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Mengembangkan Penjualan Produk Bawang Merah Di Lingkungan Desa Ngadiboyo Kecamatan Rejoso Kabupaten Nganjuk Hendra Maulana; Ajeng Arum Isfania; Yolanda Irfania; Muhammad Rizki Firmansyah; Ignatius Bramantya Prasetyo Dewa; Hannah Emmanuella Delia
Jurnal Nusantara Berbakti Vol. 1 No. 3 (2023): Juli : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v1i3.172

Abstract

Nganjuk is a Kabupaten in the province of East Java, Indonesia. One of the sub-districts in Nganjuk, Rejoso sub-district, Ngadiboyo village, is a potential producer of shallots. We found that the Ngadiboyo village area is a potential producer of shallots. In addition to shallots, residents use their farmland to grow commodities such as soya and green beans. However, the problem we identified with the village's economy is the need for home industry-based businesses that utilize the main crops to be sold as ready-to-consume products. On this occasion, we want to develop the sale of shallot products to increase the economic stability of the Ngadiboyo Village community. Community service is carried out with a mentoring method through attracting community participation. Assistance to attract participation is focused on developing sales through social media, product photos, and e-commerce. Sales development activities on shallot products are one of the activities to help increase community sales. Implementing this activity is expected to increase sales to help the economy. Therefore, this community service activity is hoped to change the community of shallot product sellers.
Mengembangkan Penjualan Produk Bawang Merah di Lingkungan Desa Ngadiboyo Kecamatan Rejoso Kabupaten Nganjuk Hendra Maulana; Ajeng Arum Isfania; Yolanda Irfania; Muhammad Rizki Firmansyah; Ignatius Bramantya Prasetyo Dewa; Hannah Emmanuella Delia
Jurnal Pelayanan Hubungan Masyarakat Vol. 1 No. 2 (2023): Juni : Jurnal Pelayanan Hubungan Masyarakat
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jphm-widyakarya.v1i2.658

Abstract

Nganjuk is a Kabupaten in the province of East Java, Indonesia. One of the sub-districts in Nganjuk, Rejoso sub-district, Ngadiboyo village, is a potential producer of shallots. We found that the Ngadiboyo village area is a potential producer of shallots. In addition to shallots, residents use their farmland to grow commodities such as soya and green beans. However, the problem we identified with the village's economy is the need for home industry-based businesses that utilize the main crops to be sold as ready-to-consume products. On this occasion, we want to develop the sale of shallot products to increase the economic stability of the Ngadiboyo Village community. Community service is carried out with a mentoring method through attracting community participation. Assistance to attract participation is focused on developing sales through social media, product photos, and e-commerce. Sales development activities on shallot products are one of the activities to help increase community sales. Implementing this activity is expected to increase sales to help the economy. Therefore, this community service activity is hoped to change the community of shallot product sellers.
Penerapan Foto Produk Sebagai Optimalisasi Digital Marketing Pada UMKM “Dancuk Jaran” Di Desa Ngadiboyo Kecamatan Rejoso Kabupaten Nganjuk Hannah Emmanuella Delia; Indah Respati Kusumasari
Jurnal Insan Pengabdian Indonesia Vol. 1 No. 3 (2023): September: Jurnal Insan Pengabdian Indonesia
Publisher : PT. ALHAFI BERKAH INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62007/jouipi.v1i3.40

Abstract

Micro, small and medium enterprises (MSMEs) are important players in economic development and growth in the world, not only in developing countries, but also in developed countries. The development of information technology has changed the scope of the marketing world in recent years. Businesses use the internet as a marketing tool for financial success and to help drive communication with online visibility and sales channels and social media advertising becomes a powerful way to reach various markets for business expansion. Marketing activities that utilize the sophistication of digital technology are often referred to as digital marketing. Interesting content is one of the supporting aspects of digital marketing. The implementation of product photo activities at Dancuk Jaran MSMEs, Ngadiboyo Village is carried out in several stages, starting from conducting field analysis, namely observation and needs, continuing to determine the framework for solving problems. The next process of preparation and execution. The sequence of stages is designed in such a way with the aim of maximizing the photos to be produced to match the message that MSME owners want to convey. Product photo activities were carried out at MSMEs "Dancuk Jaran" carried out by KKNT Group 68 students of Ngadiboyo Village. The product photo work program is carried out with stages of observation, FGD, moodboard making and implementation. After the photos are taken, photos are given to MSME owners to be uploaded on MSMEs' social media.