Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Journal of Economic, Bussines and Accounting (COSTING) Creative Research Management Journal
Pefriyadi Pefriyadi
Institut Agama Islam Negeri Curup
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analisis Strategi Digital Marketing Terhadap Pertumbuhan Wisata Halal Di Kota Bengkulu Pefriyadi pefriyadi; Ade Tiara Yulinda; Yenti Sumarni; Reni Indriani
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10306

Abstract

Penelitian ini bertujuan untuk menganalisis strategi digital marketing yang memengaruhi pertumbuhan wisata halal di Kota Bengkulu. Metode kualitatif digunakan dengan fokus pada persepsi dan pengalaman pengguna serta praktisi industri pariwisata halal. Desain penelitian melibatkan wawancara mendalam dan analisis konten digital terkait. Operasionalisasi variabel melibatkan identifikasi faktor-faktor kunci seperti kualitas konten digital dan pengaruh kredibilitas sumber informasi. Temuan menunjukkan bahwa strategi digital marketing yang efektif meningkatkan kesadaran dan preferensi konsumen terhadap destinasi wisata halal di Kota Bengkulu. Implikasi dari penelitian ini adalah pentingnya mengoptimalkan strategi digital marketing untuk mendukung pertumbuhan wisata halal, serta meningkatkan kerjasama antara pelaku industri pariwisata dengan pemerintah daerah dalam mengembangkan destinasi wisata halal. Penelitian ini memberikan kontribusi dalam memahami peran strategi digital marketing dalam pertumbuhan sektor pariwisata halal, khususnya di daerah dengan potensi wisata yang belum tergali sepenuhnya seperti Kota Bengkulu.
PERAN DIGITAL MARKETING DALAM MENDUKUNG RESILIENSI BISNIS UMKM DI TENGAH VOLATILITAS NILAI TUKAR RUPIAH: KAJIAN LITERATUR Pefriyadi Pefriyadi
Creative Research Management Journal Vol 9 No 1 (2026): June
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/qsrhc862

Abstract

This study examines the role of digital marketing in supporting the business resilience of Micro, Small, and Medium Enterprises (MSMEs) amid rupiah exchange rate volatility. It employs a Systematic Literature Review (SLR) based on the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) 2020 guidelines. Literature was collected from the Scopus, Google Scholar, and Garuda databases, covering publications from 2020–2025. The search identified 186 articles, which were systematically screened through duplicate removal, title and abstract screening, eligibility assessment, and quality appraisal, resulting in 38 articles for the final synthesis. Data were analyzed using data extraction, thematic categorization, and narrative synthesis to identify patterns and conceptual relationships across previous studies. The findings indicate that digital marketing supports MSME business resilience by expanding market access, improving promotional efficiency, strengthening customer relationships, diversifying marketing channels, and enhancing adaptability to economic uncertainty. Digital tools, including social media, content marketing, Search Engine Optimization (SEO), marketplaces, and e-commerce platforms, provide opportunities for MSMEs to sustain business performance during exchange rate fluctuations. This study is limited by its reliance on secondary data, making the findings conceptual rather than empirically validated. Nevertheless, it contributes to the literature on marketing management, entrepreneurship, and MSME development by positioning digital marketing as an adaptive capability that supports business resilience and informs sustainable digital transformation strategies.
Co-Authors Reni Indriani Yenti Sumarni Yulinda, Ade Tiara