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All Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan eCo-Buss Journal of Management - Small and Medium Enterprises (SME's)
Ronald P. C. Fanggidae
Department Of Management, Universitas Nusa Cendana, Kupang
Agriculture, Biological Sciences & Forestry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Mendorong inovasi kewirausahaan perempuan melalui literasi digital di GMIT Genesaret Danau Ina Ronald P. C. Fanggidae; Yonas Ferdinand Riwu; Yuri Sandra Faah; Yoan Tania Sinlae
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 2 (2025): March
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i2.29071

Abstract

AbstrakDi era digital yang terus berkembang, literasi digital menjadi kunci penting dalam mendorong inovasi dan kreativitas, terutama bagi perempuan yang ingin mengembangkan potensi kewirausahaan mereka. Kegiatan ini bertujuan untuk memberikan pelatihan kewirausahaan dan digital marketing, agar para mendapatkan pengetahuan tentang kegiatan wirausaha dan memanfaatkan teknologi digital dalam mengembangkan kegiatan wirausaha mereka. Penggunaan metode yang diterapkan dalam kegiatan pengabdian pada masyarakat ini adalah ceramah, diskusi, pelatihan dan pendampingan bagi mitra dengan target luaran yang ingin dicapai adalah mitra dapat memiliki pemahaman dan pengetahuan tentang kewirausahaan dan bagaimana mereka dapat menggunakan teknologi digital dalam berwirausaha. Hal ini dikarenakan, kelompok perempuan GMIT Genesaret Danau Ina Kota Kupang adalah mereka yang sudah memiliki skill namun pemanfaataannya belum maksimal karena masih menjalani wirausaha secara tradisional dan belum dimanfaatkan secara maksimal tekonologi digital. Hasil dari kegiatan ini membentuk pemahaman mitra untuk mempunyai pemikiran kedepan untuk memanfaatkan teknologi digital dan pemahaman yang lebih mendalam mengenai literasi digital. Kata kunci: inovasi; kewirausahaan; literasi digital; perempuan; GMIT AbstractIn the ever-growing digital era, digital literacy is an important key in encouraging innovation and creativity, especially for women who want to develop their entrepreneurial potential. This activity aims to provide entrepreneurship and digital marketing training, so that they gain knowledge about entrepreneurial activities and utilize digital technology in developing their entrepreneurial activities. The use of methods applied in this community service activity is lectures, discussions, training and mentoring for partners with the target output to be achieved is that partners can have an understanding and knowledge of entrepreneurship and how they can use digital technology in entrepreneurship. This is because the GMIT Genesaret Danau Ina Kupang City women's group are those who already have skills but their utilization has not been maximized because they are still doing traditional entrepreneurship and have not utilized digital technology optimally. The results of this activity form an understanding of partners to have forward-thinking to utilize digital technology and a deeper understanding of digital literacy.Keywords: innovation; entrepreneurship; digital literacy; women; GMIT.
Peran Belanja Hedonis, Live Streaming, dan Diskon dalam Mendorong Pembelian Impulsif di Tiktok Shop Dian C. Thonak; Apriana H. J. Fanggidae; Yonas F. Riwu; Ronald P. C. Fanggidae
eCo-Buss Vol. 8 No. 1 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i1.2337

Abstract

Tiktok Shop menjadi salah satu fitur dari platform Tiktok yang dapat dimanfaatkan untuk melakukan pemasaran produk secara online sebagai akibat dari perkembangan teknologi. Tujuan penelitian ini adalah agar mengetahui pengaruh belanja hedonis, live streaming, dan diskon pada Tiktok Shop secara parsial dan simultan terhadap pembelian impulsif. Sebuah metode penelitian kuantitatif digunakan dengan mengumpulkan data dari 100 responden pengguna Tiktok Shop. Digunakan program SPSS versi 25 untuk menganalisis data. Uji yang digunakan adalah uji t, uji f, uji koefisien determinasi, uji normalitas, uji multikolinearitas, uji heterokedastisitas, uji regresi linear berganda. Hasil pengujian parsial menunjukan bahwa belanja hedonis dan diskon memiliki pengaruh positif terhadap pembelian impulsif tetapi live streaming memiliki pengaruh negatif terhadap pembelian impulsif. Hasil uji f menunjukan bahwa belanja hedonis, live streaming, dan diskon secara bersamaan memiliki pengaruh terhadap pembelian impulsif. Hasil penelitian ini membuka wawasan baru mengenai bagaimana emosi dan kebutuhan psikologis menciptakan mengalaman berbelanja yang menyenangkan serta menerapkan strategi diskon dapat memengaruhi keputusan pembelian impulsif. Sedangkan live streaming tidak begitu bisa menjadi faktor yang mempengaruhi pembelian impulsif. Pelaku usaha harus dapat merancang strategi pemasaran lebih efektif dengan menggabungkan faktor-faktor hedonis, seperti pengalaman belanja yang menyenangkan melalui live streaming dan strategi diskon agar dapat meningkatkan pembelian impulsif konsumen.
THE FORECASTING OF RAW MATERIAL INVENTORY IN SUPPORT OF THE CONTINUITY PRODUCTION PROCESS Antonio E L Nyoko; Ronald P C Fanggidae; Yohanes Y Marawali
Journal of Management Small and Medium Enterprises (SMEs) Vol 16 No 3 (2023): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v16i3.12633

Abstract

This study aims to calculate the prediction of raw material inventory, the Economic Order Quantity (EOQ), safety stock, and reorder point in support of the continuity production process at a fence manufacturer, CV. Moderen Arsiteknis in Kupang city. Data were analyzed from records of the period 2013–2017 that consist of the annual demand of a product in quantity per unit of time (D), product order cost (S), unit cost (C), holding cost per unit as a fraction of product cost (H), and lead time (L). It is calculated from the forecasting of raw material demand and then computed the Economic Order Quantity (EOQ), safety stock, and reorder point for the next 3 years (2018-2020). The computation of demand forecasts, EOQ, safety stock, and reorder points is intended to smooth the continuity of the production process, reduce the risk of raw material shortages, and minimize the ordering cost and holding cost in CV. Modern Arsiteknis was discussed in the results section. Keywords: Forecasting; Economic Order Quantity; Safety Stock; Re-Order Point
HOW CELEBRITY ENDORSERS AND ADVERTISING APPEAL INFLUENCE MILLENNIAL SHOPPING INTENTIONS ON SHOPEE: BRAND IMAGE AS A MEDIATOR Patrisius Fongo; Antonio E. L. Nyoko; Ronald P. C. Fanggidae
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.24769

Abstract

This study investigates the influence of celebrity endorsers and advertising appeal on millennials’ purchase intention on Shopee, with brand image acting as a mediating variable. Employing a quantitative explanatory approach, data were collected through questionnaires distributed to 100 millennial Shopee users in Kupang. The study reveals that both celebrity endorsers and advertising appeal significantly enhance brand image. However, while advertising appeal directly and positively affects purchase intention, celebrity endorsers have a negative direct effect, though they exert a positive indirect effect through brand image. These findings underscore the importance of strategic alignment between celebrities and brand identity, and highlight the crucial role of emotionally resonant advertising in driving millennial purchase behavior. The research contributes to marketing literature by integrating celebrity credibility, advertisement appeal, and brand image in one model, offering practical insights for e-commerce branding strategies targeting the millennial segment. Keywords: Celebrity Endorser; Advertising Appeal; Brand Image’ Purchase Intention; Millennials; Shopee; E-Commerce Marketing
Co-Authors Antonio E.L. Nyoko Apriana H. J. Fanggidae Dian C. Thonak Patrisius Fongo Yoan Tania Sinlae Yohanes Y Marawali Yonas F Riwu Yonas F. Riwu Yuri Sandra Faah