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All Journal Journal of Economic, Bussines and Accounting (COSTING) CERMIN: Jurnal Penelitian International Journal of Economics Development Research (IJEDR) Majalah Ilmiah Dian Ilmu KARYA: Jurnal Pengabdian Kepada Masyarakat KREATIF: Jurnal Pengabdian Masyarakat Nusantara Journal of Administrative and Sosial Science (JASS) Jurnal Masyarakat Mengabdi Nusantara Nanggroe: Journal Of Scholarly Service Jurnal Ilmiah Acton Jurnal Akuntan Publik Nanggroe: Journal of Scholarly Service IIJSE Jurnal Insan Pengabdian Indonesia KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Indah Respati Kusumasari
Universitas Pembangunan Nasional Veteran Jawa Timur
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Journal : Nanggroe: Journal Of Scholarly Service

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Pendampingan dan Penerapan Branding Produk UMKM Sofood Nugget Sayur Kharisma Mutiara Aisyah; Indah Respati Kusumasari
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 4 (2023): July
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8150159

Abstract

Indonesia has unlimited biological wealth and is widely spread throughout the country. Each region in Indonesia has a wide variety of flora and fauna, some of which are food commodities in each region. In its development, regions producing a food commodity will sell it in processed form. The city of Blitar has many MSMEs engaged in the production of typical food and beverages. Such as, traditional food, souvenir products, and others. These MSMEs faces similar obstacles when managing their business. The lack of branding skills in introducing products to consumers is the main reason why MSME actors experience difficulties in building brand awareness.
Co-Authors Afifah Ulul Azmi Andrias Dwi Mahendrawan Angga Satria Ganendra Dhiya’ Ayu Adibah Ema Oktavia Rahmawati Fidda Rahmawati Galuh Onny Safitri Hannah Emmanuella Delia Kharisma Mutiara Aisyah Merlina Aris Fitria Dewi Nadila Ayu Citra Armana Rizka Ananda Rumiris Panjaitan Siti Akromah Yanda Bara Kusuma Yani Maila Santi