi Bisnis Universitas Sangga Buana YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/dimmensi.v4i1.3411

Abstract

Setiap perusahaan selalu berusaha untuk meningkatkan kinerja karyawannya dengan harapan tujuan perusahaan akan tercapai melalui penilaian yang dilakukan. Tujuan penelitian ini adalah untuk mengetahui dan menganalisis Analisis Kinerja Karyawan Melalui Penerapan Key Performance Indicator (KPI) di PT Jasa dan Kepariwisataan Jawa Barat (Perseroda).Penelitian ini menggunakan metode kualitatif dengan jenis penelitian analisis deskriptif dengan observasi, wawancara dan dokumentasi. Teknik analisis data yang digunakan adalah reduksi data, model data, penarikan/verifikasi kesimpulan. Subjek dari penelitian kualitatif instrumen utamanya adalah peneliti. Hasil penelitian ini adalah (1) Penilaian kinerja karyawan dengan menerapkan Key Performance Indicator (KPI) yang dilakukan oleh PT Jaswita Jabar berjalan dengan optimal sehingga dapat mencapai target perusahaan dan menghasilkan produktivitas kerja yang meningkat. (2) PT Jaswita Jabar memaksimalkan penilaian kinerja karyawan dengan menerapkan Key Performance Indicator (KPI) dengan pemberian reward yaitu  memberikan kesejahteraan bagi karyawan dan punishment berupa pengembangan dan pelatihan karyawan, serta karyawan yang  telat mengisi KPI akan memiliki nilai kinerja 0 dan tidak memiliki hak lainnya (reward). (3) Dari ke lima indikator Key Performance Indicator (KPI) yang masih perlu diperhatikan yaitu aspek Healthy, Safety, Environment (HSE) karena kesehatan dan keselamatan karyawan menjadi poin utama ketika kinerja karyawan harus optimal dan tentunya untuk mencapai target perusahaan.
Dampak Transformasi Budaya Kerja Rumah BUMN Bandung pada Layanan UMKM Ratna Deli Sari; Lola Novita; Neng Marlina
Jurnal Inspirasi Ilmu Manajemen Vol 5 No 1 (2026): Jurnal Inspirasi Ilmu Manajemen
Publisher : Program Studi Magister Manajemen, Direktorat Pascasarjana, Universitas Sangga Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/jiim.2026.5.1.5623

Abstract

Penelitian ini difokuskan untuk menginvestigasi dampak dari perombakan budaya kerja terhadap kualitas layanan bagi Usaha Mikro, Kecil, dan Menengah (UMKM) di Rumah BUMN Bandung pasca-pergantian jajaran pimpinan (CEO dan CFO). Dalam ekosistem pendampingan ini, pelaku UMKM ditempatkan sebagai pelanggan yang respons maupun perilakunya sangat bergantung pada mutu pelayanan institusi. Kajian ini mengaplikasikan desain kualitatif deskriptif, di mana data primer maupun sekunder digali melalui observasi lapangan, wawancara mendalam, serta tinjauan dokumen. Proses pengolahan informasi mengadopsi alur reduksi data, penyajian, hingga penarikan simpulan. Guna menjamin keabsahan temuan, peneliti menerapkan uji kredibilitas melalui triangulasi (sumber dan waktu), perpanjangan masa pengamatan, serta peningkatan ketekunan. Temuan lapangan mengindikasikan bahwa pembaruan budaya organisasi membuahkan luaran yang positif, yang direpresentasikan oleh revitalisasi infrastruktur, diversifikasi program pelatihan, hingga perluasan relasi kemitraan (stakeholders). Lebih lanjut, staf mampu menyesuaikan diri secara sigap dan responsif berkat terbangunnya alur komunikasi internal yang kuat. Apabila ditinjau dari kacamata perilaku konsumen, peningkatan mutu pendampingan pasca-transformasi ini secara empiris terbukti mampu membangun citra layanan yang prima, sekaligus mewujudkan tingkat kepuasan yang maksimal bagi para pelaku UMKM binaan selaku penerima manfaat.
The Association Between User Experience (UX) and Intention to Reuse in Digital Marketing Applications in East Java, Indonesia: A Quantitative Approach Using the Technology Acceptance Model Ali Muhajir; Ratna Deli Sari; Saifuddin Zuhri; Meci Nilam Sari; Monesta Cici Ijan
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 4 No 5 (2026): Volume 4, Issue 5, September 2026
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v4i5.1862

Abstract

  Purpose – This study examines the relationships among User Experience (UX), Perceived Ease of Use, Perceived Usefulness, and Intention to Reuse within the Technology Acceptance Model (TAM) among digital marketing application users in East Java, Indonesia. Design/methodology/approach – A quantitative research approach was employed using a structured questionnaire distributed to 150 respondents selected through purposive sampling. The study investigates User Experience as the exogenous variable, while Perceived Ease of Use (PEOU), Perceived Usefulness (PU), and Intention to Reuse (IR) serve as endogenous variables. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4 software. Finding/Results – User Experience was positively associated with Perceived Ease of Use and Perceived Usefulness. Perceived Ease of Use was positively associated with Perceived Usefulness and Intention to Reuse, while Perceived Usefulness was positively associated with Intention to Reuse. All five hypothesized relationships were statistically significant. The model explained 57.3% of the variance in Perceived Ease of Use, 69.1% in Perceived Usefulness, and 73.4% in Intention to Reuse. Construct-specific Q² values of 0.428, 0.526, and 0.578, respectively, indicated predictive relevance. These associations should be interpreted within the cross-sectional design. Originality/Value – This study contributes to the literature on technology acceptance within the context of digital marketing applications in Indonesia and provides practical implications for application developers and digital marketing practitioners seeking to enhance user retention and engagement.
Co-Authors Aji Putri Yanshah Ali muhajir, Ali Hersusetiyati Hersusetiyati Lola Novita Meci Nilam Sari, Meci Nilam Monesta Cici Ijan Neng Marlina Saifuddin Zuhri Winda Febrianti