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Yunikewaty Yunikewaty
Magister Sains Manajemen FEB UPR

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Pengaruh Gaya Kepemimpinan Terhadap Kinerja Pegawai Dengan Strategi Sumber Daya Manusia Sebagai Variabel Intervening : Studi Pada Pegawai Rektorat Universitas Palangka Raya Suwandy Suwandy; Yunikewaty Yunikewaty; Achmad Syamsudin
Edunomics Journal Vol. 4 No. 2 (2023): Edunomics Journal
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37304/ej.v4i2.10013

Abstract

This study aims to analyze the effect of leadership style on employee performance through HR strategy as an intervening variable. The method used in this research is explanatory research. The sample of this research is 63 people. Data were analyzed using descriptive analysis and inferential statistical analysis using the Structural Equation Modeling (SEM) model using the Partial Least Squares (SEM-PLS) approach. The results of the study concluded that leadership style does not directly affect employee performance, but through HR strategy, leadership style influences employee performance. In this connection HR strategy is a full mediation variable. The implications of this research illustrate that transformational leadership styles are more effective in developing HR strategies within the Rectorate of Palangka Raya University.
Kualitas Layanan Sebagai Strategi Peningkatan Kepuasan Penumpang Melalui Inovasi Layanan di Bandara Tjilik Riwut Christina Rosalia; Lelo Sintani; Yunikewaty Yunikewaty
Edunomics Journal Vol. 4 No. 2 (2023): Edunomics Journal
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37304/ej.v4i2.10059

Abstract

The COVID-19 pandemic has affected many sectors around the world, one of which is the air transportation sector. Based on this it becomes very important for airports to quickly adapt to adjust their services according to changing conditions. This study aims to measure and analyze the effect of service quality and service innovation on passenger satisfaction during the COVID-19 pandemic at Tjilik Riwut Airport, Palangka Raya.This study uses quantitative research methods and to obtain data using questionnaires to respondents. The sample of this study consisted of 170 respondents, namely passengers and the public who had used the services as passengers at Tjilik Riwut Airport, Palangka Raya. The sampling technique in this research is using non-probability sampling through purposive sampling method. Data analysis in this study used the Structural Equation Modeling (SEM) method with the Partial Least Square (PLS) approach.The results showed that (1) the effect of service quality on passenger satisfaction with a value of 0.601 and a P-value of 0.000 was significantly positive. (2) The effect of service quality on service innovation with a value of 0.665 and a P-value of 0.000 is positive and significant. (3) The effect of service innovation on passenger satisfaction with a value of 0.361 and a P-value of 0.000 is positive and significant. (4) The role of service innovation in mediating the effect of service quality on passenger satisfaction with a path coefficient value of 0.240 and a P-value of 0.000 is significantly positive.
Pengaruh Strategi Pemasaran dan Kualitas Pelayanan Terhadap Kepuasan dan Dampaknya Terhadap Loyalitas Konsumen Daerah Wisata Tahura Lapak Jaru di Kabupaten Gunung Mas Wihelmus Mardo Davinsi; Meitiana Meitiana; Yunikewaty Yunikewaty
Edunomics Journal Vol. 4 No. 2 (2023): Edunomics Journal
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37304/ej.v4i2.10061

Abstract

This study aims to analyze the effect of marketing strategy on loyalty through the satisfaction of the tourist area of ​​Tahura Jaru in Gunung Mas Regency. The method used in this study is explanatory research. The sample of this study amounted to 75 people as respondents. The data were analyzed using descriptive analysis and statistical inferential analysis of the Structural Equation Modeling (SEM) using the Partial least squares approach (SEM-PLS). The results of the study conclude that marketing strategy affects loyalty either directly or through satisfaction. In this relationship satisfaction is a partial mediation (partial mediation). Service quality does not directly affect loyalty, but through satisfaction. In this relationship satisfaction is a full mediation variable (full mediation). Communication has a significant effect on performance either directly or indirectly.
Implementasi Strategi Pengelolaan Uang Kuliah Tunggal Pada Masa Pandemi Covid 19 Di Universitas Palangka Raya Dengan Pendekatan Analisis SWOT Tahasak Tahasak; Yunikewaty Yunikewaty; Y Joni Pambelum
Edunomics Journal Vol. 4 No. 2 (2023): Edunomics Journal
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37304/ej.v4i2.10349

Abstract

Policies issued by the Management of Palangka Raya University in 2020, 2021 and 2022 regarding UKT are based on the conditions of the Covid-19 Pandemic. The impact of the Covid-19 Pandemic directly impacted the general economic sector faced by UPR students. This condition requires the leadership to make a policy on the ability of Palangka Raya University students to pay the Single Tuition Fee (UKT) in each semester. The purpose of this research is to formulate a UKT Management strategy during the Covid-19 Pandemic Period at the University of Palangka Raya. This research is a type of qualitative descriptive research conducted in several stages in the descriptive analysis stage with data collection techniques through interviews and questionnaires to key informants through SWOT analysis. SWOT analysis is one of the methods used to complete a decision-making system by considering the criteria and weights of internal and external factors. The results showed that the UKT management strategy during the Covid-19 Pandemic at Palangka Raya University was carried out through a SWOT approach which was influenced by the university's internal and external factors. So based on the results of the QSPM analysis it was found that the priority strategy was to adjust the UKT class changes by taking into account government policies in managing the economy.