p-Index From 2021 - 2026
0.961
P-Index
This Author published in this journals
All Journal Edunomics Journal
Meitiana Meitiana
Magister Sains Manajemen FEB UPR

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search

Strategi Pemasaran Program Yayasan Ranu Welum Sebagai Non Governement Organization (NGO) Lingkungan Hidup di Kalimantan Tengah Yoki Yohandi; Lelo Sintani; Meitiana Meitiana
Edunomics Journal Vol. 4 No. 1 (2023): Edunomics Journal
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37304/ej.v4i1.7950

Abstract

In general, non-government organizations (NGOs) are known as grassroots organizations with unconventional, unique movements and often have bottom-up movements with programs that tend to be thematic and adapt to the surrounding circumstances. Even though they are not involved much in marketing activities, NGOs themselves cannot be separated from various marketing techniques. This is unavoidable because the thematic nature of programs that are carefully planned by the implementing NGO must be promoted to stakeholders (if needed) and potential donors, which will then be forwarded to the targets of the prepared programs. This study aims to describe the program marketing strategy that has been implemented by the Ranu Welum Foundation as a representative of environmental NGOs in Central Kalimantan and to design a generic strategy for program marketing based on their strengths and weaknesses as well as the opportunities and threat experienced. The research method is carried out with a qualitative approach, namely by conducting participatory observations and case studies in the form of a literature study on reports and analyzed using the SWOT matrix. The results show that the Ranu Welum Foundation as one of the environmental NGOs in Central Kalimantan, calculated using the SWOT matrix, implements an aggressive strategy in which environmental NGOs in Central Kalimantan use all available strengths and opportunities to attract people from various walks of life, especially rural communities, to become the target as well as the key figure of the marketed programs. The participation of NGO staff, especially field staff, is also a strategy that NGOs rely on to maintain consistency in the marketing of programs that have been implemented.
Implementasi Kebijakan Peningkatan Kualitas Sumber Daya Manusia (SDM) di Badan Kepegawaian dan Pengembangan Sumber Daya Manusia (BKPSDM) Kabupaten Murung Raya Nofriandy Imanuel; Meitiana Meitiana; Luluk Tri Harinie
Edunomics Journal Vol. 4 No. 1 (2023): Edunomics Journal
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37304/ej.v4i1.7952

Abstract

Fokus Penelitian Dalam Penelitian kualitatif, fenomena adalah sesuatu yang hadir atau muncul dalam kesadaran peneliti dengan menggunakan cara tertentu, atau dengan kata lain adalah sesuatu yang menjadi tampak dan nyata. Peningkatan Kualitas Pelatihan yang diikuti pegawai di eselon III dan IV yaitu diklat tekniks yaitu diklat yang berkaitan dengan fungsi-fungsi manajemen terdiri dari perencanaan, pengorganisasian, penggerakan dan pengawasan dan fungsi-fungsi ini mekekat terhadap pelaksanaan tugas pokok administrasi. Jumlah pegawai BKPSDM yang telah mengikuti diklat teknis ini ada beberapa orang. Pegawai BKPSDM yang ada di jabatan fungsional juga telah mengikuti diklat fungsional. Kualitas SDM di BKPSDM Kabupaten Murung Raya masih kurang dilihat dari pelatihan yang diikuti. Belum semua kepala bidang atau kepala bagian mengikuti diklatpim III. Tujuan dan sasaran Diklatpim Tk. III adalah kompetensi kepemimpinan taktikal yaitu kemampuan menjabarkan visi dan misi instansi ke dalam program instansi dan memimpin keberhasilan pelaksanaan program yang telah ditetapkan. Pelatihan dan pengembangan merupakan hal berbeda, tetapi sangat berkaitan. Pelatihan bertujuan untuk membantu meningkatkan kemampuan para pegawai melakukan tugas sekarang, sedangkan pengembangan lebih berorientasi pada peningkatan produktivitas kerja para pekerja di masa depan. Pengalaman merupakan hasil dari proses belajar secara mental dalam menjalani tugas-tugas dalam kurun waktu tertentu. Kekurangan pengalaman pegawai BKPSDM selalu dicarikan pembenaran dengan kondisi umur Kabupaten Murung Raya yang masih muda. Jumlah pegawai yang terbatas di BKPSDM dari sisi pengalaman belum disikapi dengan memberikan pelatihan-pelatihan yang memadai. Ketaatan pegawai BKPSDM diukur dari ketaatan pada aturan perundang- undangan yang berlaku, taat kepada tata tertib, dan taat kepada pimpinan. Ketaatan pada aturan perundang-undangan ditaati dengan mengikuti perintah atau arahan pimpinan. Suatu aturan perundang-undangan dilaksanakan melalui prosedur sebagaimana tugas pokok dan fungsi masing-masing. Kualitas hasil kerja BKPSDM masih jauh dari harapan publik Kabupaten Murung Raya maupun ketentuan perundang-undangan. BKPSDM belum secara objektif menjalankan tugas sesuai dengan peran dan fungsinya sebagaimana diatur dalam peraturan perundang-undangan. BKPSDM masih sangat lemah dalam pengelolaan data pegawai, Sistem Informasi Kepegawaian (Simpeg), arsip kepegawaian dan penyusunan Daftar Urut Kepangkatan (DUK). BKPSDM tidak menyusun petunjuk teknis tentang pembinaan, kedudukan hukum pegawai daerah, pelayanan pengaduan masyarakat, pelayanan kesejahteraan dan penegakan disiplin pegawai sesuai dengan ketentuan yang berlaku sebagai bahan pertimbangan dalam penetapan keputusan. BKPSDM juga tidak menyiapkan bahan penetapan kebutuhan diklat, usulan penetapan sertifikasi lembaga diklat untuk meningkatkan kualitas SDM Aparatur.
Pengaruh Kompetensi Terhadap Kinerja Pegawai Dengan Motivasi Sebagai Variabel Moderating di Rektorat Universitas Palangka Raya Rusdiana Rusdiana; Meitiana Meitiana; Achmad Syamsudin
Edunomics Journal Vol. 4 No. 2 (2023): Edunomics Journal
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37304/ej.v4i2.10025

Abstract

This study aims to analyze the effect of competence on employee performance with motivation as a moderating variable. The method used in this research is explanatory research. The sample of this research is 63 people. Data were analyzed using descriptive analysis and inferential statistical analysis using the Structural Equation Modeling (SEM) model using the Partial Least Squares (SEM-PLS) approach. The results of the study concluded that COMPETENCY directly affects employee performance. In this connection, motivation is not a moderating variable. The implications of this study illustrate that motivation has not been effective in developing HR strategies within the Rectorate of Palangka Raya University. Therefore, leaders, in order to improve motivation.
Pengaruh Kompensasi Terhadap Kinerja Pegawai Dengan Motivasi Sebagai Variabel Mediasi Pada PT. Pos Indonesia Kantor Pos Palangka Raya Ervina Ervina; Ferdinand Ferdinand; Meitiana Meitiana
Edunomics Journal Vol. 4 No. 2 (2023): Edunomics Journal
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37304/ej.v4i2.10027

Abstract

This study aims to explain the effect of compensation on employee performance with motivation as a mediating variable at PT. Pos Indonesia Palangka Raya Post Office. The type of research used in this study is associative using quantitative analysis methods. The population in this study were all employees of PT. Pos Indonesia Palangka Raya Post Office. The sample for this study was selected using the Census Sampling technique. The number of samples was 46 people. The research data was collected by statistical data analysis using descriptive analysis and inferential statistical analysis of the Structural Equation Modeling (SEM) model using the Smart Partial Least Squere (SmartPLS) approach as well as validity and reliability tests, the software used was SmartPLS 3.0. The results of the study show that 1) Compensation received by employees affects employee performance. 2) compensation received by employees has a significant positive impact on employee motivation. 3) Motivation has no effect on employee performance at the Palangka Raya Post Office. 4) Motivation is unable to act as a mediating variable for the effect of compensation on employee performance.
Pengaruh Strategi Pemasaran dan Kualitas Pelayanan Terhadap Kepuasan dan Dampaknya Terhadap Loyalitas Konsumen Daerah Wisata Tahura Lapak Jaru di Kabupaten Gunung Mas Wihelmus Mardo Davinsi; Meitiana Meitiana; Yunikewaty Yunikewaty
Edunomics Journal Vol. 4 No. 2 (2023): Edunomics Journal
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37304/ej.v4i2.10061

Abstract

This study aims to analyze the effect of marketing strategy on loyalty through the satisfaction of the tourist area of ​​Tahura Jaru in Gunung Mas Regency. The method used in this study is explanatory research. The sample of this study amounted to 75 people as respondents. The data were analyzed using descriptive analysis and statistical inferential analysis of the Structural Equation Modeling (SEM) using the Partial least squares approach (SEM-PLS). The results of the study conclude that marketing strategy affects loyalty either directly or through satisfaction. In this relationship satisfaction is a partial mediation (partial mediation). Service quality does not directly affect loyalty, but through satisfaction. In this relationship satisfaction is a full mediation variable (full mediation). Communication has a significant effect on performance either directly or indirectly.
Perancangan Balanced Scorecard Sebagai Alat Penentuan Strategi : Studi Kasus Pada Sub Bagian Non PNPB Universitas Palangka Raya Medianson Medianson; Danes Jaya Negara; Fitria Husnatarina; Lelo Sintani; Meitiana Meitiana; Luluk Tri Harinie
Edunomics Journal Vol. 4 No. 2 (2023): Edunomics Journal
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37304/ej.v4i2.10463

Abstract

This study aims to analyze the main strategies that must be developed, analyze strategic objectives, analyze performance measures and recommend managerial implications of the Non-Tax State Budget Subdivision of the Finance Department of the University of Palangka Raya based on the Balance Scorecard perspective. The results of environmental analysis using descriptive analysis, evaluation of internal factors, evaluation of external factors, and the internal-external matrix selected an intensive product development strategy as the main strategy for the Non PNPB Subdivision of the University of Palangka Raya. The results of the research at a later stage note that the customer perspective (0.573) is the most important perspective of the four Balanced Scorecard perspectives in product development strategy, while the strategic objective of "Increasing welfare" is the most important strategic objective of all existing strategic objectives. The last stage in the research process resulted in weighting for 19 Key Performance Indicators, strategic initiatives and managerial implications which became technical recommendations for the Non-PNPB Subdivision of the University of Palangka Raya.