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All Journal Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Quagga: Jurnal Pendidikan dan Biologi
Ika Sri Wahyuni
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Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Immunology & microbiology

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PENGARUH BAURAN PEMASARAN TERHADAP MINAT BELI ULANG PALU MAKEUP DI KOTA PALU Ika Sri Wahyuni; Rosida Adam
Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Vol 9, No 2 (2023): Jurnal Ilmu Manajemen Universitas Tadulako
Publisher : Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/jimut.v9i2.323

Abstract

AbstrakTujuan penelitian ini untuk mengetahui pengaruh harga, promosi, produk, dan tempat terhadap minat beli ulang konsumen pada toko Palu makeup di Kota Palu. Jenis penelitian yang digunakan adalah kuantitatif asosiatif. Populasi pada penelitian ini yakni masyarakat Kota Palu yang melakukan pembelian di Palu Makeup. Teknik pengambilan sampel pada penelitian ini yaitu purposive sampling, dengan jumlah sampel 100 responden. Metode penelitian menggunakan metode regresi linear berganda. Hasil penelitian menunjukkan bahwa produk, harga, tempat, dan promosi secara serempak berpengaruh signifikan terhadap minat beli ulang konsumen pada Palu Makeup di Kota Palu. Hasil penelitian menunjukkan produk berpengaruh signifikan Terhadap minat beli ulang konsumen pada Palu Makeup di Kota Palu. Hasil penelitian menunjukkan harga berpengaruh signifikan terhadap minat beli ulang konsumen pada Palu Makeup di Kota Palu. Hasil Penelitian menunjukkantempat berpengaruh signifikan terhadap minat beli ulang konsumen pada Palu Makeup di Kota Palu. Hasil penelitian menunjukkanpromosi berpengaruh signifikan terhadap minat beli ulang konsumen pada Palu Makeup di Kota Palu.Kata Kunci:Produk, Harga, Tempat, Promosi, Minat Beli UlangAbstractThe purpose of this study was to determine the effect of price, promotion, product, and place on consumer repurchase interest at the Palu makeup store in Palu City. The type of research used is quantitative associative. The population in this study is the people of Palu City who make purchases in Palu makeup. The sampling technique in this study is purposive sampling, with a sample of 100 respondents. The research method uses multiple linear regression method. The results showed that the product, price, place, and promotion simultaneously had a significant effect on consumers' repurchase interest at Palu Makeup in Palu City. The results showed that the product had a significant effect on consumers' repurchase interest at Palu Makeup in Palu City. The results showed that price had a significant effect on consumers' repurchase interest at Palu Makeup in Palu City. The results showed that the place had a significant effect on consumers' repurchase interest at Palu Makeup in Palu City. The results showed that promotion had a significant effect on consumers' repurchase interest at Palu Makeup in Palu City.Keywords: Product, Price, Place, Promotion, Repurchase Interest
The Effect of Discovery Learning Model Assisted by Liveworksheet on Biology Learning Independence of Class XI SMA Ika Sri Wahyuni; Arsad Bahri; Muhiddin Palennari
Quagga: Jurnal Pendidikan dan Biologi Vol 16 No 2 (2024): QUAGGA : Jurnal Pendidikan dan Biologi
Publisher : Program Studi Pendidikan Biologi, Fakultas Keguruan dan Ilmu Pendidikan, Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/quagga.v16i2.316

Abstract

This research is a quasi-experimental research that aims to determine the effect of discovery learning model assisted by liveworksheets on the independence of biology learning of high school class XI students. The population in this study were all students of class XI MIPA SMAN 14 Makassar. The research sample was selected randomly (random sampling) so that two classes were obtained, namely class XI MIPA 6 as an experimental class that used the discovery learning model assisted by liveworksheets and class XI MIPA 1 as a control class with 33 students each. Data collection was carried out by giving a questionnaire of learning independence as many as 30 statement items with four answer choices. Data were analyzed by descriptive statistics and inferential statistics. The results of descriptive statistical analysis showed that the average value of the posttest in the experimental class was 86.09 higher than the average value of the control posttest which was 73.48. This study used covariate analysis (Anacova). Based on the results of inferential analysis obtained sig 0.001 smaller than 0.05. It can be concluded that the discovery learning model assisted by liveworksheets has an effect on the learning independence of biology students in class XI SMA.
Co-Authors Arsad Bahri Muhiddin Palennari Rosida Adam