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All Journal Jurnal Manajemen Kreatif dan Inovasi JIMEK
Tia Astaivada
Universitas Trunojoyo Madura
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Kepemimpinan Transformasional Putri Handayani; Tia Astaivada; Nia Aisyah; Mochammad Isa Anshori
Jurnal Manajemen Kreatif dan Inovasi Vol. 1 No. 3 (2023): Juli : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v1i3.695

Abstract

This article aims to describe the concept of transformative leadership in organizations or companies. This article uses a qualitative descriptive approach with a library research method. The results of this article explain overall about transformational leadership which includes understanding, principles, styles, various factors, characteristics, steps, advantages and disadvantages of transformational leadership. The conclusion obtained in this article is that leadership with a new approach is an inevitable need in facing the demands of the times that are so fast. One of them is the need for a transformative leadership model that is able to develop the potential of themselves and their subordinates innovatively, empowering staff and organizations with changes in thinking, developing vision, understanding and understanding of organizational goals, and bringing the organization towardssustainable change.
Kepemimpinan Transformasional Putri Handayani; Tia Astaivada; Nia Aisyah; Mochammad Isa Anshori
Jurnal Manajemen Kreatif dan Inovasi Vol. 1 No. 3 (2023): Juli : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v1i3.695

Abstract

This article aims to describe the concept of transformative leadership in organizations or companies. This article uses a qualitative descriptive approach with a library research method. The results of this article explain overall about transformational leadership which includes understanding, principles, styles, various factors, characteristics, steps, advantages and disadvantages of transformational leadership. The conclusion obtained in this article is that leadership with a new approach is an inevitable need in facing the demands of the times that are so fast. One of them is the need for a transformative leadership model that is able to develop the potential of themselves and their subordinates innovatively, empowering staff and organizations with changes in thinking, developing vision, understanding and understanding of organizational goals, and bringing the organization towardssustainable change.
PENGARUH PROMOSI MEDIA SOSIAL, WORD OF MOUTH DAN REFERENCE GROUP TERHADAP KEPUTUSAN PEMBELIAN PADA UMKM JAJANAN KULINER DI PELABUHAN KAMAL Tia Astaivada
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 2 (2023): JULI : JURNAL ILMU MANAJEMEN, EKONOMI DAN KEWIRAUSAHAAN
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v3i2.1853

Abstract

Penelitian ini bertujuan untuk menjelaskan apakah variabel word of mouth, promosi media social, dan reference group berpengaruh secara signifikan terhadap Keputusan pembelian pada UMKM jajanan kuliner di Pelabuhan kamal. Populasi peneliti ini adalah seluruh konsumen UMKM jajanan kuliner di Pelabuhan kamal dan diambil sampel sebanyak 45 responden. Pengolahan data menggunakan perangkat lunak SPSS versi 25. Metode pengujian hipotesis menggunakan analisis regresi linear berganda. Berdasarkan hasil penelitian maka diperoleh Nilai adjusted R Square sebesar 0.374 artinya pengaruh variabel independen terhadap variabel dependen sebesar 37,4% sehingga tergolong pada kategori moderat. Hasil menunjukkan bahwa variable word of mouth Secara parsial berpengaruh positif tetapi tidak signifikan terhadap keputusan pembelian. Sedangkan variable promosi media sosial berpengaruh negatif tetapi tidak signifikan terhadap keputusan pembelian. dan Secara parsial reference group berpengaruh positif dan signifikan terhadap keputusan pembelian. Secara simultan variable word of mouth, promosi media social, dan reference group berpengaruh positif dan signifikan terhadap keputusan pembelian.
Co-Authors Helmi Zulkarnain Hestina Indriyani Putri Iriani Ismail Nia Aisyah Putri Handayani